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A term which has been dormant in media headlines, and most likely Google searches, for a couple of years, resurfaced again this week: The European Union ePrivacy directive, also known as the EU cookie directive, is back. This has been due a revision that updates it to correlate better with its big brother, the General Data Protection Regulations.
Facebook has held meetings with media organizations in seven cities in Europe in the last two months, as part of efforts to figure out how to stunt the spread of fake news, according to Patrick Walker, director of media partnerships for the social platform, across Europe, the Middle East and Africa.
MTV U.K. has brought in a fresh wave of social video talent to focus on making content specifically for third-party platforms. The new in-house team, built over the last six months, was spurred by MTV shedding its linear News program last June, in favor of a rolling digital news service. The media owner hired 12 new people dedicated to creating content specifically for the fas ...
Google and Facebook account for roughly 70 percent of all digital-advertising spend, and competition is fierce among newspapers for the remaining 30 percent. But publishers need a new set of skills to wring the most value from their media. As such, there’s a role that’s gaining prominence at media companies: the programmatic analyst.
It’s that time again! After a solid month of festive food chomping and booze guzzling, many in media land have returned focus to their quivering livers (and stomachs) for some much-needed detox plans, and perhaps a Spirulina or three. For January at least. There are, of course, more than a few Jan detox holdouts who responded with horror when asked for their fasting or abstine ...
The Memo is a digital publisher with a twist: The tech news and analysis website offers its editorial services to brand clients looking to up the quality of their own content. The site created headlines when it launched 18 months ago because it was one of the only examples in the U.K. of a digital publisher going to market simultaneously with a content studio, called Creative Agenda.
Like many publishers, The Telegraph has seen a solid bump to its programmatic revenues since using header bidding. Now it plans to reinvest the profits by quadrupling its programmatic staff count and, in doing so, plug any gaps in expertise across areas that unified auctions like header bidding have opened up.
Back in the late noughties, Hamish Nicklin took up boxing. He was drawn to the sweet science as a fun way to keep fit, and he spent four years sparring twice a week with former Google colleagues. There was just one problem in his short-lived pugilistic adventures: He punched so hard that he hurt his hand. “I just punched badly,” he laughs.
The bad news for programmatic alliances: 2016 was not a good year as nascent efforts in the U.K. failed, for the most part, to make a dent. The worse news: 2017 shapes up to be even grimmer as marketers look for full transparency on every part of their digital ad buys and publishers turn to header bidding to alleviate their programmatic revenue woes.
It wouldn’t be a typical year in digital media without a tsunami of mergers and acquisitions. And 2016 had plenty — 331 in the first nine months alone — in ad and marketing tech, according to Results International. A quick scan of all the ad tech acquisitions of the year shows a notable trend for 2017: Video is where the action will be.
The spread of fake news online has come to light as a serious problem in the aftermath of the U.S. election. And while fact checking has been integral to quality newsrooms since, well, forever, automated fact checking hasn’t. Today, the sheer volume of sources from which information is spread makes verification a strain on newsroom resources.
Europe is in a state of high alert over the rise of fake news and sites that incite hate online. Countries like France are no strangers to the problem, with media experts saying it has been growing exponentially since the 2015 Paris terrorist attacks. But, with national elections set for Germany and France, Spain, Italy, Austria and The Netherlands, next year, the spread of fal ...
Louise Ridley is a recent arrival to the BuzzFeed U.K. team. Her role is a new one for the digital media publisher — news editor of special projects and long-form content. BuzzFeed has been working tirelessly to establish its reputation as a provider of high-quality, investigative news, alongside the fun listicles and quizzes on which it has thrived.
In a climate where publishers are increasingly competing against agencies in distributing branded content, the Guardian is launching “Hosted by the Guardian,” a new hub for advertiser-created content. Brands have complained about spending large budgets on creating beautiful content that never gets seen.
For legacy media businesses, adapting to the digital environment can be arduous. For the latest in our Confessions series, in which we grant anonymity in exchange for candor, we spoke to a digital chief at a legacy publisher about why some traditional media companies are “in denial” about the future of digital — and why he believes blaming platforms for publishers’ revenue troubles is lazy.
Header bidding has been a hot topic all year among publishers looking to squeeze more money from their programmatic inventory. But the method, which lets buyers bid on online ads simultaneously, has its drawbacks. The more demand sources that can be added to a wrapper tag, the higher the risk of page-load latencies: the stuff of nightmares for publishers, especially in a year r ...
Using header bidding to goose programmatic ad yields has become popular among publishers, with some reports estimating roughly half of media outlets have adopted the method in the U.K. and U.S. But there are some notable header-bidding holdouts. Some are still weighing whether the benefits justify the investment, given that getting header bidding up and running is quite a complex process.
News UK, owner of The Times and The Sun newspapers, has reshaped its commercial arm across both titles to mirror the four core areas in which it wants to have a competitive sales edge: programmatic, video, mobile and branded content. Changes have involved appointing its first programmatic head, Ian Hocking, who was formerly eBay’s programmatic sales chief.
Amazon is reportedly launching a cloud-based header-bidding solution, aimed at competing with Google. Details of the product are sparse, but the theory is that it would be Amazon’s first wrapper tag, which can be embedded on publishers pages. Newspaper publishers including MailOnline and Trinity Mirror have been using Amazon’s header-bidding technology for the last two years.
It turns out American and Scandinavian audiences have a lot in common when it comes to video tastes. At least, that’s the case with Great Big Story’s videos, and is why the year-old social video network and independent CNN subsidiary, is now pushing hard into Europe — specifically the Nordics and Britain. Next year, Great Big Story will have its first physical presence outside of the U.S.