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BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video. The goal: to bring all video production made on behalf of U.K. advertisers in-house. Previously, the set-up has involved a lot of the video production and editing handled i ...
Relationships between ad tech vendors and publishers are more strained than ever. Over the last five years, programmatic trading has gone from being a peripheral way for publishers to monetize display inventory, to the dominant method for many. More than 60 percent of the £3 billion ($4 billion) digital ad spend in the U.K. was traded programmatically in 2015, according to the IAB.
When you walk into Bleacher Report’s U.K. offices in London, the first thing you notice is a video studio dedicated entirely to shooting Facebook Live streams and Snapchat Discover content. Yesterday, former NFL star Osi Umenyiora was front of camera filming his weekly snaps. The topic: NFL predictions and player weightlifting techniques.
National tabloid The Sun has learned a lot since dropping its paywall last November. For starters, the News UK-owned title, has had to lean hard on Facebook to help drive up its audience. And not for the same reasons that most publishers would typically cite. Coming out from behind the paywall a year ago, it found itself with zero search equity. That’s a daunting place for a publisher to be.
Football news site Goal has global ambitions. The site publishes 37 digital editions in 18 languages, and naturally Facebook front and center of its global plans. The site, owned by Perform Media, has 1.5 million monthly visitors in the U.K., according to ComScore. But Facebook is where the fastest international growth lies, and it has 52 million followers.
E-commerce has been on the menu at British tabloid the Daily Mail for years, but today the publisher showed it’s got far greater ambitions for this particular revenue stream. The publisher has relaunched its online shop Mailshop.co.uk as a slicker proposition, with 80,000 product lines, compared to the 3,000 it previously had, and has beefed up its team of retail and e-commerce experts.
It may have been a bloodbath at International Business Times in the U.S. this summer, but the digital publisher’s U.K. bureau is still growing, albeit cautiously. One important focus, like many publishers: video. IBT has eight full-time producers on its 50-person staff. All of its video producers have been trained in areas like video animation so they can all produce a mix of ...
When former Google executive Hamish Nicklin joined the Guardian as CRO three months ago, he wasn’t shy about shaking things up at the publisher. These are tough times at The Guardian, and it’s committed to cutting costs by 20 percent over three years. But businesses can’t cut their way to growth. Nicklin is revamping the publication’s sales team, recasting its product set and ...
MailOnline has been using header bidding, which lets multiple ad tech companies compete for its inventory simultaneously, for the last two years. In that time, it claims that programmatic revenues have risen 48 percent since the same period last year, on all display inventory sold using header bidding.
Japanese airline All Nippon Airways wants to attract more European customers and has picked CNN’s social video network Great Big Story to create and distribute its message. The result is a seven-part video series,“Ichigo Ichie,” which translates to “One Opportunity, One Encounter,” which focuses on Japanese cuisine, culture and hospitality.
The Wright stuff: ‘We’ve got to get a grip’ Brexit may have created a lot of uncertainties for businesses, but one thing is clear: British businesses will likely have to comply with the same data protection laws as Europe if they want to continue trading as a single market. And that means marketers need to start getting a handle on how to prepare for the General Data Protection ...
The Guardian is among the first publishers in the U.K. to jump on Amazon Echo, which debuted in the U.K. on Wednesday. Amazon’s Echo voice-controlled speaker allows people to call up information, music, even jokes. The Guardian is making its podcasts, news, opinion and reviews accessible. Echo users can get Guardian headlines or news on a particular topic, like sports or the U.S.
Booze is a big part of British culture, and it’s a big part of advertising and media culture. Black-tie awards, boozy lunches and dinners with clients, work “jollys” abroad or at home, have been a staple in British agency and media life for years. For many, alcohol is an important part of unwinding and bonding with colleagues and clients.
For the New York Times to meet the ambitious target of doubling its digital business in the next five years, it must become a global media company. That’s no easy task, even for a brand that commands such global recognition and respect as the New York Times. The challenges the Times faces are many. Europe alone has 44 countries and more than a few languages.
Snapchat Discover started as a magazine rack, but it’s quickly becoming more like TV. Witness the effort in the U.K. started two weeks ago by Bleacher Report and digital football network Copa90. The publishers teamed to launch a weekly “TV” show, “Saturday is Lit,” exclusively on Snapchat Discover.
Politico is expanding its subscriptions business in Europe, adding a seventh vertical in transportation. Some of the biggest EU regulatory updates coming down the pike in the coming months are around aviation and drones, and Politico wants to be ready when those major talking points hit. Although Politico is known as a niche title, its differentiation within the European trans ...
For many publishers, header bidding has become synonymous with boosting yields on programmatic ads. Most publishers in the U.K. and U.S. use it in some shape or form, or plan to in the next year, according to an AOL report in August. And it’s no wonder, given the short-term revenue bumps publishers are gaining.
German publishing giant Gruner + Jahr has one of the more sophisticated ad blocking strategies in the market. When it first took action last November, it followed in Axel Springer’s footsteps with a hard ban on ad blocker users accessing its special-interest magazine sites. But it held back on running a hard ban across its main news brand Stern.
Deutsche Telekom is two years into a massive digital transformation project. The goal: to take control of its media-buying practice and ensure it’s getting the transparency it wants on digital-media trading, a strategy driven by the continuing process of arbitrage. That’s fundamentally changed how it works with its agencies.
Swap the French Riviera for Cologne; the rosé for beer and Wienerschnitzels; opulent yachts for gargantuan stands, dial up the ad tech, and you’ve got Dmexco. Dmexco, which wrapped up its two-day run yesterday, has transformed from a niche European ad tech trade show to a regular stop in the media world’s seemingly never-ending global circuit of gatherings.