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User experience design, also known as UX design, is one of the hottest topics in inbound marketing. According to Wikipedia, UX design "is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product." For purposes of this discussion, the "product" is an inbound marketing website.
Is your website a revenue-producing asset or a digital brochure? If your website isn’t generating leads, your sales process isn’t synched with the modern buying process. According to the Corporate Executive Board, the average B2B buyer completes 57% of their sales process before they ever talk with a salesperson. They research buying options with Google searches and social media referrals.