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Not all media relations are created equal. In today’s digital world, businesses need to be agile and adaptive to an ever-changing media landscape to make sure their brand’s message is heard. What once worked in a traditional, print-heavy world can be hard to translate into a digital mindset. Conversely, what works in digital likely won’t always translate seamlessly into print.
You’ve just launched a new page on your website – great! Whether a revamped “About Us” page, a new services page, or even a fresh blog post, your next step should be focused around building your brand credibility and influence, ultimately resulting in high-quality, relevant links back to the new pages.
To build a successful company and foster positive business growth, public relations efforts related specifically to link building are crucial. In order to appear at higher positions in Google searches, your website needs to become authoritative in the eyes of Google, and one of the main contributors to that comes from the amount of credible and well-respected websites that link to your website.