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I was working for a business called Business Objects in New York City. They are now part of IBM. The product was business intelligence and I won every deal I worked. They were struggling with General Electric and I asked to take it over. They said I could. Managed GE as a global account. Won a very important deal on a GE project called digital cockpit, a management dashboard.
One time long ago, I was working for a warehouse management company called Optum Software. It was a startup with about 35 employees. I was a salesperson. The company was sold and I gave them my resignation. They said ” We REALLY need that big deal with the company in Tampa. The Home Shopping Network.” I replied “I will sell it if you put it in writing. They did.
Over two years ago, I was working for Best Buy in the computer department. Someone wanted to buy a monitor, and we had none on the floor. So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. One problem, the unstored inventory blocked the path to the ladder to take it down from the high shelf.
My natural father, DeVon Ogden, worked in a factory and smoked. He died of lung cancer at age 52 – a relatively young man. A study I saw tested lab rats with marijuana and one I saw used nicotine. It starved the rats, then offered them the choice of smoking or f ...
Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. I loved that article and hope you like it too. It is also good for the world as IBM makes a donation to Seth’s charity. But he also shares that Marketing is all about storytelling.
The world is changing fast. People are trying to grow their businesses and are looking for people to help them be successful. Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights. Another covered the need to review the sales call.
Loved the post on Digital Marketing that Seth Godin wrote for IBM entitled the Art of Digital Marketing. IBM donates to Seth’s charity, which is a touching event. He shared the awesome power of computers and artificial intelligence. They help us compete on Jeopardy for instance and our phones get smarter and smarter. We design buildings using computers.
On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique? Take the iPhone. It is not like other phones. It revolutionized phones itself. REI closed and paid employees on Black Friday. That is the most prosperous day of the year ...
It is Monday. Let’s go to work. I was contacted about using my expertise in sales and marketing to answer questions for a show. I learned when I created an online marketing show that people like to demonstrate their expertise and I interviewed many famous people. My moral from that show is this “Just ask.
We recently watched the Madison movie featuring Bruce Dern and Mary Macintosh about a hydroplane Gold Cup race in Madison in 1971. I was a very young boy but I was at that race. Highly recommended movie. The local community hydroplane was Miss Madison then. (Oh Boy Oberto (see image) now with a sponsor and they use turbine engines now.
There are almost non stop car commercials on TV. But I have to ask a simple question. Do car ads sell any cars? Think of the decisions people make. A high paying new job? (sports car?) A growing family? (minivan) A loss of a job? (fix my car) Do I fix my old car or buy a new one? (Hmm) Granted, I know they do it because they always ...