Jeff Ogden

  • How to hire your next marketing leader

    Are you looking for results from your next marketing leader? How will you know what to look for? This article was posted before my epic fall, but I want to share it with business leaders of today. I’m not currently looking for a job. For another point of view, we highly recommend you read “The Hardest Job to Fill” We wish to thank Ken Rosen of Performance Works for a very compre ...

    Jeff Ogden/ Fearless Competitorin How To's- 28 readers -
  • A Down Year for Notre Dame

    Notre Dame is normally expected to win 8 or 9 games in a 12 game season. They have more Heisman trophy winners than any other school. But this year was way down as they finished the year at 4-8. My freshman year Joe Montana was our quarterback. Losing to a very good USC team in the pouring rain in Los Angeles is not a big surprise, but losing to a team like ...

    Jeff Ogden/ Fearless Competitor- 23 readers -
  • Happy Birthday!

    Today is Sunday, November 20th and today is my birthday. I’m 57 by the way. Thanks to all my friends and family for their support e ...

    Jeff Ogden/ Fearless Competitor- 3 readers -
  • My blog keeps people interested and a great movie

    I write a blog to keep people’s interest in my stuff. I hope to get people interested in what I am doing. I like movies and stuff a lot too. We saw a movie with my Notre Dame roommates called London Falling. It was about a major attack on London by a Midwest organization. The hero of the movie was a Secret Service agent with a new wife and baby.

    Jeff Ogden/ Fearless Competitor- 17 readers -
  • Notre Dame won on Saturday

    They defeated Army on Saturday 44- 16 and play ranked Virginia Tech tomorrow and USC, also ranked next Saturday. Kind of sad to beat Army and it’s great traditions. Hopefully the wins will keep coming but I don’t know. I am a Notre Dame grad. Ironically, my mom asked me not to go there due to the cost and I said “I appreciate that but I will do my best to get a degree.” and I did do it.

    Jeff Ogden/ Fearless Competitor- 21 readers -
  • A Day of college football

    Saturday is a day mainly to celebrate college football. My Fighting Irish play today too as well as many top schools. NBC called Notre Dame one of the top 15 schools in the country along with Stanford, but the football is not very good this year. Their record is 3-6, I believe. Th ...

    Jeff Ogden/ Fearless Competitor- 26 readers -
  • A Day to remember our heroes

    Friday is Veterans Day, a time to remember the brave men and women who defended our country. We watched a movie called Hacksaw Ridge (video included) directed by Mel Gibson that featured a highly underestimated private that saved a great many men at Io Jima after a major battle there. Badly understated he would not carry a gun for personal reasons. But he p ...

    Jeff Ogden/ Fearless Competitor- 30 readers -
  • The story of Business Objects

    I was working for a business called Business Objects in New York City. They are now part of IBM. The product was business intelligence and I won every deal I worked. They were struggling with General Electric and I asked to take it over. They said I could. Managed GE as a global account. Won a very important deal on a GE project called digital cockpit, a management dashboard.

    Jeff Ogden/ Fearless Competitor- 12 readers -
  • The Power of Customer Focus

    One time long ago, I was working for a warehouse management company called Optum Software. It was a startup with about 35 employees. I was a salesperson. The company was sold and I gave them my resignation. They said ” We REALLY need that big deal with the company in Tampa. The Home Shopping Network.” I replied “I will sell it if you put it in writing. They did.

    Jeff Ogden/ Fearless Competitor- 10 readers -
  • Learning vs. Talent

    I’m a big fan of Seth Godin who write some remarkable blog posts. His most recent was one about learning vs. talent. We all have some talent but the ability to keep learning ...

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • The Book that Saved my Life

    Over two years ago, I was working for Best Buy in the computer department. Someone wanted to buy a monitor, and we had none on the floor. So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. One problem, the unstored inventory blocked the path to the ladder to take it down from the high shelf.

    Jeff Ogden/ Fearless Competitor- 19 readers -
  • Why I don’t smoke

    My natural father, DeVon Ogden, worked in a factory and smoked. He died of lung cancer at age 52 – a relatively young man. A study I saw tested lab rats with marijuana and one I saw used nicotine. It starved the rats, then offered them the choice of smoking or f ...

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • Our Life in a Digital World

    Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. I loved that article and hope you like it too. It is also good for the world as IBM makes a donation to Seth’s charity. But he also shares that Marketing is all about storytelling.

    Jeff Ogden/ Fearless Competitor- 16 readers -
  • The Need to Focus on the Buyer

    The world is changing fast. People are trying to grow their businesses and are looking for people to help them be successful. Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights. Another covered the need to review the sales call.

    Jeff Ogden/ Fearless Competitor- 13 readers -