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Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also a lot of daunting questions that must be addressed.
I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me nicely, say please and take me out to lunch.
I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary skill sets? The goal of this post is to answer that very question.
Today for our 41st episode, we will talk with Jeff Allen, president at Hanapin Marketing, who you may also know as PPC Heroes. Jeff and I have struck up a friendship over the years based on mutual respect and admiration, so I was really excited to hear that he was an avid podcast listener. After his Twitter comment on our David Baker episode, I invited Jeff onto the podcast.
If you are like me, you spend a lot of time crafting the perfect blog post. You sit down to write the definitive post about a topic, conduct research, and endure several rewrites until you have an article that you feel is worthy of publishing. Great content takes hours (sometimes days, weeks or years) to write and by the time you are done, you are ready to move on to something else.
Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money and effort in the future. In many ways, we hold our careers together with the same utility.
Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to $20,000 in credit card debt and a bout of depression. Hard work, you did me a lot of good.
Welcome to our mega-list of Google Analytics certification resources Last updated: February 7, 2017 Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your pha ...
One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer.
Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of their company, yet they are the only per ...
Have you ever lost your keys to your car or home and panic ensued? You search for clues everywhere. You re-trace your steps, maybe freak out a bit. You blame inanimate objects. At some point you re-gain access to your car or house. Maybe you called a locksmith, or maybe you found a window cracked open. Either way, the ordeal is over. It’s always in the last place you look.
Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, 2013 and 2014, I was exci ...
Last week we shot several videos for the periodic table of Google Analytics in Jamaica. Today I wanted to share a video with my friend Phil Pierce. Phil and I played tennis in the morning and then talked analytics in the afternoon. I told Phil to pick an element from the Periodic Table of Google Analytics and describe what it means to him.
We have a special guest host for one of our videos this week. Met him at Superweek Jamaica 2016 earlier this month and we had a blast shooting this video. Watch the videos to find out who. This week, we released 3 new elements on our YouTube Channel: acquisition reports, multi channel funnels reports and segments.
This week’s videos were still shot in Italy. You can hear or see the rooster and horses I talked about previously in these videos. This week, we released 3 new elements on our YouTube Channel: Goals, Site Speed and SEO Reports. One of the ultimate tasks Google Analytics set out to do is to measure how well the goals of your website is doing.
Don’t be a dummy like me, download our PPC Campaign Launch Checklist PDF Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys and more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your biggest screw up?” This type of question helps us really learn.
Here at Jeffalytics, we value adventure and good stories. The past few weeks I have been working on both. It started with me finally releasing the Periodic Table of Google Analytics last week, after a year of procrastination tweaks. Now we are releasing videos where I describe the elements on camera.
Greetings friends! I’ve got some real exciting news for you. The 2016 edition of the Periodic Table of Google Analytics is now alive on Jeffalytics. This interactive table features 189 elements that describe the power of everything we can do with Google Analytics. View the interactive periodic table of Google Analytics The first periodic table was launched in 2013.
Man, I really wish I had a more exciting title for this blog post. But I guess that’s why I’m an analyst and not one of those Mad Men types. Setting expectations. Meeting expectations. Such a corporate term. “On a scale of 1-5, this video gets a 3 for meets expectations.” In my defense, though, that is what this video does. There are a lot of people who misunderstand the purpose of analytics.
Google made a big announcement yesterday, and it represents a fundamental change to how Google Analytics will work in the future (and especially how it will be marketed). While there were several articles written to cover the developments, I found many of them to be vague in their descriptions. So I wanted to record a video that offered an opinion of the news release and als ...