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What does “no hashtag left behind” mean? It means they respond to every post across social media platforms. They know their audience doesn’t like being marketed to, so instead they focus on telling stories, sharing quality photos and videos, and interacting on a conversational level. To do that, they use Facebook and YouTube for videos, Instagram for photos, and Snapchat for g ...
Research to Resonate Tom Webster is a man of many talents. He is a music maven and saucier. He co-authored The Mobile Commerce Revolution with Tim Hayden, a book not about mobile technology, but about mobile behavior. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research.
Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. From a cross-vertical customer-focused perspective, the opportunity to work in that capacity for a multibillion-dollar company with tens of thousands of products in every vertical there is was hugely attractive.
Viveka’s one tip for being a social pro is to “keep your personality in your interaction, whether it be on LinkedIn, Twitter, Facebook, Pinterest, Instagram, whatever. Be human. Be recognizable. Allow your voice, your face, your interactions to be recognizable just by the way you say hello.” Whether it’s your personal or company bra ...
Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the Amazon #1 Best Selling Book, Welcome to the Funnel. In Welcome to the Funnel, and in life, Jason advocates for content marketing teams to be put together like rock bands, specifically KISS… 1.
Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.
Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.
Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own.
We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year. These 14 popular posts neatly encapsulate what businesses need to do to improve their digital marketing, in 2015 and beyond.
Hand in hand with the need for analytical minds comes the increased need for the generalist mind. Marketers need to be able not only to see what each individual digital marketing channel can do, but also to knit the pieces together into a cohesive whole in support of marketing goals. If you’re a Social Pro who possesses these abilities, you will be in high demand in 2015 and beyond.
The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, ...
Instead, to give your customers the best experience possible, unsilo your company. Make sure that your social media team is empowered to answer customer service questions, and make sure that your customer service team knows how to answer questions on social media! S ...
The managing editor role has existed since traditional media emerged, however today’s digital editor has evolved into much more than a piece of paper and a red pen. A constant flurry of pitches and eager authors combined with the actual reviewing, editing, formatting, and publishing content makes for a very complex position.
Social is not as different from other channels as it might seem, Dan says. You can’t be great at social media marketing without a strong foundation in marketing. His advice is to get the basics down first before playing with all the new technologies. The technology changes, but the fundamental principles don’t. Undoubtedly the standards for excellence in social cus ...