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Massive change is afoot at Condé Nast Britain’s fashion title Glamour. Next year, Glamour will shift to a nearly digital-only strategy, publishing just two print magazines annually. Glamour’s editorial and commercial teams are merging under a new leader, Deborah Joseph, who joined the title in the new role of chief content officer last week.
Shortlist Media, which publishes weekly, free city magazines Stylist and ShortList, has gone cold on the idea of moving to first-price auctions after talking at length to the buy side of the market. The publisher planned to introduce first-price auction capabilities to its ad tech stack, which it started rebuilding about four months ago.
If you can’t beat Google and Facebook, you might as well ally with others. This week, Channel 4 became the first U.K. broadcaster to join a pan-European broadcaster programmatic video alliance that Germany’s ProSiebenSat.1, France’s TF1 and Italy’s Mediaset set up earlier this year. Channel 4, home to popular U.K.
The scramble to get businesses ready for the enforcement of the General Data Protection Regulation in May has led to a whirlwind of internal committees and strategy meetings. Legal teams are being wheeled out to explain the finer nuts and bolts of the new law, while publishing execs crane their necks to see what peers are doing. But developing concrete plans of action is tough.
Marketers’ newfound skepticism of programmatic media buying is starting to turn in publishers’ favor. Whether burned by ad misplacement or fraud, wanting more control over their digital media-buying operations or fearing the General Data Protection Regulation will trip them up, advertisers are increasing the conversations they have directly with publishers about programmatic media.
The Guardian is now making more money from paid memberships than advertising revenue. Since February, it has grown paying members from 200,000 to 500,000, while one-off contributions have gone from 100,000 to 300,000 during the same time period. Half of those 300,000 contributions come from the U.S. and equate to £7 million ($9 million), according to the publisher.
It’s no secret that the looming deadline for compliance with the European Union’s General Data Protection Regulation has triggered hand-wringing throughout the media and marketing industries. Add to that the tougher rules the EU is proposing to curb ad tracking in the new ePrivacy law, and it’s understandable why European publishers’ nerves are more frayed than usual.
The European Union’s new ePrivacy regulation is becoming a nightmare for the digital media and advertising industries. It’s easy to confuse the ePrivacy regulation with the General Data Protection Regulation, a broader law addressing consumer data privacy that has dominated the market’s attention lately.
Cracks are appearing in the Coalition for Better Ads as German members have started demanding more of a voice in the discussions. The coalition was established last year to combat the use of disruptive and annoying ads on publisher sites that have been blamed for the rise of ad-blocking. Members include Google, Procter & Gamble, GroupM, Axel Springer, U.S.
The Guardian is in talks with European media owners Axel Springer and Schibsted over how to throttle ad fraud and other opaque practices occurring in the programmatic advertising supply chain. Speaking at Digiday’s Publishing Summit Europe in Berlin this week, Danny Spears, programmatic director at the Guardian, appealed to publishers to challenge the status quo in which buyer ...
Bonnier News, publisher of national Swedish daily newspaper Expressen, is experimenting with how to more closely link its content studio with its newsrooms without compromising editorial independence. The media group, one of the two most dominant media groups in Sweden along with Schibsted, operates in 15 countries, including the U.S. and U.K., and owns five major newspapers in Sweden.
The British government made waves in the last week when it said it’s considering changing the legal status of Google and Facebook, driven by concerns over the spread of extremist material and the rise of fake news on their platforms. Outgoing chairwoman of U.K. media regulator Ofcom Patricia Hodgson told MPs at a hearing of the digital, culture, media and sport committee last ...
For U.S. publishers expanding internationally, one of the biggest challenges is brand perception. Encouraging agencies across markets to spend budget with news brands that are globally respected yet not regarded as go-to environments for local or non-U.S. campaigns is a time-consuming process. But The Washington Post is in it for the long game.
When it comes to loyalty to news brands, millennials can be a fickle bunch. Free daily French newspaper 20 Minutes, which claims half its readers are between 18 and 30 years old, knows this all too well. The publisher’s editorial team has worked on sustaining and engaging young audiences for the last 18 months with a project called #Moijeune, which roughly translates to “Me, myself young.
When most of a publisher’s revenue comes from programmatic advertising, the margin for error is razor thin. That’s why digital sports publisher GiveMeSport, which relies on programmatic for 95 percent of its revenue, rebuilt its ad tech stack from scratch and shed seven vendor partners four months ago.
Despite the struggles of many publishers’ in-house branded-content studios, CNN International’s branded-content revenues continue to swell. The news broadcaster claims 60 percent of its revenue comes from deals that incorporate branded content created by its in-house studio Create, up from 54 percent last year.
The Financial Times made waves recently by saying it found FT video ad inventory on several exchanges, even though the FT didn’t sell any programmatically. Last week, the publisher went to at least four ad tech providers — Oath, SpotX, FreeWheel and BidSwitch — to demand they stop representing access to FT video ad inventory.
European Union regulators are at war with Google and Facebook over how they use data or use their market dominance. Google has taken the brunt of the crackdown so far, but attention on Facebook has intensified as concerns over propaganda and market dominance are gaining traction. Brussels The European Commission in Brussels is attacking Google on several fronts related to its core business.
Publishers increasingly offer agency services, and Quartz has gone beyond making ads to constructing a chatbot for Hewlett Packard Enterprise. Named Hugo, the chatbot was incorporated into the branded-content series “Machines with Brains,” focused on how humans, technology and artificial intelligence intersect.