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Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and removed its content from Apple News. The publisher had gone all-in on Instant Articles, running every single Guardian article via the format for the last year. It was one of first U.K.
In the U.S., publishers are enjoying the Trump bump. In the U.K., the drama of the Brexit fallout likewise continues to deliver. British prime minister Theresa May has seen to that, this week catching everyone off guard with plans to hold a snap general election in June. Publishers will have good cause to rub their hands in glee.
Snapchat Discover is notorious for its Kardashian content in the U.S., but in France, Snapchat Discover has become a tool for French voters seeking clarity and information on the fast-approaching national elections. Interestingly, Snapchat is taking a lead role in creating political content. The platform, which has about 8 million daily users in France, according to sources, i ...
Most publishers have some sort of commerce play in motion, typically involving affiliate links. Dennis Publishing’s commerce strategy is far more ambitious. The magazine publisher has been selling new and used cars via its website Buy-a-car for the last 18 months. Now, that’s starting to really pay off.
With France’s national elections around the corner, Le Monde is turning to Snapchat Discover for its battle against fake news. The publisher has a 13-person fact-checking team, Les Décodeurs, which focuses on hard-nosed debunking — both stories and specific websites — on its own properties, Facebook and Twitter.
Programmatic advertising may have been through the ringer in the last few months, but advertisers haven’t fallen out of love with the method of trading. Nor are they likely to, if the Interactive Advertising Bureau UK and PricewaterhouseCoopers latest annual digital spending report is anything to go by. Last year, £2.71 billion (£3.
Take it from Martin Sorrell: He knows a threat when he sees it. The WPP chief famously coined the term “frenemy” for Google nearly a decade ago, later applying it to Facebook. Next up: Amazon. “Amazon’s penetration of most areas is frightening, if not terrifying to some,” Sorrell offered during WPP’s most recent earnings call.
The Times is enjoying a mobile windfall. Users of the British newspaper’s paid-for mobile app are up 30 percent since this time last year, and people are viewing three times as many pages per visit as they were a year ago. The average number of pageviews on the app is up 300 percent since last March, and tablet traffic hasn’t been cannibalized in the process, according to the publisher.
They’re coming. Management consultancies’ stealthy encroachment on agency turf has long been talked of in digital advertising circles. Mainly because these sleeping giants — Accenture, Deloitte, IBM, KPMG, and PricewaterhouseCoopers — boast well-established, data-rich infrastructures, a strong track record on delivering digital media services and a long line of C-suite clients on speed dial.
It’s been a rough few weeks for Google, as suddenly marketers recognized the ugly fact that their ads were appearing next to extremist content on YouTube. Evidence has yet to prove that the boycott has caused anywhere near the initial forecasted losses for Google. But publishers and Google rivals continue to use the boycott to press their own advantage.
The speed of change in digital media has bred a magpie-like obsession with what’s new and shiny. And that’s been to the detriment of holding platforms to account, whether it be for effectiveness, measurement or ad serving. That’s the view of an advertising veteran we interviewed for the latest edition of our Confessions series, in which we grant anonymity in exchange for candor.
British Prime Minister Theresa May has officially filed for divorce from the European Union by invoking Article 50 this week. The BBC, aware that Brexit news will be dominating headlines for months, if not years, to come, has rolled out a Messenger chatbot dedicated exclusively to the topic. While other publishers have launched bots to focus specifically on general news update ...
The Independent is launching its own team dedicated specifically to debunking fake news in its various guises. The ESI Media-owned publisher, which went digital-only a year ago when it dropped its print national newspaper, will badge all articles and videos created by the five-person team with the brand “In Fact.
Publishers are starting to fight back. The Guardian is suing The Rubicon Project for allegedly not disclosing its fees when buying the publisher’s inventory. The Guardian wouldn’t disclose more detail or the timings of the lawsuit, but in a statement a Guardian spokeswoman said: “We can confirm that we have commenced proceedings against Rubicon Project for the recovery of non- ...
Politics and culture weekly magazine The Spectator is on a subscriptions roll. In March, the 189-year-old conservative-leaning magazine had its biggest month for driving subscriptions in 30 years. The publisher is adding 400 new paying subscribers a week, double last year’s figures. Total subscriptions — a mix of regular subscribers and magazine newsstand sales — are at just o ...
British newspaper The Times has seen subscriptions sales jump 200 percent in the last year, since it pivoted from publishing on a breaking-news cycle to a digital editions-based publishing strategy a year ago. Subscriber churn is also at a record low, down 4 percentage points compared to the previous year, according to Catherine Newman, chief marketing officer at The Times and Sunday Times.
The European Union’s new General Data Protection Regulations don’t go into effect until next May, but already they’re having an impact on how publishers must think about data. This is especially apparent at Channel 4, which has set up a 12-person team to focus on making its audience data collection compliant with the new rules.
Google has taken a beating from U.K. advertisers this week for not fully throttling ad misplacement across YouTube and its display ad network. A slew of brands, including the British government and Channel 4, along with agency Havas UK, pulled all Google spend. Some multinational brands, like McDonald’s, have since followed suit.
In the year that CNN International has been experimenting with Japanese messaging app Line, it has grown its followers to 4.7 million on the app. That figure has been arrived at thanks to a bunch of different experiments with Line formats like Stickers, and figuring out new ways to develop breaking-news narratives using them.
Things went from from bad to worse last week in ad tech land. Google found itself in the center of a tornado, as yet more brands found their ads landing next to extremist content on YouTube. The Guardian, Channel 4 and the British government all found ads adjacent to inflammatory content — including clips of white nationalist David Duke, who praised the killing of 49 people in ...