jen vaniderstyne

  • Safety Tips for Automated SEO Tools

    Give me a chainsaw and I will very quickly put it down and back away. I’m no good with power tools; I shouldn’t be in the same room with something as potentially deadly as a chainsaw. Hand that same chainsaw to an expert, though? They’ll use it to make something like this: They’ll make art. Believe it or not, SEO tools aren’t much different, and they deserve the same respect.

    Overitin SEO- 12 readers -
  • 3 Ways Your Automation Strategy Makes You a Needy Ex

    This is awkward. I thought we were just keeping it casual. It’s okay that you are in my life, I like that you are, but sometimes you are a bit too needy. It’s getting uncomfortable. We need to have “The Talk.” I’m talking to you, email automation. More and more businesses are (smartly) integrating email marketing into their automation strategy.

    Overitin EMail- 13 readers -
  • What’s Your Berlin? Lessons from Airbnb

    Last month I had the opportunity to attend the Zenith Digital Marketing Conference in Duluth, Minnesota. The event was organized like champs by the team from AimClear in conjunction with the Duluth Chamber of Commerce. I got to speak about SEO site audits, sharing my process and tips on the periodic analysis that all sites should undergo to drive ongoing strategies.

    Overit- 18 readers -
  • The Key Roles of Keyword Research

    Over the last few weeks, I’ve spent a lot of time looking at keywords. So much time that I’ve found myself dreaming in spreadsheets. It’s just one of those situations where, suddenly, all the keyword research is due for all sorts of projects. For sitemaps, for audits, for on-page optimization, the list goes on. The thing is, SEO and optimizing for keywords isn’t the same as it used to be.

    Overitin SEO- 10 readers -
  • ICYMI: Linkbuilding Tips from #PubconSFIMA

    February 24, I escaped the… okay, unusually sunny winter weather of upstate NY… to speak at Pubcon SFIMA (South Florida Interactive Marketing Association) Summit 2016. Speaking on the “Linkbuilding 2016” with Kyle Olson from Third Coast Media, we covered some of the issues linkbuilders have to navigate this year. I touched on the importance of not just more links, but quality links.

    Overit- 15 readers -
  • Digital Marketing Tips for 2016

    Most digital marketers have their favorite tips for newcomers and pros alike. But the more digital marketing evolves and expands, the more we find ourselves as specialists. Without meaning to, we can become deeply entrenched in a particular niche or space. That’s not necessarily a bad thing, but it’s easy to lose perspective from the front lines.

    Overit- 13 readers -
  • Overit Holiday Card 2015: The Vision and the Adventure

    Everyone has traditions that help them get into the holiday spirit. For some it’s shopping, music or putting up the holiday lights. We have some pretty spectacular decorations at Overit and our recent trivia gift exchange was full of hilarity, but nothing gets us feeling the spirit like the annual Overit holiday card.

    Overit- 9 readers -
  • The Evolution of SEO is Not the Same as Death

    Last month, an article on included the comments of several moguls in the online travel booking industry. Within it, the CEO of joined a long line of prognosticators [here, I googled that for you, readers – Lisa] to proclaim the “death of SEO.” While Dennis Schaal is certainly not the first (see: here, here, and here, just to name a few), nor will he b ...

    Overitin SEO- 13 readers -
  • How Choosing a Digital Marketing Agency is Like Getting Married

    Arguably the most difficult and important relationship a person can ever enter into is the institution of matrimony. Marriage is hard. Marriages fail. But the ones that last are the ones where both parties are committed to it and work at it. Where everyone chooses every day to stay the course, to grow, to learn and be better together than they would be alone.

    Overitin How To's- 8 readers -