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In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two channels to work more closely together.
Not all media relations are created equal. In today’s digital world, businesses need to be agile and adaptive to an ever-changing media landscape to make sure their brand’s message is heard. What once worked in a traditional, print-heavy world can be hard to translate into a digital mindset. Conversely, what works in digital likely won’t always translate seamlessly into print.