jennifer taylor

  • How To Get More Mileage Out Of Your Content

    Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it. Marketers have to keep up with the content-hungry beast, and this means they have to be efficient with the time and resources at their disposal.

    Visual.lyin Content- 6 readers -
  • A Guide to Finding Your Brand Voice

    How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.

    Visual.lyin Content- 7 readers -
  • How To Build Landing Pages That Convert

    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy.

    Visual.lyin Content- 8 readers -
  • Cut Through The Clutter (and earn more shares)

    Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Audiences are overwhelmed by content on a daily basis.

    Visual.lyin Social Content- 8 readers -
  • The New and Improved ScribbleLive Guide to Sports Marketing

    We’re right in the midst of a very important time of year for sports fans and marketers. Football season in Europe is coming to an end with the marquee match, the Champions League Final is scheduled for May 28, and the UEFA Euro 2016 kicks off in France on June 10. Meanwhile, on the other side of the pond, North American fans are tuning in to watch the NHL and NBA playoffs. 10 readers -
  • 7 Commandments For A Good Content Experience

    It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement.

    Visual.lyin Content- 5 readers -