Jennifer Slegg

  • Google: Why Featured Snippets Rankings are Volatile

    Google: Why Featured Snippets Rankings are Volatile November 14, 2017 at 5:42 am PST By Jennifer Slegg Leave a Comment If you are an SEO, chances are pretty good you have managed to score a featured snippet in the Google search results. But, you probably noticed that the rankings are pretty volatile around featured snippets, and see two sites repeatedly flip-flop in and out ...

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • Adding Structured Data Helps Google Understand & Rank Webpages Better

    Adding Structured Data Helps Google Understand & Rank Webpages Better November 10, 2017 at 4:21 am PST By Jennifer Slegg Leave a Comment At Pubcon yesterday, Gary Illyes from Google focused quite a bit of time on structured data, stressing the importance of its use by site owners. And while schema is popular for some types of websites, many sites are not implementing an ...

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Google: How to Handle Expired Content on a Site

    Google: How to Handle Expired Content on a Site November 3, 2017 at 7:13 am PST By Jennifer Slegg Leave a Comment Sometimes there is content that expires… such as job postings or non-repeating events that doesn’t make sense to keep indexed, especially if it leads to a poor user experience to leave it up.

    Jennifer Slegg/ The SEM Postin SEO Google- 11 readers -
  • Google: When to Remove & When to Improve Low Quality Content

    Google: When to Remove & When to Improve Low Quality Content November 1, 2017 at 5:24 am PST By Jennifer Slegg Leave a Comment When should you remove content versus improving it when it is low quality content on your site and you are concerned about the impact that spam or low quality content could have on your site overall? There are two approaches, either removing it or improving it.

    Jennifer Slegg/ The SEM Postin SEO Content Google- 7 readers -
  • Google: Indirect Benefits of Improving Page Speed

    Google: Indirect Benefits of Improving Page Speed October 31, 2017 at 5:53 am PST By Jennifer Slegg Leave a Comment Google talks a lot about page speed being a ranking factor, but you don’t hear them talking too much about the added benefits of page speed that aren’t ranking specific. When answering a question about page speed and load times, John Mueller from Google also t ...

    Jennifer Slegg/ The SEM Postin SEO Google- 14 readers -
  • Google: Using Keywords for Internal Anchor Text in Content

    Google: Using Keywords for Internal Anchor Text in Content October 30, 2017 at 5:49 am PST By Jennifer Slegg Leave a Comment While many SEOs have perfected strategies for internal linking structure for things like the navigation, when it comes to internal links within the actual content, this is an area where SEO best practices for links are often forgotten.

    Jennifer Slegg/ The SEM Postin SEO Content Google- 8 readers -
  • Google: Potential Spam Issues With Changing Article Dates

    Google: Potential Spam Issues With Changing Article Dates October 26, 2017 at 6:38 am PST By Jennifer Slegg Leave a Comment When Google began adding dates to the snippets in their search results, it became obvious that for some types of searches, fresher dates could help click throughs. But for a lot of results, Google doesn’t show the date, even for content that is clearly ...

    Jennifer Slegg/ The SEM Postin SEO Google- 16 readers -
  • Google: Do Not Remove Old Content or Archived News Stories

    Google: Do Not Remove Old Content or Archived News Stories October 26, 2017 at 5:41 am PST By Jennifer Slegg Leave a Comment It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Reasons why some do this varies, but the common reason is simply that it is old or dated.

    Jennifer Slegg/ The SEM Postin SEO Google- 11 readers -
  • Google Updates SEO Advice for Tabbed Content in Mobile First

    Google Updates SEO Advice for Tabbed Content in Mobile First October 23, 2017 at 5:56 am PST By Jennifer Slegg Leave a Comment Google has previously confirmed that for mobile first indexing, having content in tabs is fine. It makes for a better user experience on smaller mobile screens, so Google has been clear that they don’t tend to demote content behind tabs, something t ...

    Jennifer Slegg/ The SEM Postin SEO Content Google- 9 readers -
  • How Google Handles Ranking Pages of Identical Products on a Site

    How Google Handles Ranking Pages of Identical Products on a Site October 23, 2017 at 5:19 am PST By Jennifer Slegg Leave a Comment It is pretty common for ecommerce sites to have identical products, or near identical products, listed on their websites. Sometimes there is a color variation, sometimes a minor size difference, or merely a difference in the model number.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Google: 301s & 302s, What is Best For PageRank & Ranking Signals

    Google: 301s & 302s, What is Best For PageRank & Ranking Signals October 18, 2017 at 4:54 am PST By Jennifer Slegg Leave a Comment At State of Search in Dallas last week, I asked Gary Illyes about the issue about 301 versus 302s when it comes to passing PageRank. While Google has said previously that both pass PageRank, there are arguments from many SEOs that 301s a ...

    Jennifer Slegg/ The SEM Postin SEO Google- 20 readers -
  • Why Google Rewrites Title Tags in Search Results

    Why Google Rewrites Title Tags in Search Results October 18, 2017 at 3:31 am PST By Jennifer Slegg Leave a Comment One thing Google does in the search results that tends to annoy site owners is when Google will rewrite a carefully crafted title tag with one of their own, sometimes with mixed results and effectiveness.

    Jennifer Slegg/ The SEM Postin SEO Google- 14 readers -
  • Google Adds Audience Reviews to Movie & TV Show Knowledge Panels

    Google Adds Audience Reviews to Movie & TV Show Knowledge Panels October 6, 2017 at 9:17 am PST By Jennifer Slegg Leave a Comment Google has made another new addition to the knowledge panels displayed for television shows and movies – user submitted reviews. These reviews, which are called “Audience Reviews” are showing up for a variety of searches that show a knowledge ...

    Jennifer Slegg/ The SEM Postin SEO Google- 11 readers -