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We’ve all seen it. Nonprofit organizations believe that they can’t (or shouldn’t) be expected keep up with the updates of the technological world leaving their websites looking like something from the mid-90s when dial-up was all the rage. However, in this day and age of online interactions, an effective charitable organization needs to be capable of functioning in the places w ...
Nonprofit organizations often find themselves in the continuous cycle of attracting new donors in order to keep their services not only running, but growing. The marketing funnel for finding and retaining donors works similarly to the buyer’s journey. The same journey you would take when looking to purchase a new car, for example.
One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavors without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with potential volunteers and turning them into dedicated assets? Here are four ways i ...
Because some non-profits run on shoestring budgets, marketing often takes a back seat to other issues that are seemingly more pressing. Some organizations believe they can’t afford to spend any money on technology, while others think that marketing budgets should be spent on direct mail because it has worked in the past. Unfortunately, past performance doesn't always predict future results.
While the goal will always be to have a positive online presence, we don’t have the ability to completely control exactly what is said about our organizations online. The rapid expansion of social media brings with it all kinds of opportunities to connect with potential customers and increase our clientele.
While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality.
Although all of the content published on web articles and blog posts should be engaging, the most often overlooked first step in getting readers interested is by using headlines. Approximately 80% of readers will take a glance at your headlines, but only 20% of them will actually click on the article to read the rest.
Growth driven design (GDD) can keep your website fresh, relevant and optimized – as long as it’s working. And the only way to know if the continuous website changes at the core of GDD are performing at optimum levels is through regular reports. Routine GDD reporting is par for the course to ultimate success, particularly when you regularly review these six key metrics.
Ah, another successful INBOUND has come to an end. While I had the weekend to reflect on the keynotes, spotlights and deep dive sessions I attended, nothing makes me more anxious to be back in front of my laptop then sharing with my clients the new HubSpot products and services that were announced by Brian Halligan and Dharmesh Shah.
Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to ask for a budget to hire an inbound marketing agency or allow for internal res ...
The online shopping sphere is increasingly becoming more competitive. Customers are consistently returning to the web to research and purchase products they otherwise would have left their home for. While this opens up opportunities for small online retailers that may not have the financial backing to run a brick-and-mortar store, they are also competing against big name brands ...
For some small to midsize businesses, marketing tends to get pushed to the back-burner, letting it run on autopilot with minimal time to sit and focus on marketing plans and strategies. Don’t worry, you’re not alone. That’s why we recommend companies of all sizes let the New Year bring in new marketing discussions surrounding budgets, goals and projects.