jeremy taylor

  • How can small businesses get started with marketing automation?

    While the use of marketing automation is increasing in terms of the number of businesses using automation and the level to which those businesses are using it, what we do know if that adoption is faster among larger businesses. A recent Raab Report found that 60 percent of those with revenues exceeding $500 million have already implemented marketing automation, but just 3 perc ...

    Constant Contactin EMail How To's- 10 readers -
  • How can small businesses get started with mobile marketing?

    In this expert interview, we ask mobile marketing specialist, Franco Beschizza, how businesses can get started with mobile marketing. There are lots of examples of big brands doing big things with mobile marketing, but what about small businesses and agencies? Is the opportunity there? Absolutely. As consumers move towards a more mobile ecosphere, and new low-cost cloud-based m ...

    Constant Contactin Mobile How To's- 9 readers -
  • 5 ways to use Twitter’s Direct Messages as a small business

    You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly. Great social marketing is about feeding the conversation around your business.

    Constant Contactin Social Twitter- 8 readers -
  • How small businesses can benefit from marketing automation

    Does marketing automation work? It’s a question plenty of small businesses are asking as they look to get more bang for their buck from their marketing campaigns. So we set about finding out. Our research is neatly displayed in the infographic below. As you will see, the case for marketing automation is pretty darn compelling.

    Constant Contactin How To's- 17 readers -
  • 4 ways your small business can leap to success in 2016

    Some of the best marketing ideas come from being in the moment. Capturing the zeitgeist. Having your finger gaffa-taped to The Pulse — whatever that is. With 2016’s Leap Day whirring towards us, here are some ideas to get you thinking about how you can pay homage to Leap Year while engaging your target audience with novel promotional ideas.

    Constant Contactin EMail- 16 readers -
  • 6 ideas to spruce up your email marketing for Valentine’s Day

    Love it or loathe it, Valentine’s Day is coming. You can almost smell the Chanel. That means it’s time for your small business to think of ways to piggyback on the occasion. You already have a direct route into your target audience’s world — the email inbox. Your mission is to figure out how you can help your subscribers create a suitably earth-shattering Valentine’s Day for ...

    Constant Contactin EMail- 15 readers -
  • 5 ways to use personalisation in your email marketing

    Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read? The stats fuel the case for personalisation.

    Constant Contactin EMail- 17 readers -
  • How to measure the effectiveness of content

    Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. During our ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar we conducted a poll, asking which digital marketing activity our viewers (agencies and consultants) found the hardest to measure.

    Constant Contactin Social SEO EMail Content How To's- 8 readers -
  • 4 digital marketing trends to embrace in 2016

    You don’t have a crystal ball. That makes it a bit tricky to outmuscle your competitors by predicting the next big digital marketing trends. But don’t worry. It doesn’t have to be all guesswork. There are a few things that look nailed on to shake up digital marketing for small businesses in 2016. Here’s your rundown: Search: optimise for small screens 2015 saw Google finally ...

    Constant Contactin EMail Google- 16 readers -
  • Which metrics are essential for digital marketing measurement?

    Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics matter (and matter most to your clients).

    Constant Contactin Social EMail- 11 readers -
  • New year, better email: 6 tips for email marketing in 2016

    Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. We can’t help you learn Spanish, call your mum more or finally join the gym. But if you want to make 2016 the year you level-up your email marketing, here are six savvy tips for small businesses.

    Constant Contactin EMail- 14 readers -
  • 5 last-minute email campaign ideas for Christmas

    Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. It’s coming. It’s so close you can smell the Christmas turkey. But there’s still time to squeeze a little extra from your email marketing and boost engagement with your subscribers.

    Constant Contactin EMail- 13 readers -
  • 10 Christmas email marketing tips for your small business

    If Christmas is magic, the build-up is manic. You could definitely be forgiven if you currently feel like you are spread as thinly as bread sauce on Boxing Day. But that doesn’t mean your marketing has to suffer. Here are ten, easy-to-integrate tips that will keep your email campaigns sparkling this festive season. 1.

    Constant Contactin EMail- 14 readers -
  • How to create a digital marketing measurement strategy

    During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are you working with? And do you you have the capacity and ability to examine in detail? With th ...

    Constant Contactin Paid Search EMail How To's- 7 readers -
  • What is the cloud and why does it matter for small businesses?

    These days it’s almost impossible to complete the working week without some reference to ‘the cloud’. It’s the undisputed buzzword of the moment. But what is the cloud? How does it work? And what does it mean for your business? Here’s a quick introduction. The cloud in two paragraphs.. The cloud is actually a metaphor for the internet.

    Constant Contactin Social- 8 readers -