- Our Blog
When Will Valentine’s Day 2016 Searches Peak? February 12, 2016 - Posted by Jen Whitten to News With Valentine’s Day 2016 approaching fast, companies across the country are wondering if it’s already too late to get a sales boost from online and in-store shoppers alike. Luckily, holiday shopping hasn’t peaked yet.
Can Technology Help You Personalize Your Company’s Content? January 29, 2016 - Posted by Jen Whitten to News As an increasing number of brands enter the marketplace to fight for the same customer dollars, marketers are constantly tasked with finding new ways to give their company the edge in reaching consumers.
Can Savvy Social Media Use Increase Employee Retention? February 4, 2016 - Posted by Jen Whitten to News Whether your business has a full call center full of people dealing with customer service issues or just a few people tasked with manning the phones, high rates of customer service employee turnover can be commonplace.
What Do Retail Customers Want from Your Mobile Site? January 15, 2016 - Posted by Jen Whitten to News With mobile devices taking an increasing share of US ecommerce sales in the retail sector, it’s natural for businesses to look for ways to make their mobile sites more functional for this growing potential customer base.
Could Twitter be Your Most Powerful Ally in 2016? January 8, 2016 - Posted by Jen Whitten to News For many small business owners, it hasn’t always felt as though Twitter offered enough use to brands to make it worth the time to learn. With two new changes currently in development, Twitter has the potential to become a business’s most powerful ally within the next 12 months.
Is Your Company Following the 5 Rules of Online Content? December 21, 2015 - Posted by Jen Whitten to News With an endless supply of online content available to consumers, identifying what content will best engage consumers is a challenge the smallest companies all the way up to the household name brands struggle to overcome.
Is Bad Information Driving Away Your Digital Customers? December 10, 2015 - Posted by Jen Whitten to News While a bad consumer experience with your brand may not be the end of the relationship with that customer, some issues exist that even the most forgiving and loyal of customers simply cannot overlook.
What Do Internet Users Really Want from Websites? December 4, 2015 - Posted by Jen Whitten to News With so many different performance metrics touted as the metric that matters most, it can be difficult to know what users really want from your company’s website. In September 2015, performance analytics company Soasta and The Harris Poll asked that very question when they sur ...
Are Sponsored Social Posts Worth the Money? November 27, 2015 - Posted by Jen Whitten to News As many social media platforms seek to restrict the organic reach of businesses, it’s natural to wonder whether paying for sponsored social media posts is a valid marketing strategy. IZEA recently surveyed 1,000 Americans to determine the answer to that question.
The last year has been a rough one in terms of social traffic growth for heavy-hitting sites such as Buffer and a decline in engagement can certainly be seen on sites like Copyblogger, Moz and Social Media Examiner. While any number of reasons could contribute to a lack of engagement on previously popular social media brand pages, content shock is a likely culprit.
Not Selling on Social Media? Your Images May Be to Blame November 13, 2015 - Posted by Jen Whitten to News With many of the major social media platforms now allowing companies to sell their wares directly to users of the site, being on social media can be more important than ever. While the images you posted were always a critical part of helping to drive engagement and rai ...
Could the Introduction of Twitter’s Hearts Increase Brand Engagement? November 6, 2015 - Posted by Jen Whitten to News If you’ve spent any time on Twitter, you’re likely already familiar with the retweet button and the star button to favorite tweets. In a recent move that was possibly spurred by Facebook’s announcement that it would add empathy buttons, Twitter replaced the ...
Customers Not Opening Emails? Bad Timing Could Be to Blame October 30, 2015 - Posted by Jen Whitten to News For as long as marketers have been sending out emails to prospects, they’ve wondered if they could improve their results by tweaking the day or time they send messages. While the debate about whether any of it makes a difference to open or click rates rages on, it can ...
How Do Customers Really Respond to Positive Customer Service? October 16, 2015 - Posted by Jen Whitten to News While we all know how quickly a consumer’s news of a poor customer service experiences can spread, what happens after more positive experiences remains somewhat of a mystery. And that’s exactly the question Verint took up in a recent multi-country survey.
Is Mobile Marketing the Best Use of Your Company’s Budget? October 9, 2015 - Posted by Jen Whitten to News With the ever-increasing capabilities of smartphones and other mobile devices, it’s unsurprising that users consistently use these devices for more than just making phone calls and having video chats.
Could Online Security Concerns Give a Boost to In-Store Sales? October 2, 2015 - Posted by Jen Whitten to News Have you ever wondered whether American shoppers are so concerned over how retailers treat their personal information that they could avoid certain types of shopping experiences altogether? That’s exactly what the research from the Associated Press (AP) and GfK found when they surve.
Will Facebook’s Dislike Button Spell Trouble for Your Marketing? Experts Weigh In September 25, 2015 - Posted by Jen Whitten to News For years, Facebook users have been begging for a dislike button, primarily so they can have a way to show support to their friends who post unhappy statuses without having to comment.
Is Your Company Overlooking the Potential of Gen X Customers? September 18, 2015 - Posted by Jen Whitten to News While Millennials and Baby Boomers are likely to get quite a bit of attention from marketers because of their demographic size, the 65 million people in Generation X, representing individuals age 35 to 50, is too large of a market for any company to ignore.
Knowing How Millennials See Themselves Could Improve Your Ability to Market to Them September 11, 2015 - Posted by Jen Whitten to News A recent survey from Pew Research Center looked at how Millennials viewed themselves. Of the participants age 18 – 34, only 30% believed the generational label applied to them.
Survey Says: Businesses Increasing Mobile Marketing Budgets September 4, 2015 - Posted by Jen Whitten to News Duke University’s Fuqua School of Business recently released their biannual CMO survey that showed respondents were prepared to increase their mobile marketing budgets even when they weren’t necessarily pleased with their current results.