jessica davies

  • Amazon’s new header-bidding play could speed pages

    Amazon is reportedly launching a cloud-based header-bidding solution, aimed at competing with Google. Details of the product are sparse, but the theory is that it would be Amazon’s first wrapper tag, which can be embedded on publishers pages. Newspaper publishers including MailOnline and Trinity Mirror have been using Amazon’s header-bidding technology for the last two years.

    Digiday- 6 readers -
  • CNN’s Great Big Story eyes Scandinavia as it expands across Europe

    It turns out American and Scandinavian audiences have a lot in common when it comes to video tastes. At least, that’s the case with Great Big Story’s videos, and is why the year-old social video network and independent CNN subsidiary, is now pushing hard into Europe — specifically the Nordics and Britain. Next year, Great Big Story will have its first physical presence outside of the U.S.

    Digiday- 9 readers -
  • BBC eyes vertical ads to boost mobile monetization

    The BBC became the latest publisher to introduce vertical video to its news apps this week, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without its own challenges.

    Digidayin Mobile- 11 readers -
  • Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

    Condé Nast Britain has been in the native advertising business for years, but it has only had a dedicated team producing, distributing and selling it for the last six months. In that time, native advertising revenue has taken a considerable jump across its portfolio, which includes Wired, GQ and Vogue. This year, native accounted for half of its digital ad revenue, up from 25 percent in 2015.

    Digidayin Display- 13 readers -
  • How Le Monde is taking on fake news

    Fake news has become an online pestilence, and Le Monde wants to bust it wide open. That’s why the French newspaper’s 13-person fact-checking unit Les Décodeurs has been quietly developing a way to automate how to root out false news, at scale. Samuel Laurent, who heads up the Le Décodeurs division, is no stranger to false news, having already debunked several major hoaxes sur ...

    Digiday- 10 readers -
  • Confessions of a national newspaper exec: ‘Publishers haven’t got their shit together’

    Lamenting the dominant share Facebook and Google have in the digital advertising market has become a common motif in media owner circles. But some feel publishers need to get better at standing their ground. In this latest instalment of our Confessions series, in which we grant anonymity in exchange for candor, we spoke to a publishing executive at national newspaper, who is f ...

    Digiday- 17 readers -
  • Facebook’s metrics blunder causes publishers to fret, too

    Facebook’s metrics blunder isn’t likely to spark a mass exodus from media owners publishing content on the platform, but it has triggered some major side effects. One of those is loss of confidence in a platform where publishers have devoted a lot of resources. Mark Frankel, head of social media at BBC News, said the metrics blunder will likely cause some changes in how they c ...

    Digiday- 9 readers -
  • A day in the life of the Guardian’s virtual reality chief editor

    The Guardian’s newly established virtual reality team has been in the sewer. Literally. The team has just launched its second VR project, called “Underworld,” in which viewers are invited to explore the subterranean labyrinth of London’s Victorian sewers — without actually having to get down in the muck. “Underworld,” which launched on Nov.

    Digiday -
  • Inside 5 publishers’ efforts to monetize virtual reality

    A flurry of PR announcements over the last week shows publishers are still experimenting in earnest with virtual reality. Some of the new projects, from the BBC and the Guardian, make use of Google’s latest VR platform, DayDream. And more are coming down the pike from the Financial Times and CNN International. Monetizing VR, though, is still tough.

    Digiday- 9 readers -
  • How The New York Times tailors push notifications for international markets

    Whenever The New York Times breaks a big story, within 24 hours, 60 percent of all global traffic to that story typically comes via push notifications, particularly if it breaks over a weekend. That’s not due to the magnitude of the news alone but a carefully crafted push-alerts strategy executed by a dedicated 11-person team in the U.S.

    Digidayin How To's- 10 readers -
  • Ad tech vendors: Publishers fail to do their programmatic homework

    While ad tech innovation has opened doors for media owners wanting to capitalize on the rise of programmatic ad trading, publishers have often felt mystified. But for ad tech vendors, that’s due to a simple factor: Publishers failed to do their homework from the start, whether it’s ceding too much control of inventory to SSPs or simply not vetting the ad tech vendors they’re ge ...

    Digiday- 19 readers -
  • Turner on international hiring spree to staff new digital division

    Aksel der Wal will start his new role as chief of the division in January. Turner Broadcasting is scouring Europe and beyond for people to staff its new international digital division which will officially launch on January 1. The Time Warner division, parent of CNN and Cartoon Network, is making London the base of its new “Digital Ventures and Innovation” unit.

    Digiday- 11 readers -
  • The Telegraph is tightening its paywall

    The Telegraph has tightened its paywall strategy this week, after three years of running metered access to its website. The national newspaper wants to win more paying subscribers, and has rolled out Telegraph Premium, a subscription service for between £2 ($2.50) and £6 ($7.50) a week. About 20 percent of Telegraph content will be available only to Premium subscribers; the rem ...

    Digiday- 15 readers -
  • ‘Local face, global soul’: How BuzzFeed goes worldwide

    Building a global media business isn’t as simple as just translating popular articles into different languages. It’s about grasping where, how and why stories resonate, and on which platforms. That’s why BuzzFeed has programmed its Slack, the internal messaging platform, to automatically trigger alerts to its editors once one of its regional stories or videos goes viral.

    Digidayin Social How To's- 13 readers -
  • How publishers are making money from Facebook Live

    Publishers are getting creative about how to make money from Facebook Live. Facebook officially opened its doors to branded content this April, letting media owners publish advertorials, either co-created with brands or sponsored by them, to their verified Facebook pages. There’s also the option to run short ad breaks within Facebook Live videos, though this is just running wi ...

    Digiday- 17 readers -
  • ‘It’s rocket science’: How Spil Games uses header bidding globally

    Dutch publishers aren’t yet big users of header bidding — the technique that lets advertisers bid simultaneously on a media owner’s inventory. But there are some, like games publisher Spil Games, which has tackled the new tech head-on across its 31 casual gaming sites. And the last six months have been a real baptism by fire for the company.

    Digidayin How To's- 10 readers -
  • Digiday’s Publishing summit: What’s on the mind of European publishing execs

    It’s not often you get to shake out what publishers’ biggest concerns are across the entire range of European markets, all at once. When 250 execs from leading publishers from across Europe convened on the French riviera this week for the Digiday Publishing Summit, we asked them to literally map out how much space different challenges were occupying their minds.

    Digiday- 12 readers -
  • What Future Publishing has learned from using header bidding

    Magazine group Future, home to titles GamesRadar and TechRadar, is ramping up its header-bidding strategy, having experimented with the tech for the last two years. The publisher, which owns 50 specialist titles across photography, film and gaming, has been investigating the technology, which lets multiple ad tech companies compete for the publisher’s inventory simultaneously, ...

    Digiday- 15 readers -
  • BuzzFeed’s shift to video extends to UK

    BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video. The goal: to bring all video production made on behalf of U.K. advertisers in-house. Previously, the set-up has involved a lot of the video production and editing handled i ...

    Digiday- 10 readers -