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What are purchase intent keywords you ask? Purchase intent keywords: action based terms searchers use when ready to buy products or services TWEET. Examples are 'buy, 'purchase', 'order'. Local keywords are used as well. Keywords with purchase intent vary by industry. A health clinic would benefit from targeting words such as 'treatments', 'relieve', 'cure'.
Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing impressions.