jessica davies

  • Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets

    Running programmatic ad operations across multiple countries can be an operational nightmare. Spanish- and Portuguese-language media group Prisa, which owns major national newspapers like El País and spans 22 markets, thinks it’s found the answer with server-to-server integration. Programmatic advertising accounts for between 25 and 40 percent of Prisa’s advertising revenue, d ...

    Digiday- 13 readers -
  • UK publishers also lag in adopting ads.txt

    Publisher adoption of ads.txt — the tool designed to clean up ad fraud — has been slow in the U.K. The Interactive Advertising Bureau Tech Lab launched ads.txt in May as a tool to help crack down on unauthorized reselling of inventory and domain spoofing. Reports have shown adoption everywhere has been slow, but the U.K. has lagged behind other countries like the U.S.

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  • Avoiding the ‘sugar rush’: Inside the BBC’s ‘slow news’ operation

    In the last eight months, BBC News has undergone a major “reprioritizing exercise” focused on creating what the organization now calls “slow news” journalism. That’s meant moving away from pursuing every incremental breaking news update toward publishing fewer but more thoroughly contextualized in-depth stories, as well as more short data visualization pieces.

    Digiday- 7 readers -
  • ‘We are not going to give up’: German publishers continue war with ad blockers

    While ad blocking has receded as the biggest issues facing publishers, German heavyweight publishers Axel Springer and Spiegel Online continue to focus on combating it. German publishers have been locked in legal battles with the owner of Adblock Plus, Eyeo, for years. Last week, German courts concluded Eyeo was a legal vendor, dealing a blow to media groups ProSiebenSat.

    Digiday- 16 readers -
  • Blockchain, buzzwords and booths: Digiday’s 2017 Dmexco awards

    As the sun sets on the digital advertising industry’s favorite trade show Dmexco this year, it’s important to absorb the excited clamor and ad tech earnestness with a heavy pinch of salt. Digiday has just the ticket for attendees reeling from the two-day bonanza. Below is a list of who we think are the real Dmexco award winners: Most bizarre ad tech company name: This is one ...

    Digiday- 19 readers -
  • European broadcasters form combined programmatic video exchange to rival duopoly

    European broadcasters continue to square off with the Facebook-Google duopoly. German broadcaster ProSiebenSat.1, France’s TF1 and Italy’s Mediaset took to Dmexco this week to unveil a combined programmatic video marketplace that they believe has the scale to counter the creeping threat of Facebook and Google’s attempts to get at TV ad budgets.

    Digiday- 11 readers -
  • ‘It’s the gut of ad tech’: Inside the rise of Dmexco

    Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar. With just 14,200 attendees in its first year in 2009, the Cologne, Germany, event now draws more than 50,000 people from around the world and takes a sizable bite of ad tech’s marketing budget.

    Digiday- 26 readers -
  • How ad industry vets tackle Dmexco

    Digital marketing’s global tentpole event Dmexco begins next week, and more than 50,000 people from around the world will descend on Cologne, Germany, for a whirlwind of meetings, networking, panels and presentations, along with heavy consumption of beer, bratwurst and pork knuckles. We asked Dmexco veterans to share their best hacks for the festival.

    Digidayin How To's- 16 readers -
  • Common GDPR myths, debunked

    Noise around the threat the European General Data Protection Regulation poses to publishers, ad tech companies and marketers is getting louder as the 2018 deadline for enforcement approaches. Naturally, a flurry of “GDPR experts” — some of them helpful, others compounding the confusion — have surfaced over the last year to help businesses navigate the challenges.

    Digiday- 23 readers -
  • How BBC Worldwide trained its 100-person sales force in 12 markets in programmatic

    BBC Worldwide, the commercial arm of the BBC, is trying to increase its global salesforce’s knowledge on all things programmatic. Starting from last March, the media organization rolled out a rigorous programmatic training program to 100 of its sales staff across 12 markets. The goal: to boost programmatic know-how enough to spot new ways to drive deeper relationships with adve ...

    Digidayin How To's- 16 readers -
  • Conde Nast’s Ars Technica struggles in UK expansion

    Condé Nast Britain is winding down its digital-only brand Ars Technica in the U.K. The magazine publisher, which debuted the technology-focused site in the U.K. two years ago, has all but ceased its U.K. operations — a stark reminder that nothing is certain in digital. The site’s U.K. URL will remain for now, but it will be staffed by just one person — Ars Technica UK consumer ...

    Digiday- 22 readers -
  • What football site Goal has learned from its Messenger bot

    The initial hype around Messenger bots has died down, but U.K. football site Goal is convinced of their ability to build brand awareness, spending the last six months refining its bot strategy. The Goal bot has 115,000 subscribers, and it adds about 500 subscribers per day, according to the publisher.

    Digiday- 16 readers -
  • German publishers are joining forces against the duopoly

    The hottest trend in German media: cross-industry alliances that prioritize consumer data privacy and aim to compete with the Facebook-Google duopoly. Axel Springer, owner of titles like national newspapers Bild and Die Welt, is part of one of Germany’s two high-profile alliances, which also includes auto manufacturer Daimler, insurance juggernaut Allianz and Deutsche Bank.

    Digiday- 27 readers -
  • Confessions of a female ad tech exec: ‘I fear being a token hire’

    Diversity and inclusion movements have attempted to tackle issues like unequal pay and prejudice in ad tech. But what companies say publicly doesn’t always align with the internal reality — as evidenced by the high-profile firing of a Google engineer over a controversial memo on gender diversity. For this installment of our Confessions series, where we grant anonymity for cand ...

    Digiday- 13 readers -
  • Amazon pushes new header solution in UK, but publishers are wary

    Amazon is more aggressively pitching its server-side header solution to U.K. publishers, but many are confused or unimpressed by its approach. The e-commerce giant has provided publishers with header-bidding products for more than four years and revealed it was taking its header tag server-side late last year. U.S.

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  • The state of mobile programmatic in 5 charts

    Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019 — more than all traditional media, except TV, combined, according to Zenith’s latest ad forecast.

    Digidayin Display Mobile- 29 readers -
  • Confessions of a broadcast exec: ‘If you pay peanuts, you’re going to get monkeys’

    Conversations around brand-safety awareness may be on overdrive, but the push to buying based on audience over specific sites or publisher brands is exacerbating blind buying, which remains a problem. In the latest edition of our Confessions series, we spoke with a senior commercial executive at a broadcaster who is frustrated about the lip service from agencies saying they wa ...

    Digiday- 13 readers -