jess armstrong

  • Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

    Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more discrepancies in performance metrics relied on by digital marketers and advertisers. Cue eyeroll… The most glaring of these miscalculations is how organic reach has been overrepresented in the Page Insights dashboard.

    WordStreamin Social- 11 readers -
  • Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

    Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more discrepancies in performance metrics relied on by digital marketers and advertisers. Queue eyeroll… The most glaring of these miscalculations is how organic reach has been overrepresented in the Page Insights dashboard.

    WordStreamin Social- 8 readers -
  • Spoiler Alert: A Review of AdWords’ New Reports Tab

    Since early last year Google has been slowly rolling out a new reporting tool to a select few accounts in preparation for its full scale release, and I just so happened to stumble on an account that has it. After playing around with it for the last few days, I have some thoughts I’m ready to let you in on. Pros Right off the bat, I found this feature to be very intuitive.

    WordStream- 5 readers -