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It was an unusually warm September 20th in NYC. But for anyone in the search industry the hottest place to be was The Edison Ballroom for The Drum Search Awards USA. The room was filled with some of the brightest stars in the search industry. Revered veterans and industry pioneers sat alongside exciting up-and-comers.
For many of us, shopping is a pastime that’s as American as baseball and apple pie. But that pastime is undergoing an evolution. The ways that we shop have changed drastically in the last decade and some retailers are suffering while others are thriving. For many, the difference centers on the ability to adapt to the rise of digital access and opportunity.
Give me a chainsaw and I will very quickly put it down and back away. I’m no good with power tools; I shouldn’t be in the same room with something as potentially deadly as a chainsaw. Hand that same chainsaw to an expert, though? They’ll use it to make something like this: They’ll make art. Believe it or not, SEO tools aren’t much different, and they deserve the same respect.
This is awkward. I thought we were just keeping it casual. It’s okay that you are in my life, I like that you are, but sometimes you are a bit too needy. It’s getting uncomfortable. We need to have “The Talk.” I’m talking to you, email automation. More and more businesses are (smartly) integrating email marketing into their automation strategy.
Last month I had the opportunity to attend the Zenith Digital Marketing Conference in Duluth, Minnesota. The event was organized like champs by the team from AimClear in conjunction with the Duluth Chamber of Commerce. I got to speak about SEO site audits, sharing my process and tips on the periodic analysis that all sites should undergo to drive ongoing strategies.
Over the last few weeks, I’ve spent a lot of time looking at keywords. So much time that I’ve found myself dreaming in spreadsheets. It’s just one of those situations where, suddenly, all the keyword research is due for all sorts of projects. For sitemaps, for audits, for on-page optimization, the list goes on. The thing is, SEO and optimizing for keywords isn’t the same as it used to be.
February 24, I escaped the… okay, unusually sunny winter weather of upstate NY… to speak at Pubcon SFIMA (South Florida Interactive Marketing Association) Summit 2016. Speaking on the “Linkbuilding 2016” with Kyle Olson from Third Coast Media, we covered some of the issues linkbuilders have to navigate this year. I touched on the importance of not just more links, but quality links.
Most digital marketers have their favorite tips for newcomers and pros alike. But the more digital marketing evolves and expands, the more we find ourselves as specialists. Without meaning to, we can become deeply entrenched in a particular niche or space. That’s not necessarily a bad thing, but it’s easy to lose perspective from the front lines.