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Near the top of the homepage on Wells Fargo’s website, there’s a box that reads: “Working hard to earn your trust.” That trust has been put to the test over the last year, after news broke that thousands of employees had opened millions of unauthorized account, forcing customers to pay illegitimate fees.
A few weeks ago I got an email from the future: The future turned out to be Aaron Magness, CMO of Betabrand, the inventive clothing and crowdfunding company known for completely out-of-the-box marketing campaigns. Whether buying the centerfold of Cat Fancy magazine or getting 430,000 YouTube views on a video of someone slapping a dead fish against disco leggings—seriously—Bet ...
Here at the Content Strategist, we know it is our responsibility—nay, our duty—to call out brands that disingenuously use good causes to sell stuff. But we also want to celebrate the brands that actually know how to align themselves with a cause in a way that’s transparent and makes sense. Enter: Kate Spade.
Back in 1999, email was fun. You sent dancing Irish leprechauns to your niece on Saint Patrick’s Day and forwarded Y2K emails to the other members of your grunge band. But since I became a professional millennial marketer—Mom, it’s a real job—I’m finding that there’s more to email than chain letters and e-vites.