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If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more tests and more features. You certainly wouldn’t have missed Google removing text ads on the right-hand rail of their search engine results pages, leaving the space wide-open for even more product listing ads (PLAs).
Almost every business knows that they need advertising to succeed. Smart businesses know that in order to reach consumers these days, many of them need online advertising. However, so many companies don’t know where to start. Where should I run ads? How much time does it take? How much money should I spend? The questions are endless.