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News UK has come up with a novel way to compete with Facebook: Encourage advertisers to run Facebook ads on News properties like The Sun and The Times. It’s doing this through a tool that lets advertisers upload the creative assets they would typically post to social platforms Facebook, Twitter and Instagram.
Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products. The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, accor ...
Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories. The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003, a lofty figure given Sweden’s population of 10 million.
Publishers are looking increasingly to reader-revenue models, not just to secure a sustainable business model but also to reduce their dependency on the duopoly, according to a report from Axel Springer. The report is the first of its kind from the publisher and was released to coincide with its first international paid-content summit last week.
Publishers wonder what will happen to their traffic if Facebook drops news from its news feed entirely, as some fear. Danish broadcaster TV Midt Vest found out just that when it stopped posting content to Facebook for two weeks in January. The regional news broadcaster, which gets around 40 percent of its referral traffic from Facebook, ran the test as part of a long-term plan ...
How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection Regulation. Starting May 25, businesses will need explicit consumer consent to use their data. This is more of a headache for the use of third-party audience data than first-party data that comes directly from the publisher.
Amazon’s U.K. ad revenue is small compared to Google’s and Facebook’s. Industry experts estimated Amazon’s U.K. ad business to be in the low hundreds of millions of pounds versus Google’s £4.4 billion ($6.2 billion) U.K. ad revenue in 2017. But Amazon has big plans to grow its ad business in the U.K. this year.
Since establishing their joint ad sales alliance last September, Le Figaro and Le Monde have shed 12 ad tech vendors from their digital trading supply chain. Within a few months, Le Figaro’s video ad revenue soared 50 percent. The French newspaper giants set up the alliance, called Skyline, as a show of strength to the French ad market in the face of competition from Facebook and Google.
Any ad tech vendor clinging to the notion that legitimate interest alone will render them compliant for the General Data Protection Regulation may need to think of a plan B — and fast. Less than four months remain until GDPR enforcement, yet confusion remains about compliance and how the regulation will be enforced, at least in some quarters.
While the digital media industry is no stranger to jargon, the arrival of the General Data Protection Regulation is unearthing a whole new world of legal mumbo jumbo. With maximum fines of €20 million ($25 million) or 4 percent of annual sales on the cards for companies found seriously in breach of compliance, the stakes are high. So, it’s worth studying up on some of these terms.
The looming ePrivacy Regulation is creating a new battleground in Europe: the race to own consumer login systems, for better or worse. When and how publishers arrive there depends on their business models and markets. But in Germany, the login strategy is a tactic many are adopting to ensure their business’ sustainability, should they have to abide by the proposed ePrivacy law ...
Like with any overhyped topic, the buzz around blockchain and cryptocurrencies is blurring the lines between fact and fiction. Ongoing problems like bot fraud, ad misplacement scandals and the long-criticized opacity of the programmatic ad trading ecosystem have led businesses to latch on desperately to blockchain as the potential cure that can fix what many have described as ...
After two battle-weary years in which The Guardian cut costs and halved losses, the publisher is starting to turn a corner. Today, it has a new reader-revenue driven business model and is on the brink of breaking even. Getting to this point hasn’t been easy. The Guardian has been forced to downsize and rein in its global ambitions.
Reuters is experimenting with how it presents news on its site as it continues to expand and evolve its consumer news brand. The news giant, which has 250 staffers dedicated to consumer publishing globally, wants to modernize how it presents content on all 17 of its editions. So far, that has involved reorganizing thousands of articles into new topic channels such as The Futur ...
Amazon a week ago rolled out its cloud-based server-side bidding product that it delivers via Transparent Ad Marketplace, or TAM, to European countries including the U.K., Germany, France, Spain and Italy. So far, U.K. publishers haven’t rushed to jump on board. Many major national publishers are eyeing TAM, but several said they aren’t convinced it’s worth their while, fearin ...
It’s taken a little longer for the fallout from the Harvey Weinstein scandal to spread to the U.K. media scene. But people in the industry are starting to feel safer about speaking out about sexual harassment and misogyny in the workplace — up to a point. The widespread use of nondisclosure agreements on departing female employees in the U.S. is also a common tactic in U.K.
Jesper Doub, CEO of publisher Spiegel Online, believes the time is right to create a subscriptions model. In a recent conversation, Doub discussed Spiegel’s reader-revenue strategy, the ePrivacy Regulation and the duopoly’s power. Our conversation has been edited and condensed. What’s your view on publishers turning to reader-revenue models? We’re seeing a dramatic shift in revenue streams.
Publishers are getting noisier about the level of domain spoofing occurring against their inventory, with News UK the latest to talk openly about the results of its first programmatic blackout test. But few, if any, feel empowered to publicly name any supply-side platform that lets in large volumes of fraudulent inventory to their platforms — and for good reason.
In the scramble to prove digital advertising works, some legacy performance measurement systems used for traditional media auditing were retrofitted for digital. That’s produced “catastrophic” results for both brand advertisers and publishers, according to a media auditor executive who spoke to Digiday as part of our Confessions series, in which we exchange anonymity for candor.
May 25 will be the day of reckoning for many businesses in the media and marketing industries. It’s the date Europe’s highly anticipated General Data Protection Regulation kicks in, from which point no business operating in Europe can use data without explicit permission from users to do so. The maximum penalty for noncompliance: fines to the tune of €20 million ($24 million) o ...