jessica davies

  • How CNN accumulated 4.7 million followers on Japanese messaging app Line

    In the year that CNN International has been experimenting with Japanese messaging app Line, it has grown its followers to 4.7 million on the app. That figure has been arrived at thanks to a bunch of different experiments with Line formats like Stickers, and figuring out new ways to develop breaking-news narratives using them.

    Digidayin How To's- 13 readers -
  • Financial Times sales chief on ad fraud: ‘There is no collective will’

    Things went from from bad to worse last week in ad tech land. Google found itself in the center of a tornado, as yet more brands found their ads landing next to extremist content on YouTube. The Guardian, Channel 4 and the British government all found ads adjacent to inflammatory content — including clips of white nationalist David Duke, who praised the killing of 49 people in ...

    Digiday- 12 readers -
  • European newsrooms are forming a united front against fake news

    Three-week-old fact-checking coalition CrossCheck is gaining steam. A total of 37 publishers are signed up to the project, spearheaded by non-profit First Draft News. Publisher partners are mainly from France and Britain, and include the BBC, Channel 4 News, International Business Times, Bloomberg, Le Monde, BuzzFeed, La Liberation, Les Echos and Agence France-Presse.

    Digiday- 14 readers -
  • The Guardian’s sales chief: The digital ad system rewards fake news

    Programmatic advertising is having a bad time of it. First, there’s its continued role in disastrous ad misplacement scandals. They there’s the ugly fact that there are fake news websites that profit financially because they plug into programmatic exchanges. It was this latter point that the Guardian’s chief revenue officer Hamish Nicklin addressed today, when he appealed to p ...

    Digiday- 18 readers -
  • Day in the life: BuzzFeed France’s lead fake-news debunker Jules Darmanin

    France’s national elections are coming up fast in April and May. That’s meant there has been a frenzy of fake stories, hoaxes and propaganda being spun left right and center. That’s kept France’s journalists busy debunking falsehoods, in a pivotal moment in their political calendar. One of them is Jules Darmanin, a reporter with BuzzFeed News France, who is tasked with polic ...

    Digidayin Social- 12 readers -
  • ‘A new kind of collaboration’: Why Trinity Mirror opened up its first-party data to Nestle

    Nestlé’s programmatic advertising spend with newspaper group Trinity Mirror rose from below £100,000 ($122,000) in 2015 to £1 million ($1.2 million) in 2016. That’s predominantly due to a new willingness to share its audience data for use across rival publishers. Since last April, Trinity Mirror has been working with Nestlé and its agency Zenith Optimedia to reduce waste from ...

    Digiday- 15 readers -
  • WTF is a persistent ID?

    Cookies are out; persistent IDs are in. The rise of mobile, which can’t be tracked effectively with cookies, has led to an increase in using data from logged-in users to provide more accurate and individually personalized ad targeting. Facebook was the godfather of the “people-based” marketing approach, and now many companies use it.

    Digiday- 16 readers -
  • The Times of London leans on Facebook video to drive subscriptions

    For paywalled newspaper The Times, Facebook video is a means to draw people back to its own site where it can then encourage people to register. And in time, hopefully, subscribe. A lightweight team of two people, a video editor and producer, is dedicated to creating Facebook videos, publishing two to three each day.

    Digidayin Social- 12 readers -
  • News Corp sales exec on the duopoly: ‘That threat is not going away’

    News Corp execs from around the world gathered two weeks ago to discuss the status of the duopoly in North America. Their verdict: Facebook and Google had 99 percent share of the market by the end of 2016, leaving 1 percent of the market for publishers to fight over. “That threat is not going away,” said Dominic Carter chief commercial officer at News UK, owner of The Times an ...

    Digiday- 19 readers -
  • How Dennis is fighting ad blocking with a data-focused approach

    Ad blocking remains a serious threat for British consumer magazine group Dennis. The publisher has spent the last six months rigorously testing a variety of ad blocking messages across four of its brands and will soon roll out more to its remaining magazines. Dennis tested several different methods across technology brands Alphr, IT Pro, auto title CarBuyer and The Week, court ...

    Digidayin How To's- 12 readers -
  • Getting louder: A view of the programmatic audio landscape

    It could be time for programmatic audio’s time in the sun. The growing popularity of mobile audio streaming and podcasts, along with the pressures on display advertising, is putting programmatic audio front of mind for both buyers and sellers. “Programmatic is becoming a cornerstone of any audio plan,” said Jo Blake, Havas Media’s head of publishing and outdoor.

    Digidayin Display- 15 readers -
  • Yahoo is courting UK publishers to feed its news feed

    Facebook’s not the only news feed in town. Yahoo is courting British newspapers and publishers to push their content to Yahoo’s. The Guardian, The Telegraph, ESi Media, and Hearst UK have all signed agreements with the platform to run videos and text articles via Yahoo’s News Feed in five countries: the U.K., the U.S., Canada, India and Singapore. Stories began rolling out in the feed last week.

    Digiday- 12 readers -
  • ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

    Programmatic advertising has been back under the spotlight this last week, and uncomfortably so. The trigger this time: An article published by The Times last week, naming a bunch of brands whose ads had been found adjacent to videos filmed by Islamic extremists, on YouTube and other fake sites. Nothing new, perhaps, but being thrust into mainstream view so plainly has sent br ...

    Digiday- 13 readers -
  • ‘Beyond just impressions’: Inside Goal’s first sponsored Facebook Live TV series

    Football site Goal is exploring longer TV-quality shows specifically for Facebook Live, which can be monetized via branded-content segments. The Perform Media-owned sports publisher rolled out a weekly Facebook Live football show called “Studs Up,” last Thursday, targeted at young football fans and featuring its first sponsored segment in a Live show.

    Digidayin Social- 18 readers -
  • The winners and losers of the server-to-server programmatic arms race

    Nothing stays static for long in digital advertising. The use of header bidding, a method that lets buyers bid simultaneously in auctions, has been popular among publishers, for its ability to drive up programmatic revenue yields. But it can only scale so far, since the more demand partners a publisher plugs in, the greater the risk of page latencies.

    Digiday- 22 readers -