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JSON-LD Google’s Preferred Structured Data Markup October 21, 2016 at 4:10 am PST By Jennifer Slegg Leave a Comment JSON-LD has grown in popularity with developers over the past couple of years for the preferred structured data markup, and it is the preferred markup now for Google. The question came up in the Google Webmaster Office Hours earlier this week with John Muelle ...
How Google Handles Site Moves When Old Domain Cannot Be Redirected October 20, 2016 at 5:30 am PST By Jennifer Slegg Leave a Comment In the last Google webmaster office hours, John Mueller talked about the best practices for site moves and the length of time to keep a 301 redirect in place for.
Exit Page Interstitials Not Impacted by Google’s Mobile Interstitial Change October 19, 2016 at 5:21 am PST By Jennifer Slegg Leave a Comment If you have an exit interstitial – an interstitial that only displays once a user tries to leave a site – they won’t be impacted by Google’s upcoming mobile interstitial change which would see pages with interstitials lose their mobile friendly ranking.
Google: Leave 301 Redirects in Place at Least a Year, Preferably Longer October 19, 2016 at 5:03 am PST By Jennifer Slegg Leave a Comment When you undergo a site move, it is standard to set up 301 redirects from the old domains to the new ones. While many recommend leaving those redirects in place permanently, in practice this isn’t always an option or even if it is needed.
Site Wide & Blogroll Links Are Not Automatically Bad Links for Google October 19, 2016 at 4:38 am PST By Jennifer Slegg Leave a Comment With the release of real time Penguin, there have been a lot of questions about link quality and link value. In the last Webmaster Office Hours, John Mueller was asked specifically about site wide links, such as those found on blogrolls.
Google Testing Write a Review in the Local Knowledge Panel October 19, 2016 at 4:20 am PST By Jennifer Slegg Leave a Comment Google is hoping searchers add local reviews to businesses with a new “Write a Review” test in the search results within the local knowledge panel. Here is what it looks like on mobile: It is a call to action style box within the local knowledge pan ...
Google Adds New AMP Testing Tool October 18, 2016 at 10:37 am PST By Jennifer Slegg Leave a Comment If you are still working on getting your pages AMP ready, the AMP related reporting in Google Search Console can be a bit frustrating since the error reporting is quite delayed. And while the structured data testing tool can help show errors, it isn’t as intuitive for AMP, es ...
Google: Machine Learning Will Never Take Over the Whole Search Algorithm October 17, 2016 at 7:18 am PST By Jennifer Slegg Leave a Comment Ever since Google announced RankBrain, a machine learning algo, there has been much speculation about what other parts of the search algo Google might use machine learning in.
Google: Still Use the Disavow Tool for Bad Links October 17, 2016 at 4:59 am PST By Jennifer Slegg Leave a Comment During the breakfast keynote at Pubcon this week with Gary Illyes and Eric Enge, one of the questions came up about about real time Penguin, since Penguin now discounts bad links – he asked specifically how the new Penguin affects the disavow tool.
Google Penguin Does Not Discount All Links But Manual Actions Can October 17, 2016 at 4:31 am PST By Jennifer Slegg Leave a Comment Does Penguin really discount all links, when it sees too many low quality links detected for a site? This was reported via tweets from Pubcon last week, but Google has clarified this and confirms Penguin does not discount all links.
Google Search Switching to Mobile First Index from Desktop Index October 13, 2016 at 10:31 am PST By Jennifer Slegg Leave a Comment Gary Illyes at Pubcon announced today that Google is switching to a mobile first index. This means that Google will be indexing the mobile versions of pages and not the desktop as its primary index. This is a huge change.
Google Has Completed Rolling Out Recoveries From All Versions of Penguin October 13, 2016 at 4:40 am PST By Jennifer Slegg Leave a Comment Google has lifted the previous demotions from all versions of Penguin in the search results. So if you are waiting to see rankings improve from any of the previous iterations of Penguin, those have now gone out in the search results for all impacted sites.
Google: Penguin is Not a Machine Learning Algorithm October 11, 2016 at 3:07 am PST By Jennifer Slegg Leave a Comment Ever since the new real time Penguin algorithm was released by Google, there has been speculation that Penguin was either a machine learning algorithm or had a machine learning component to it.
Google Shows Special Ad Note for Vehicles in Local Ad Pack October 11, 2016 at 2:57 am PST By Jennifer Slegg Leave a Comment If you are a care dealership or work in the vehicle industry, this new change Google has made to the mobile local pack ads is pretty interesting. It highlights the type of vehicle dealership it is at the top of the local pack ad units.
Google Changes Product Listing Ads to Carousels on Desktop October 10, 2016 at 6:38 am PST By Jennifer Slegg Leave a Comment Google has made a change where Google’s regular Product Listing Ads (aka Shopping Ads) are showing at the top of the search results in carousel format. Google has made this change to searchers in the US, although it is likely international as well, fo ...
Google Showing “From the Menu” Photos, Adds Photo Uploads for Local Restaurants October 10, 2016 at 4:53 am PST By Jennifer Slegg Leave a Comment Google has added a new feature to the restaurant local knowledge panels. It is a section called “From the menu” that shows photos people have taken specifically of the food from the restaurant.
Google Confirms Some Google Search Algos Look at History of Page/Site October 7, 2016 at 4:58 am PST By Jennifer Slegg Leave a Comment In today’s Webmaster Office Hours, John Mueller was answering a question related to the frequency of Google updating ranking signals for pages in the search results.
How Often Google Updates the Various Search Algo Ranking Signals October 7, 2016 at 4:26 am PST By Jennifer Slegg Leave a Comment Do Google’s various ranking signals within the search algo get applied all at the same time, or can the various parts get updated in cycles with how it ranks a site? We do know that some – like Google Panda – work on a long running cycle.
Google AdWords Testing Click to Text Business Option in Mobile Ads October 6, 2016 at 5:56 am PST By Jennifer Slegg Leave a Comment Google is testing a new click to text option in Google AdWords ads that appear on mobile. While some businesses have an option to call, these ones are specific to a text only option, allowing a searcher to text the business instead of phoning.
Google Testing “Add a Business” in Local 3-Pack October 6, 2016 at 4:52 am PST By Jennifer Slegg Leave a Comment Google is testing a way to solicit new businesses from searchers in the search results, using the local 3-pack. When a local 3-pack shows up without a third listing, Google instead includes a “Something missing? Add the missing place” in this test.