jess camp

  • PR Strategy: Why You Need It And How To Build A Strong One

    In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two channels to work more closely together.

    ROI Factor Blogin How To's- 23 readers -
  • Traditional PR vs. Digital PR: How to Promote Your Brand

    Not all media relations are created equal. In today’s digital world, businesses need to be agile and adaptive to an ever-changing media landscape to make sure their brand’s message is heard. What once worked in a traditional, print-heavy world can be hard to translate into a digital mindset. Conversely, what works in digital likely won’t always translate seamlessly into print.

    ROI Factor Blog- 22 readers -
  • Increase Web Traffic To A New Page with Digital PR Tactics

    You’ve just launched a new page on your website – great! Whether a revamped “About Us” page, a new services page, or even a fresh blog post, your next step should be focused around building your brand credibility and influence, ultimately resulting in high-quality, relevant links back to the new pages.

    ROI Factor Blog- 20 readers -
  • PR Tips for Enhancing Your SEO Strategy and Building Links

    To build a successful company and foster positive business growth, public relations efforts related specifically to link building are crucial. In order to appear at higher positions in Google searches, your website needs to become authoritative in the eyes of Google, and one of the main contributors to that comes from the amount of credible and well-respected websites that link to your website.

    ROI Factor Blogin SEO- 12 readers -