jess camp

  • PR Strategy: Why You Need It And How To Build A Strong One

    In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two channels to work more closely together.

    ROI Factor Blogin How To's- 26 readers -
  • Traditional PR vs. Digital PR: How to Promote Your Brand

    Not all media relations are created equal. In today’s digital world, businesses need to be agile and adaptive to an ever-changing media landscape to make sure their brand’s message is heard. What once worked in a traditional, print-heavy world can be hard to translate into a digital mindset. Conversely, what works in digital likely won’t always translate seamlessly into print.

    ROI Factor Blog- 24 readers -