Jenn Lisak

  • Executive Presence & Why It’s Important for Marketers

    The marketing tech space is full of great talent: strategists, content writers, omni-channel experts, designers, developers and more. However, with over 4,000 different marketing technology tools, that also means the market is highly saturated. How can you—as a qualified and knowledgeable marketer—stand out in your organization or among the other talented marketers in this spa ...

    Jenn Lisak/ Marketing Technology Blog- 37 readers -
  • Are Lead Forms Dead?

    Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work helping clients increase their online conversions, we’ve noticed a significant, consistent drop in web visitors filling out t ...

    Jenn Lisak/ Marketing Technology Blog- 28 readers -
  • Wooing More Buyers and Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target audience.

    Jenn Lisak/ Marketing Technology Blogin Content- 26 readers -
  • 10 Steps to Managing Crisis Communications

    Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re suppose to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan.

    Jenn Lisak/ Marketing Technology Blog- 22 readers -
  • Who Owns Teleprospecting?

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buye ...

    Jenn Lisak/ Marketing Technology Blog- 23 readers -
  • Who Owns Teleprospecting?

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buye ...

    Jenn Lisak/ Marketing Technology Blog- 22 readers -