jen gordon

  • An Epic Landing Page Makeover That Debunked 3 Optimization “Best Practices”

    A/B testing can debunk “best practices” you always assumed were true. Think MythBusters – for your landing page. Image by Maia Weinstock via Flickr. If you’re in the online marketing space, your inbox probably looks like mine. Dozens of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with bribery incentives.

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