Jeremy Smith

  • Your best users: Where they are and how to find them

    How well do you think you know the users who come to your website? Can you tell me about your best customer’s buying habits? Or maybe how long your average customer goes between purchases? Or which customer channel converts more than any other channel? Most marketers will unwaveringly claim to know a wealth of information about their customers.

    Jeremy Smith/ Marketing Landin How To's- 10 readers -
  • How to build an in-house marketing team for conversion optimization

    As a conversion optimization consultant, my purpose is to help in-house marketers understand and apply the principles of conversion optimization to their professional endeavors. Today’s in-house marketer has a huge job in the digital world. To quote my favorite conversion optimization expert, “[D]igital marketing today has an ocean’s breadth, so it’s impossible for a single ...

    Jeremy Smith/ Marketing Landin How To's- 19 readers -