jessica black

  • How Betabrand Uses Dead Fish and Emails From the Future to Sell Clothes

    A few weeks ago I got an email from the future: The future turned out to be Aaron Magness, CMO of Betabrand, the inventive clothing and crowdfunding company known for completely out-of-the-box marketing campaigns. Whether buying the centerfold of Cat Fancy magazine or getting 430,000 YouTube views on a video of someone slapping a dead fish against disco leggings—seriously—Bet ...

    The Content Strategistin EMail How To's- 14 readers -