Jenn Lisak

  • Are Lead Forms Dead?

    Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work helping clients increase their online conversions, we’ve noticed a significant, consistent drop in web visitors filling out t ...

    Jenn Lisak/ Marketing Technology Blog- 8 readers -
  • Wooing More Buyers and Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target audience.

    Jenn Lisak/ Marketing Technology Blogin Content- 9 readers -
  • 10 Steps to Managing Crisis Communications

    Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re suppose to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan.

    Jenn Lisak/ Marketing Technology Blog- 10 readers -
  • Who Owns Teleprospecting?

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buye ...

    Jenn Lisak/ Marketing Technology Blog- 10 readers -
  • Who Owns Teleprospecting?

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buye ...

    Jenn Lisak/ Marketing Technology Blog- 12 readers -
  • Replace Your Sales Reps’ Dialing Activities With Live Conversations

    For decades, cold calling has been the bane of most salespeople’s existence, where they spend hours trying to get someone on the phone with little to no return. It’s inefficient, difficult and often unpredictable. However, since there is a direct correlation between outbound sales volume and a team’s closed sales rate, cold calling is a necessary evil for today’s outbound or inside sales teams.

    Jenn Lisak/ Marketing Technology Blog- 8 readers -
  • Boomtrain: Machine Intelligence Built for Marketers

    As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn, and it piqued my interest.

    Jenn Lisak/ Marketing Technology Blog- 10 readers -
  • What is Weak Conferencing Costing You?

    I can’t tell you how many times I’ve been on a conference call that was a complete waste of time. Whether it was glitchy software, unprepared presenters, or an audio disaster, it wastes a lot of time and resources. And it certainly doesn’t help when I feel like this happen more than 30 percent of the time.

    Jenn Lisak/ Marketing Technology Blog- 16 readers -
  • The Rise of Inside Sales in 2015

    According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that first interaction with the rep, then you’re most likely not going to be a contender for your prospect’s affection.

    Jenn Lisak/ Marketing Technology Blog- 21 readers -
  • 5 Hidden Factors That Make or Break Your Sales Team

    If you want a successful sales organization, there is no doubt that you have to have outstanding sales people on your team. It’s no secret that the first rule of a great sales team is hiring the right people. But, what if you have a great sales team and aren’t seeing the results? A multitude of factors impact the performance of your sales team, and, many times, the least notic ...

    Jenn Lisak/ Marketing Technology Blog- 12 readers -
  • Infographic Flashback: Anatomy of a Perfect Landing Page

    As inbound marketing continues to evolve, it also becomes more difficult to do effectively. Marketing is now multi-channel and multi-faceted. It’s not as simple as posting on social media a couple of times a week or sending an email once a month. You have to be strategically executing a bunch of different tactics which all complement each other, while also being able to adjust ...

    Jenn Lisak/ Marketing Technology Blog- 11 readers -
  • What is Your Formula for Sales Success?

    Prospecting is one of the toughest challenges for sales and marketing organizations. It’s a constant battle of connecting at the right time, with the right person and with the right message. Do you have the insight you need to make sure this happens more often? There has never been much of a science around prospecting.

    Jenn Lisak/ Marketing Technology Blogin Content- 8 readers -
  • How to Increase Sales Connections by 40%

    Whether you’re in marketing or sales, a core part of your job is to sell something. Marketing is tasked with selling ideas and the brand through intriguing content; sales is tasked with selling the actual product or service through strategic follow up, knowledge and charm. Either way, there is a creative process for both, which require patience and trial and error.

    Jenn Lisak/ Marketing Technology Blog- 13 readers -
  • Optimize Your Webinar Spending: Webinar ROI Calculator

    Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums become more saturated.

    Jenn Lisak/ Marketing Technology Blogin Content- 9 readers -