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SEM is a huge, multifaceted field, and the precise functions of SEMs and search engines both change constantly. To keep you up to date and in the know, here are eight essential pieces of advice from SEM leaders with a proven track record of influencing the industry. Niel Patel: Start Using Schema Markup Niel Patel is the co-founder of Crazy Egg (the system that pioneered heat ...
It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Hard to believe? Take a look at U.K. department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping.