jemma brackebush

  • ‘You’re wrong for fashion’: Confessions of a black fashion industry veteran

    The fashion industry’s lack of diversity isn’t just on the runway. The topic usually surfaces around fashion week, when thousands of models appear on runways and the world can watch which designers embrace diversity, and which don’t. Among designers, there’s also a striking lack of diversity. And behind the scenes, the fashion industry is often just as lacking in diversity at ...

    Digiday- 7 readers -
  • Bustle bets big on memes and illustrations

    Tricked out with whimsical illustrations and memes, Bustle’s Instagram feed doesn’t resemble that of a typical digital publisher’s. But the women’s news and lifestyle site’s playful drawings is a key part of its brand-building strategy. A comparison of how many items are bought on a grocery trip on a normal day to one where you’re “slightly hungry” sits snugly alongside a pie- ...

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  • Talking dogs and emojis: How Dan Reynolds turns Disney films into social content

    Reynolds: Bringing Disney to digital In a recent viral video, Dug, the talking dog from the Pixar movie “Up,” was brought into the real world. For “Dug in Real Life,” Disney sent a retriever equipped with a talking collar into a park to interact with unsuspecting couples and families. The film was created by Disney’s consumer products and interactive media division, or DCPI, th ...

    Digidayin Content How To's- 11 readers -
  • ‘Sweat and tears’: Confessions of a serial fashion industry intern

    Pop culture has given many glimpses of what it’s like to be a fashion intern: long hours, demanding bosses and little pay. There’s usually no shortage of job listings to work for brands and fashion companies, but without experience, recent fashion graduates or students can struggle to get a foot in the door.

    Digiday- 7 readers -
  • EBay dips its toes in fashion with Project Runway partnership

    At the end of every Project Runway episode, contestants sit nervously as their work is judged by the show’s hosts Heidi Klum and Tim Gunn. Whether or not it meets their approval, contestants still might make a sale: Viewers who like the outfit can now buy the very ensemble feat ...

    Digiday- 6 readers -
  • How a former One Direction singer helped drive Highsnobiety’s audience

    Streetwear enthusiasts may do a doubletake when they see former One Direction star Zayn Malik on one of four covers of Highsnobiety’s latest issue, but the move has more than paid off for the magazine in terms of talking to new audiences. On his cover of the September issue of the magazine’s cover story, Malik is dressed in Gucci, Givenchy, Christopher Kane, and Dior Homme.

    Digidayin How To's- 7 readers -
  • What the Associated Press has learned from a year of VR

    For a little over a year, the Associated Press has produced 20 virtual reality and 360 videos across a broad range of topics. From breaking news like the terrorist attacks in Nice, France, in July this year, to the Rio Olympics, to lifestyle-feature stories on luxurious hotels and apartments, and science and technology stories on Alzheimer’s disease, the AP has aimed to put its ...

    Digiday- 8 readers -
  • Day in the Life: Twitter’s head of content planning thinks ‘feed first’

    Stacy Minero heads Twitter’s content planning and creative agency development team, where she works with brands and agencies to tailor content for Twitter. “We’re in-house consultants,” she told Digiday. “We do content audits and evaluations and tell them what’s working and what’s not.” Minero said the studio doesn’t compete with agencies because it’s not focused on production.

    Digidayin Content- 7 readers -
  • Inside Cartier’s sponsored content strategy

    Sponsored content can be difficult for brands to achieve. It’s not typically in their DNA to produce content and it can be a fine line between story-telling and feeling like traditional advertising. But Cartier is one brand betting big on it. When the French luxury jewelry house re-opened its flagship store on 5th Avenue in New York this month, it made sure that the big momen ...

    Digidayin Content- 9 readers -
  • Burberry makes its London Fashion Week show into a weeklong event

    Burberry wants to get more out of its London Fashion Week show taking what is traditionally a 15-minute-long show and extending it into a weeklong event at London’s Makers House that brings to life the ideas and inspiration behind the collection. The show, which is the brand’s first straight-to-consumer collection that features men’s and women’s collectio ...

    Digiday- 8 readers -
  • Inside the world of streetwear resellers

    Racks Hogan pulls his blue and silver colored grills out of his mouth. “Everybody got gold so I wanted blue and silver,” he said as he finished up a shopping trip in New York’s SoHo neighborhood. A metallic purple Supreme hat sits backwards atop Hogan’s blonde dreads which are themselves adorned with pendants that are gold.

    Digiday- 9 readers -
  • With Mike Allen gone, Politico’s Playbook e-mail newsletter makes a play for millennials

    Two months on, the hand-over of Politico’s free daily newsletter, Playbook, appears to be going well. Politico journalists Anna Palmer, 34, and Jake Sherman, 30, took over writing the daily email newsletter in July, after its star editor Mike Allen, 52, left. The newsletter is well known for dishing out political scoops and behind-the-scenes stories each day.

    Digidayin EMail- 9 readers -
  • Luxury fashion’s slowly coming around to plus sizes

    This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit Fashion designer Prabal Gurung was sitting in a taxi on his way to a Victoria’s Secret ...

    Digiday- 12 readers -
  • Day in the Life: What GMA’s senior broadcast producer does

    Simone Swink, Good Morning America’s senior broadcast producer in charge of the show’s second hour, has had a front-row seat to how social media has entwined itself into live television. “When I started at GMA almost six years ago, we’d do four or five tweets a day.” Today, the social media team not only tweets, but it’s on Snapchat, Instagram and Facebook — and running it is j ...

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  • The NY Times’ Sebastian Tomich: T Brand can compete as an agency

    Subscribe: iTunes | Stitcher | RSS Most publishers today see native advertising as the path to a sustainable online business. While each publisher’s approach to this model differs, T Brand Studio, The New York Times’ brand marketing unit, describes itself as an agency rather than an in-house creative unit. T Brand pulled in $35 million in revenue in 2015, up from $13 million in 2013.

    Digiday- 13 readers -
  • Day in the Life: How Match Group North America CEO uses data to make connections

    In Match Group North America’s Dallas, Texas-based headquarters, the names of the meeting rooms are enough to signal it’s not your average office: Love Shack, One Night Stand, First Base. There are also walls adorned with wedding invitations and baby announcements from grateful former users. Mandy Ginsberg Leading the group’s U.S.

    Digidayin How To's- 3 readers -
  • Three years in, Fusion starts to find its footing

    As a millennial news site, Fusion remains a very small fish in a crowded pond. But the Univision-owned digital publisher, which also has a television channel, appears to be finding its footing. Its audience has more than doubled in a year, to 11.5 million in July, according to comScore. Most of the growth occurred through mobile, which grew 155 percent in the past year, while ...

    Digiday- 7 readers -
  • A day in the life of The Economist’s head of social media

    As the head of social media at The Economist, Denise Law needed to make one thing clear to the august publication’s writers: She’s not just tweeting. “I would go into the lift and somebody would say, ‘Hey, Denise, how’s it been tweeting?’ as though that’s the only thing I do,” the community editor laughed.

    Digiday- 7 readers -
  • Inside W Magazine’s glossy digital strategy

    For W Magazine’s September cover story featuring Rihanna, the text is not a story or an interview, but a screenplay written by Andrew Kevin Walker. Inside the magazine’s pages, full page photographs feature Rihanna imagined as a queen in a post apocalyptic world created by photographer Steven Klein and creative and fashion director, Edward Enninful.

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