(jenniffer duitama)

  • 4 User Experience (UX) Concepts Every CEO Should Know

    User experience design, also known as UX design, is one of the hottest topics in inbound marketing. According to Wikipedia, UX design "is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product." For purposes of this discussion, the "product" is an inbound marketing website.

    The Inbound Growth Blog- 21 readers -
  • A 4-Step Process To Build A Lead Generation Website

    Is your website a revenue-producing asset or a digital brochure? If your website isn’t generating leads, your sales process isn’t synched with the modern buying process. According to the Corporate Executive Board, the average B2B buyer completes 57% of their sales process before they ever talk with a salesperson. They research buying options with Google searches and social media referrals.

    The Inbound Growth Blog- 16 readers -