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Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money and effort in the future. In many ways, we hold our careers together with the same utility.
Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to $20,000 in credit card debt and a bout of depression. Hard work, you did me a lot of good.
Welcome to our mega-list of Google Analytics certification resources Last updated: February 7, 2017 Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your pha ...
One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer.
Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of their company, yet they are the only per ...
Have you ever lost your keys to your car or home and panic ensued? You search for clues everywhere. You re-trace your steps, maybe freak out a bit. You blame inanimate objects. At some point you re-gain access to your car or house. Maybe you called a locksmith, or maybe you found a window cracked open. Either way, the ordeal is over. It’s always in the last place you look.
Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, 2013 and 2014, I was exci ...
Last week we shot several videos for the periodic table of Google Analytics in Jamaica. Today I wanted to share a video with my friend Phil Pierce. Phil and I played tennis in the morning and then talked analytics in the afternoon. I told Phil to pick an element from the Periodic Table of Google Analytics and describe what it means to him.
We have a special guest host for one of our videos this week. Met him at Superweek Jamaica 2016 earlier this month and we had a blast shooting this video. Watch the videos to find out who. This week, we released 3 new elements on our YouTube Channel: acquisition reports, multi channel funnels reports and segments.
This week’s videos were still shot in Italy. You can hear or see the rooster and horses I talked about previously in these videos. This week, we released 3 new elements on our YouTube Channel: Goals, Site Speed and SEO Reports. One of the ultimate tasks Google Analytics set out to do is to measure how well the goals of your website is doing.
Don’t be a dummy like me, download our PPC Campaign Launch Checklist PDF Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys and more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your biggest screw up?” This type of question helps us really learn.
Here at Jeffalytics, we value adventure and good stories. The past few weeks I have been working on both. It started with me finally releasing the Periodic Table of Google Analytics last week, after a year of procrastination tweaks. Now we are releasing videos where I describe the elements on camera.
Greetings friends! I’ve got some real exciting news for you. The 2016 edition of the Periodic Table of Google Analytics is now alive on Jeffalytics. This interactive table features 189 elements that describe the power of everything we can do with Google Analytics. View the interactive periodic table of Google Analytics The first periodic table was launched in 2013.
Man, I really wish I had a more exciting title for this blog post. But I guess that’s why I’m an analyst and not one of those Mad Men types. Setting expectations. Meeting expectations. Such a corporate term. “On a scale of 1-5, this video gets a 3 for meets expectations.” In my defense, though, that is what this video does. There are a lot of people who misunderstand the purpose of analytics.
Google made a big announcement yesterday, and it represents a fundamental change to how Google Analytics will work in the future (and especially how it will be marketed). While there were several articles written to cover the developments, I found many of them to be vague in their descriptions. So I wanted to record a video that offered an opinion of the news release and als ...
Is this the year that you master Google Analytics? Tl;dr: I put my heart and soul into an online Google Analytics Certification Course. If you sign up by the end of this week, you will get our best price at $197. Price goes up to $297 on March 5th, 2016. Get Analytics Course for $197! Over the past 6 years, I have taught Google Analytics training courses to over 1,000 students.
Subscribe to our YouTube Channel Welcome back to our live case study. We are showing how to increase the numbers of leads from your organic search results. If you watched our first video, then you saw how one little trick generates a ton of leads for our site (yay!). To summarize: we took a piece of content that was receiving a lot of organic search traffic and offered a d ...
Get our competitive budget projection spreadsheet Marketing is a funny thing. You can read a hundred case studies, and get a hundred ideas. You can talk to a hundred vendors, and get a hundred solutions. But when when you try to recreate the success of those case studies or those tools? Results are mixed at best.
Tools mentioned in this video: Google Analytics LeadPages Active Campaign Today I am trying something new: a video case study! Why? A few reasons. First of all, I am in “beast mode” right now recording videos for Analytics Course. My mission with this course is to create and assemble the best Google Analytics education available on the Internet, and I look forward ...
You want to hear a funny story? Well, maybe the story isn’t funny as in “LULZ Jeffalytics, UR hilarious.” More like a story that will have you laugh awkwardly, learn more about me and think deeply about your own prospects. So do you want to hear it? Then keep on reading. The story I never tell on this blog (about me being a public servant) When I graduated college, there was ...