jess armstrong

  • Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

    Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more discrepancies in performance metrics relied on by digital marketers and advertisers. Cue eyeroll… The most glaring of these miscalculations is how organic reach has been overrepresented in the Page Insights dashboard.

    WordStreamin Social- 16 readers -
  • Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

    Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more discrepancies in performance metrics relied on by digital marketers and advertisers. Queue eyeroll… The most glaring of these miscalculations is how organic reach has been overrepresented in the Page Insights dashboard.

    WordStreamin Social- 18 readers -