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The holidays are officially here. For me, the holidays have always meant lighting a menorah, eating my bodyweight in my Nana’s latkes (potato pancakes), and eight crazy nights of gift-giving. It’s also a chance to visit some of my favorite local businesses and celebrate the season by “shopping small.
For many small businesses, the holiday season really is the “most wonderful time of the year.” If things go well, the next few months can bring new customers, increased sales, and plenty of valuable opportunities to help you do more business. With so much going on, the last thing you want is to have your marketing responsibilities slow you down.
Admittedly, LinkedIn might not be the most fun of all the social platforms out there. It is, however, one of the most useful. I learned to love LinkedIn while I was working at a startup and put in charge of researching leads before sending them to our sales team. Since then, I made it my mission to attain that coveted 500+ connections status, and to learn all there is to kno ...