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  • The role of the 'Chief Marketing Technologist'

    Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and social technologies. ‘As a marketer,’ he says, ‘if you don't understand those technologies well and how they're being used by relevant audiences, it's going to make it incredibly tough for you to do your job well.’ And he’s right.

    Econsultancy- 10 readers -