jessica davies

  • How MTV does Facebook Live across Europe

    Some publishers may have cooled a little on using Facebook Live, but MTV International still sees big value in using the feature and plans to use what it’s learned to inform future blueprints for branded-content Lives. The Viacom-owned broadcaster has produced hundreds of Lives over the last 18 months, testing a range of formats, some of which have worked well and others less so. Unlike its U.K.

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  • The Financial Times uses events to fight subscriber churn

    For subscriptions-based publishers, preventing existing subscriber churn is as essential as driving new subscribers. At the Financial Times, the editorial team isn’t averse to testing seemingly old-school methods to do so. The publisher’s editorial team has hosted 10 FT Engage events in London over the last year, each with a core purpose: to build more direct relationships wit ...

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  • Confessions of a platforms exec: Marketers beware of handing over data to agencies

    Given customer data is a brand’s most valuable asset, data ownership and control has long been a talking point in digital media. With clients pushing for ever more advanced data-driven marketing strategies and agencies under pressure to evolve their business models, big agency groups are touting more scaled people-based data solutions.

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  • How CNN told the story of London’s Grenfell Tower fire on mobile platforms

    Breaking news needs to be mobile-first these days. Take how CNN handled the fallout from the disastrous Grenfell Tower fire in west London on June 14. CNN Digital Worldwide’s London team developed a go-to bank of formats it has used once a story breaks to ensure it can react quickly with a range of bite-size material that works well for mobile.

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  • Agency execs share their favorite podcasts

    Finding proper downtime to switch off from work and general life stresses can be tricky. But podcasts can be a great antidote, with agency execs listening to tune out other commuters on the subway or take a break from parenting duties. Here are some agency execs’ favorite podcasts: Alastair Boyle, head of strategy, Essence “‘How I Built This‘ features company founders tellin ...

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  • Why Bleacher Report narrowed the focus of its UK Instagram

    Bleacher Report U.K. has changed its content strategy for Instagram, stripping away other sports to focus solely on football. The Bleacher Report U.K. Instagram account was rebranded to Bleacher Report Football in March to reflect the renewed football focus. All 30 daily posts are geared toward a common goal: owning the biggest moments in football and football culture, whether ...

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  • French publishers are joining forces to take on Google and Facebook

    The existential threat of Google and Facebook are causing competitors to ally in France. Major French national newspaper and magazine groups are setting aside traditional rivalries to scale their digital advertising offers to rival the duopoly, while also ridding their digital ad supply chains of unnecessary intermediaries.

    Digidayin Social Google- 15 readers -
  • Dennis is trying to use blockchain to improve programmatic transparency

    Magazine publisher Dennis wants to improve the transparency of digital ad trading, and it believes blockchain technology could hold the answer. The publisher is leading a project to create an SSP prototype using blockchain, best known in the financial space as the technology underpinning bitcoin. The goal: Root out any potential fee-skimming within digital ad transactions so p ...

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  • Inside Axel Springer’s WhatsApp experiment to get teens into politics

    Germany is less than three months away from a national election, and publishers there are pushing for new ways to engage first-time voters in the run-up. That’s why Axel Springer’s in-house journalism school’s latest project was to figure out what new editorial formats engage 18- to 22-year-olds in politics, specifically via WhatsApp.

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  • The Economist is helping advertisers find Economist readers off its properties

    The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting. The publisher is tapping into its subscriptions data to sell acutely-targeted digital ad campaigns not only on its own platforms but also across an audience-extension network. Now, the publisher’s conversations with advertisers are pivoting toward how to use its subscriber ...

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  • The global state of consumer trust in advertising in 5 charts

    It’s been a year of turmoil in digital advertising. Ugly issues have surfaced, like how fake-news sites spouting hate speech, can prevail due to the automated set-up of programmatic advertising. Brand safety issues came to a head in March, resulting in advertisers boycotting YouTube; while transparency remains an unsolved problem in digital ad trading.

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  • Starting out with AKQA’s Wayne Deakin: ‘You can’t be comfortable’

    AKQA executive creative director Wayne Deakin may describe himself as “an idiot with crazy hair,” but his award-filled career suggests otherwise. His desire to leave Australia, where he grew up, led him to travel the world, working for world-class ad agencies, including George Patterson Y&R (now Y&R ANZ) in Australia, Cohn Wells in the U.S.

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  • BBC News is betting on Instagram Stories over Snapchat

    BBC News is getting more ambitious with off-platform distribution, particularly for video. But for now, that strategy is fixed on Facebook, Instagram and Twitter, not Snapchat. The broadcaster has long been prolific with tools like Facebook Live, but Instagram is now a bigger focus, with a following of 3.8 million and climbing for its BBC News account.

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  • How Trinity Mirror’s digital-only football vertical differentiates

    While most sports publishers focus on using football’s global appeal to tap mass audiences, British newspaper group Trinity Mirror’s digital-only site Football.London has gone the other way. The site launched six months ago with the core purpose of catering solely to the fans of the London-based Premier League football clubs: Chelsea, Arsenal, West Ham United, Tottenham Hotspu ...

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  • Facebook video ad viewability rates are as low as 20 percent, agencies say

    Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

    Digidayin Social- 25 readers -
  • How The Times of London grew its registered users to 1.2 million

    Like a lot of newspapers, The Times of London is trying to grow its paying subscriber base. But going in cold with a subscriptions message to non-Times readers doesn’t always work. That’s why the Times has focused on getting people to register as a first step toward asking them to pay. During the past year, the Times did six months of rigorous testing into what would get peopl ...

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