Jennifer Johnstone

  • ClickZ Live Chicago recap: Driving performance with mobile payments

    If you’re at the ClickZLive Conference in Chicago or following on social media, you’ve probably heard that this is the “year of mobile” (which we’ve been saying for a while now). But this time... it might just be true, sort of. In 2015, mobile traffic (finally) eclipsed desktop traffic and many retailers have used the year to adapt to the mobile landscape by creating mobile ...

    Jennifer Johnstone/ Search Engine Watch- 8 readers -
  • How to get most out of Yahoo Gemini

    While the majority of paid search advertisers' spend this year will go to the larger search engines like Google and Bing, advertisers may wish to consider Yahoo Gemini when expanding their marketing mix. Expanding out to different channels not only allows for increased coverage, but it can also help you gain incremental revenue at a fraction of the cost charged by the larger engines.

    Jennifer Johnstone/ Search Engine Watchin How To's- 11 readers -
  • AdWords: Now Catering to Multi-Channel Advertisers

    Historically AdWords has been a platform to help advertisers manage and scale Google Search, Google Shopping, and Google Display Network campaigns. However, with the introduction of new ad formats over the last few years – such as AdWords for Video and Gmail Sponsored Promotions (GSPs) – Google also created separate interfaces for advertisers to manage these campaigns.

    Jennifer Johnstone/ Search Engine Watchin Paid Search- 9 readers -
  • Bidding Farewell to Basic Bidding

    For those of you just getting started in paid search, you might be amazed at the level of granularity offered in AdWords, astounded that every keyword can have a unique bid of its own. However, if you’ve been in the search game for a while now, you’re probably aware that during the past few updates to AdWords, bidding has been taken to a whole new level: not just algorithmica ...

    Jennifer Johnstone/ Search Engine Watch- 8 readers -
  • AdWords Scripts Discovery - Pause and Enable Ads Based on Dates

    To help further our knowledge, our team recently started coming together for bi-weekly “Incubator” sessions, where we work together to tackle large-scale problems in our Paid Media accounts. The great part about the meetings is that it gets us all focused on one issue. The issue is defined by the Biddable Manager on the account, and all team members, whether familiar with the ...

    Jennifer Johnstone/ Search Engine Watch- 10 readers -
  • Google Buy Button – Is it Right for You?

    It’s rumored that Google’s Buy button could be introduced to advertisers in only a matter of weeks. With all the hype, it’s important to take a step back to ensure the Buy button will work for your business. In this article, we’ll discuss what the button is, how it works, and if it might be a good fit for your business.

    Jennifer Johnstone/ Search Engine Watchin Google- 5 readers -
  • Hot Holiday Tips and Tricks

    It’s that time of year again! Yes, it’s nearly the holiday season. While for many this means cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with their co-workers.

    Jennifer Johnstone/ Search Engine Watch- 4 readers -