jesse redniss

  • The Advent of Audience Parting (Because Day Parting Is So 1996)

    Published 33 mins ago 34 For decades, “day parting” has been a standard practice for those who buy and sell television advertising. It is the process of buying and selling ads for specific times of day based purely on the time slots Nielsen says will resonate the most a particular audience demographic. Want to reach seniors? Try daytime TV.

    Relevance- 10 readers -