Jeff Sauer

  • Analytics for Every Stage of Business Growth

    This weekend I had the pleasure of speaking at the DMSS conference in Bali. This was the first year of DMSS, and the conference was an incredible success. To me, the main success metric for a conference is the quality of ideas that you walk away with from the speeches you attend, plus how much knowledge you gain from the informal conversations you have in between sessions.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 12 readers -
  • How to Calculate Your Google AdWords Budget

    How much should I spend on AdWords? Building a Google AdWords budget is one of the toughest challenges faced by both new and experienced pay-per-click marketer. Budget planning can feel overwhelming, time-consuming and downright thankless. But a well-planned budget is an essential part of being successful with AdWords.

    Jeff Sauer/ Depth of Knowledge- 10 readers -
  • With Google’s gtag.js, the Future is later…

    What the heck is a gtag.js and why should you care? For the past few weeks I have been fielding a lot of questions about gtag.js on the Analytics Course forums. Students are asking why my recommended method of tracking sites is analytics.js, yet their account only allows them to install gtag.js on their site. The same thing goes for Google AdWords conversion tracking.

    Jeff Sauer/ Depth of Knowledge- 9 readers -
  • Why the New Google Analytics User Management Policy is a Terrible Idea

    The other day I noticed something in Google Analytics that might be worthy of your attention. It’s a change to the way Google displays users in an Analytics account. Here’s the notice, which you may have seen in your account as well. Sorry if it is hard to read, but it’s the best I could do screen-grabbing from the GA interface. Now this message seems harmless at first glance.

    Jeff Sauer/ Depth of Knowledgein Google- 16 readers -
  • Seeking Copywriting Apprentice – Apprenticeship Program 2017

    In 2016 I put myself out there and brought on an apprentice at Jeffalytics. It was one of the best decisions I could have made for my business. Go read that article before continuing with this post. This year, we are looking to add a writer to our team. Here are the details for the 2017 program. This is going to sound weird… … But the ideal candidate for my 2017 apprentice w ...

    Jeff Sauer/ Depth of Knowledgein SEO EMail- 15 readers -
  • Lea Pica on Getting Back to Data Visualization Basics

    Lea Pica share with us how to avoid 2 common analytics data visualization mistakes for impactful insights. Lea has trained and inspired some of the most respected organizations in the world on how to improve their data visualization. She is an expert in many fields of data and analytics, and a friend of Jeffalytics as well. Lea has ag ...

    Jeff Sauer/ Depth of Knowledge- 20 readers -
  • Google Performance Summit Announcements

    I would like to talk about the upcoming innovations in Google AdWords and Google Analytics from the Google Performance Summit. At the time I write this, I have no idea what they will announce. But I will be watching the livestream and taking copious notes ...

    Jeff Sauer/ Depth of Knowledgein Google- 16 readers -
  • Mike Sullivan on Automating Dashboard with Excel

    Mike Sullivan presents on automating your dashboards with Excel. Mike Sullivan is an awesome contributor to the Google Analytics community, and one of the most knowledgeable people in the world of Google Analytics. I asked Mike to join us for a presentation on how we can automate our process ...

    Jeff Sauer/ Depth of Knowledge- 14 readers -
  • Ask Jeff Anything on Analytics

    The Guest Lecture is a series of webinars to help with continuing education and keeping our knowledge up to date. Many of these webinars will feature industry experts sharing their knowledge with you on a specific analytics topic. I have already reached out to friends who are experts in Google Tag Manager, the Google Analytics API (to make reports easier), presentations and m ...

    Jeff Sauer/ Depth of Knowledge- 15 readers -
  • MnSearch Summit 2017 Presentation Resources

    Hello Minneapolis! Thanks for your time at MnSearch Summit 2017. Here are links to resources I shared during my speech. First, here is a download link to my presentation: Jeff’s Presentation Download Next, here is the Attribution Quiz: Here are the links discussed in my presentation. Enjoy! Google Analytics Google.

    Jeff Sauer/ Depth of Knowledge- 15 readers -
  • Defining the Roles of Partners in an Agency Business

    Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also a lot of daunting questions that must be addressed.

    Jeff Sauer/ Depth of Knowledge- 23 readers -
  • Why I will not “do SEO” for you

    I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me nicely, say please and take me out to lunch.

    Jeff Sauer/ Depth of Knowledgein SEO- 32 readers -
  • Should freelancers partner up to form an agency?

    I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary skill sets? The goal of this post is to answer that very question.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 16 readers -
  • Episode 41: Jeff Allen

    Today for our 41st episode, we will talk with Jeff Allen, president at Hanapin Marketing, who you may also know as PPC Heroes. Jeff and I have struck up a friendship over the years based on mutual respect and admiration, so I was really excited to hear that he was an avid podcast listener. After his Twitter comment on our David Baker episode, I invited Jeff onto the podcast.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 16 readers -
  • The Duct Tape CEO

    Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money and effort in the future. In many ways, we hold our careers together with the same utility.

    Jeff Sauer/ Depth of Knowledge- 14 readers -