Jenny Halasz

  • Decoding GoogleSpeak

    “But Google said…” It’s a phrase that makes even the most seasoned SEOs sit up and pay attention. Google gave us some secret insight into how the search engine works? How the algorithm processes information? Ooh, I want to be the first to shout it from the rooftops! Let me call my editor — can we get this out today? The temptation to take the crumbs of information that Goog ...

    Jenny Halasz/ Search Engine Landin SEO- 27 readers -
  • Ask The SEOs At #SMX Advanced

    This popular annual panel at SMX Advanced was headed by Greg Boser, Todd Friesen, Carolyn Shelby and Cindy Krum, and moderated by Danny Sullivan. Boser and Friesen are former black-hats turned white, and top SEO consultants with over 30 years combined experience. Friesen now heads the search team at SalesForce and provided a great big-brand perspective.

    Jenny Halasz/ Search Engine Landin Paid Search SEO- 28 readers -
  • An Open Letter To The New SEO Generation

    SEO is almost 20 years old. Can you believe it? There's some argument about when the practice started, as well as when the term itself was coined, including a failed patent attempt from 2007; but most industry old-timers put the birth of SEO at around 1995. So, after almost 20 years, what do we have to show for it? SEO has matured in some aspects; it's now a line item on the ...

    Jenny Halasz/ Search Engine Landin SEO- 25 readers -
  • A Marketer’s Guide To Using Regular Expressions In SEO

    Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they're incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer: I'm not a coder, a developer or a network admin.

    Jenny Halasz/ Search Engine Landin SEO- 32 readers -
  • The Marketer Identity Crisis. Where Are The SEOs?

    Online marketing is dazed and confused. Not in the "dry herbs" style, but in the deer-in-the-headlights style. Or maybe both... to each his own. To begin with, I must state that I am an old curmudgeon by online marketing standards, having been in the field for over 14 years. I identify myself as an SEO (Search Engine Optimization) Expert, and as a search marketer.

    Jenny Halasz/ Search Engine Landin SEO- 22 readers -