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With the ability to reach millions of people across the entire world, social media can be an extremely valuable tool for nonprofits to inspire the public to help their causes. This only applies, of course, if you’re putting out the right content, using the right channels, targeting the right people, and otherwise doing it right.
Many nonprofit organizations find themselves sorely lacking in the area of marketing, simply because they are pulled in so many other directions. Sometimes it is difficult to find the best talent, other times there’s no budget for an in-house staff person, and sometimes it simply gets pushed to the side because of more pressing issues.
As your nonprofit inbound marketing plan seeks to meet goals of raising awareness, generating donations, creating advocates, and recruiting volunteers, regular website data analysis could help you to increase your site’s effectiveness and accomplish your goals. Some of the critical data you should be evaluating includes: Traffic Sources The amount of traffic your website recei ...
Your donation page acts as the bread and butter of your nonprofit organization. Getting a firm grip on what works (and what doesn’t) will be vital part of your marketing success. A/B testing on your donation page offers insider information to reduce bounce rates and increase donor conversions. The concept of A/B testing might feel a bit intimidating at first.
We’ve all seen it. Nonprofit organizations believe that they can’t (or shouldn’t) be expected keep up with the updates of the technological world leaving their websites looking like something from the mid-90s when dial-up was all the rage. However, in this day and age of online interactions, an effective charitable organization needs to be capable of functioning in the places w ...
Nonprofit organizations often find themselves in the continuous cycle of attracting new donors in order to keep their services not only running, but growing. The marketing funnel for finding and retaining donors works similarly to the buyer’s journey. The same journey you would take when looking to purchase a new car, for example.
One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavors without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with potential volunteers and turning them into dedicated assets? Here are four ways i ...
Because some non-profits run on shoestring budgets, marketing often takes a back seat to other issues that are seemingly more pressing. Some organizations believe they can’t afford to spend any money on technology, while others think that marketing budgets should be spent on direct mail because it has worked in the past. Unfortunately, past performance doesn't always predict future results.
While the goal will always be to have a positive online presence, we don’t have the ability to completely control exactly what is said about our organizations online. The rapid expansion of social media brings with it all kinds of opportunities to connect with potential customers and increase our clientele.
While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality.
Although all of the content published on web articles and blog posts should be engaging, the most often overlooked first step in getting readers interested is by using headlines. Approximately 80% of readers will take a glance at your headlines, but only 20% of them will actually click on the article to read the rest.
Growth driven design (GDD) can keep your website fresh, relevant and optimized – as long as it’s working. And the only way to know if the continuous website changes at the core of GDD are performing at optimum levels is through regular reports. Routine GDD reporting is par for the course to ultimate success, particularly when you regularly review these six key metrics.