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Is good email marketing an art or a science? It all depends on who you ask. For art gallery founder Anthony Schaller, successful marketing comes from combining creativity with a guiding mantra: “Simplicity. Consistency. Stay the course.” Since getting started with email marketing seven years ago, Anthony has built an engaged email list of over 8,000 contacts.
Tired of your email design? Looking for a way to make your message pop? Animated GIFs might hold the answer. Adding a GIF to your email can help your message stand out and entice your subscribers to take action. Let’s take a look at some example GIFs and how you can create one for your next email. The origin of the animated GIF. In the wild and woolly 1990s, the animated GIF was born.
You’ve got an email list, filled with contacts who have come to your business over the years. They joined your list to stay connected with you and keep up-to-date on all your latest business happenings. Now, here’s the hard part. How do you strike the balance between keeping your contacts engaged and chasing them away? This is a challenge Sean Burpee, General Manager of the ...
It’s Wednesday, and you’re a comic book store. All of the new releases just came in and you want to let your customers know what’s new and exciting. But just writing up a blog post or a Facebook post feels dull. What can you do instead? You’re a museum, and your new exhibit is opening soon. You know that you’re going to get initial interest from your traditional marketing, b ...
Small businesses face all kinds of obstacles when it comes to driving repeat business. It’s not that your customers don’t want to come back. But if you don’t give them a reason to connect with you, your business might slip from their minds. That’s where email marketing comes in. Sending regular emails keeps your business fresh in your customers’ minds and entices them to re ...
If you’ve recently noticed an increase in the number of people walking around staring down at their phones, you aren’t imagining things. When Nintendo and Niantic released Pokémon GO, it was instantly successful, with more than twice the users of the popular dating app Tinder. Even bigger, it’s eclipsed Twitter’s daily active users and boasts over 15 million mobile installs.