Jennifer Van Iderstyne

  • Why Keywords Can Still Drive Architecture and Content

    Keywords and keyword targeting are two of the most basic and longest-running elements of SEO. You might remember that there was even a time when SEO meant just having the right phrases built into your meta keywords to rank (ah, memories). Of course, there was also a time when humans clubbed squirrels and cooked them over newly-discovered open flames. Things change.

    Jennifer Van Iderstyne/ Search Engine Watchin Content- 18 readers -
  • Simple SEO Mistakes That Can Cause Damage

    For the average website owner, getting into trouble with Google's organic search algorithm can happen accidentally. Between optimization, architecture, getting links and structuring data, it's easy to make a misstep or three. Simple mistakes can unwittingly put sites at risk for ranking loss, manual penalties, and algorithmic filters.

    Jennifer Van Iderstyne/ Search Engine Watchin SEO- 33 readers -
  • Does the Page Match the Search?

    Google doesn’t always get it right. But most search professionals already know that. Most of us have witnessed numerous instances of questionable ranking results, the implausible success of dubious competitor tactics, and at some point asked ourselves question "Why on Earth would Google rank THAT page for THAT phrase?" There are plenty of reasons that one page may show up in ...

  • 3 Messages Your Rankings Are Sending

    Tracking keyword rankings in Google can be one of the most fun and frustrating parts of SEO. When we see movement for those phrases that are the "Big money, big money, no whammies, no whammies, stop" keywords, it’s a good day. But when day after day those words still linger off the first page, it can make you want to chuck it all and go back to an analog world.

    Jennifer Van Iderstyne/ Search Engine Watchin SEO Google- 6 readers -
  • Learning to Carry Your SEO Baggage

    Everybody’s got baggage. Everyone has things they carry with them from their past. The things we’ve done, for better or worse are what make us who we are now. Our websites are no different. There’s a quote from Steel Magnolias that I love where Truvy says, "If you can achieve puberty, you can achieve a past.

    Jennifer Van Iderstyne/ Search Engine Watchin SEO- 6 readers -
  • Learning to Carry Your SEO Baggage

    Everybody’s got baggage. Everyone has things they carry with them from their past. The things we’ve done, for better or worse are what make us who we are now. Our websites are no different. There’s a quote from Steel Magnolias that I love where Truvy says, "If you can achieve puberty, you can achieve a past.

    Jennifer Van Iderstyne/ Search Engine Watchin SEO- 1 readers -
  • Chasing Google Changes to Authors and HTTPS

    With Google always testing new ways to order and display their results, SEOs and Web business owners often find ourselves waiting for the next big thing, wondering how we can leverage it to get ahead of our competitors. We've seen a number of initiatives come and go or at least evolve, from schema and rich snippets to Google Authorship and now the latest push for secure protocol.

    Jennifer Van Iderstyne/ Search Engine Watchin SEO Google- 3 readers -