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Social Video Advertising Do’s and Don’ts (Inspired by Facebook’s Q4 Earnings) Posted: 02.24.2016 Didn’t get a chance to delve into Facebook’s Q4 earnings report? Not to worry! We’ll catch you up on what was arguably the biggest highlight – video. Users and marketers alike love video. It’s an entertaining format that captivates attention and boosts recall. It’s also a massive area of growth.