jessica davies

  • The Guardian pulls out of Facebook’s Instant Articles and Apple News

    Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and removed its content from Apple News. The publisher had gone all-in on Instant Articles, running every single Guardian article via the format for the last year. It was one of first U.K.

    Digiday- 20 readers -
  • Thanks to surprise British election, The Spectator triples daily subscriber sales

    In the U.S., publishers are enjoying the Trump bump. In the U.K., the drama of the Brexit fallout likewise continues to deliver. British prime minister Theresa May has seen to that, this week catching everyone off guard with plans to hold a snap general election in June. Publishers will have good cause to rub their hands in glee.

    Digiday- 11 readers -
  • In France, Snapchat takes the lead in producing political content

    Snapchat Discover is notorious for its Kardashian content in the U.S., but in France, Snapchat Discover has become a tool for French voters seeking clarity and information on the fast-approaching national elections. Interestingly, Snapchat is taking a lead role in creating political content. The platform, which has about 8 million daily users in France, according to sources, i ...

    Digidayin Content- 10 readers -
  • How Dennis Publishing has grown commerce revenue 60 percent in a year

    Most publishers have some sort of commerce play in motion, typically involving affiliate links. Dennis Publishing’s commerce strategy is far more ambitious. The magazine publisher has been selling new and used cars via its website Buy-a-car for the last 18 months. Now, that’s starting to really pay off.

    Digidayin How To's- 13 readers -
  • Le Monde is using Snapchat Discover to teach fake-news spotting

    With France’s national elections around the corner, Le Monde is turning to Snapchat Discover for its battle against fake news. The publisher has a 13-person fact-checking team, Les Décodeurs, which focuses on hard-nosed debunking — both stories and specific websites — on its own properties, Facebook and Twitter.

    Digiday- 18 readers -
  • The current state of UK programmatic advertising in 5 charts

    Programmatic advertising may have been through the ringer in the last few months, but advertisers haven’t fallen out of love with the method of trading. Nor are they likely to, if the Interactive Advertising Bureau UK and PricewaterhouseCoopers latest annual digital spending report is anything to go by. Last year, £2.71 billion (£3.

    Digidayin Display- 16 readers -
  • Amazon is taking on Google and Facebook for ad tech dominance

    Take it from Martin Sorrell: He knows a threat when he sees it. The WPP chief famously coined the term “frenemy” for Google nearly a decade ago, later applying it to Facebook. Next up: Amazon. “Amazon’s penetration of most areas is frightening, if not terrifying to some,” Sorrell offered during WPP’s most recent earnings call.

    Digidayin Social Google- 20 readers -
  • The Times of London sees success in an editions approach to digital publishing

    The Times is enjoying a mobile windfall. Users of the British newspaper’s paid-for mobile app are up 30 percent since this time last year, and people are viewing three times as many pages per visit as they were a year ago. The average number of pageviews on the app is up 300 percent since last March, and tablet traffic hasn’t been cannibalized in the process, according to the publisher.

    Digiday- 16 readers -
  • Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’

    The speed of change in digital media has bred a magpie-like obsession with what’s new and shiny. And that’s been to the detriment of holding platforms to account, whether it be for effectiveness, measurement or ad serving. That’s the view of an advertising veteran we interviewed for the latest edition of our Confessions series, in which we grant anonymity in exchange for candor.

    Digidayin Display- 17 readers -
  • BBC launches Brexit-specific Messenger bot

    British Prime Minister Theresa May has officially filed for divorce from the European Union by invoking Article 50 this week. The BBC, aware that Brexit news will be dominating headlines for months, if not years, to come, has rolled out a Messenger chatbot dedicated exclusively to the topic. While other publishers have launched bots to focus specifically on general news update ...

    Digiday- 17 readers -
  • The Independent launches 5-person team dedicated to debunking fake news

    The Independent is launching its own team dedicated specifically to debunking fake news in its various guises. The ESI Media-owned publisher, which went digital-only a year ago when it dropped its print national newspaper, will badge all articles and videos created by the five-person team with the brand “In Fact.

    Digiday- 13 readers -
  • The Times’ subscription sales jump 200 percent since pivoting from breaking news

    British newspaper The Times has seen subscriptions sales jump 200 percent in the last year, since it pivoted from publishing on a breaking-news cycle to a digital editions-based publishing strategy a year ago. Subscriber churn is also at a record low, down 4 percentage points compared to the previous year, according to Catherine Newman, chief marketing officer at The Times and Sunday Times.

    Digiday- 25 readers -
  • How CNN accumulated 4.7 million followers on Japanese messaging app Line

    In the year that CNN International has been experimenting with Japanese messaging app Line, it has grown its followers to 4.7 million on the app. That figure has been arrived at thanks to a bunch of different experiments with Line formats like Stickers, and figuring out new ways to develop breaking-news narratives using them.

    Digidayin How To's- 16 readers -
  • Financial Times sales chief on ad fraud: ‘There is no collective will’

    Things went from from bad to worse last week in ad tech land. Google found itself in the center of a tornado, as yet more brands found their ads landing next to extremist content on YouTube. The Guardian, Channel 4 and the British government all found ads adjacent to inflammatory content — including clips of white nationalist David Duke, who praised the killing of 49 people in ...

    Digiday- 15 readers -