Jeff Sauer

  • Defining the Roles of Partners in an Agency Business

    Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also a lot of daunting questions that must be addressed.

    Jeff Sauer/ Depth of Knowledge- 18 readers -
  • Why I will not “do SEO” for you

    I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me nicely, say please and take me out to lunch.

    Jeff Sauer/ Depth of Knowledgein SEO- 26 readers -
  • Should freelancers partner up to form an agency?

    I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary skill sets? The goal of this post is to answer that very question.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 15 readers -
  • Episode 41: Jeff Allen

    Today for our 41st episode, we will talk with Jeff Allen, president at Hanapin Marketing, who you may also know as PPC Heroes. Jeff and I have struck up a friendship over the years based on mutual respect and admiration, so I was really excited to hear that he was an avid podcast listener. After his Twitter comment on our David Baker episode, I invited Jeff onto the podcast.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 16 readers -
  • The Duct Tape CEO

    Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money and effort in the future. In many ways, we hold our careers together with the same utility.

    Jeff Sauer/ Depth of Knowledge- 14 readers -
  • Are You Just Another Hard Worker… or a Smart Worker?

    Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to $20,000 in credit card debt and a bout of depression. Hard work, you did me a lot of good.

    Jeff Sauer/ Depth of Knowledge- 15 readers -
  • Google Partners Accounts: Personal or Company Email Address?

    Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of their company, yet they are the only per ...

    Jeff Sauer/ Depth of Knowledgein EMail Google- 15 readers -
  • How To Recover Google Analytics Account

    Have you ever lost your keys to your car or home and panic ensued? You search for clues everywhere. You re-trace your steps, maybe freak out a bit. You blame inanimate objects. At some point you re-gain access to your car or house. Maybe you called a locksmith, or maybe you found a window cracked open. Either way, the ordeal is over. It’s always in the last place you look.

    Jeff Sauer/ Depth of Knowledgein Google How To's- 12 readers -
  • [Video] Google Performance Summit 2016 Review

    Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, 2013 and 2014, I was exci ...

    Jeff Sauer/ Depth of Knowledgein Paid Search Google- 30 readers -
  • Phil Pierce talks about Video Campaigns in Google Analytics

    Last week we shot several videos for the periodic table of Google Analytics in Jamaica. Today I wanted to share a video with my friend Phil Pierce. Phil and I played tennis in the morning and then talked analytics in the afternoon. I told Phil to pick an element from the Periodic Table of Google Analytics and describe what it means to him.

    Jeff Sauer/ Depth of Knowledgein Google- 13 readers -
  • What is your biggest mistake in paid search management?

    Don’t be a dummy like me, download our PPC Campaign Launch Checklist PDF Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys and more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your biggest screw up?” This type of question helps us really learn.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 18 readers -
  • [Video] Setting Expectations with Google Analytics

    Man, I really wish I had a more exciting title for this blog post. But I guess that’s why I’m an analyst and not one of those Mad Men types. Setting expectations. Meeting expectations. Such a corporate term. “On a scale of 1-5, this video gets a 3 for meets expectations.” In my defense, though, that is what this video does. There are a lot of people who misunderstand the purpose of analytics.

    Jeff Sauer/ Depth of Knowledgein Google- 24 readers -