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Published 33 mins ago 34 For decades, “day parting” has been a standard practice for those who buy and sell television advertising. It is the process of buying and selling ads for specific times of day based purely on the time slots Nielsen says will resonate the most a particular audience demographic. Want to reach seniors? Try daytime TV.
Content Marketing, Content Promotion, Earned Media, Owned Media, Relationship Building, Shared Media We hear a lot about the “on-demand economy,” “sharing economy” and the “collaborative economy” – how companies like Uber and AirBnB are disrupting their industries by eliminating the middleman and matching up buyers and sellers.