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Header bidding will likely remain a favorite tactic among publishers seeking programmatic revenue bumps for some time, but server-side bidding is taking more of the spotlight. Ahead of Digiday’s Hot Topic: Header Bidding event on June 8, we spoke to some of the speakers about the challenges and opportunities around server-side bidding, a variant of header bidding now taking hold.
Header bidding may have its drawbacks, but for now it’s driving big revenue gains for publishers. The Telegraph began using header bidding for all its inventory nine months ago and claims programmatic revenues are now 70 percent higher than what they were this time last year as a direct result. The British newspaper is on a mission to get all its digital inventory into a unifi ...
Talent shortages are an ongoing problem in digital media, but for brands the issue is becoming more acute. Major scandals like the Association of National Advertisers’ media transparency findings in the U.S. and ongoing arbitrage in programmatic trading are spotlighting the uncomfortable fact that brands haven’t invested in the right media skills.
The Guardian is suing Rubicon Project, alleging the vendor siphoned undisclosed fees from programmatic advertising buys across its site. Rubicon Project has since filed a counterclaim, denying liability. The lawsuit, which is ongoing, will likely have a lasting effect on the transparency in digital advertising trading. Below are key updates.
In France, a highly fragmented publisher market, means alliances like programmatic ad marketplace La Place continue to prosper, despite the downward pressure on display advertising — and the Facebook-Google duopoly. But La Place needs to get bigger, fast. The collective has set some ambitious growth plans.
HuffPost has taken a step further in its mission of becoming a more unified global newsroom. The publisher, which has 17 international editions, wants each newsroom to collaborate more closely on stories that are of global interest. To start this editorial mandate, it has hired New York-based Politico Europe editor Louise Roug as its international director.
Bleacher Report U.K. has experimented with hundreds of different formats on Snapchat Discover over the last two years. The upshot: Don’t get too comfortable. Bleacher Report is somewhat unique among U.S. Snapchat publishers in that it got its start in the U.K. The London team has four people dedicated to creating two English-language Discover editions a day, one for internatio ...
Axel Springer tabloid Bild wants to cultivate a new, loyal audience on Snapchat Discover. With Germany’s presidential election looming, figuring out how to make political news stand out on Discover will be top priority. The publisher has tested a mix of topics since Discover’s launch in Germany three weeks ago. Weekday editions, published at 6 p.m.
Agency life can be a blur of endless pitches, tight deadlines and other forms of plate spinning on behalf of clients. The global trend, at least outwardly in the face of horrors like the suicide of an agency staffer in Japan blamed on overwork, is to encourage mental well-being. Naturally, agencies are being creative about it, rather than simply making sure people work reasonab ...
Snapchat is pushing further into European markets, and Germany is a big priority. But growth there won’t be easy. What works in the U.S. and Britain doesn’t necessarily fly in Germany, where business executives can be more risk averse. And defaulting to Snapchat’s success in the U.S. doesn’t cut it with all publishing and media agency execs in Germany.
Snapchat Discover is just two weeks old in Germany, but publisher Spiegel Online is betting big on the platform to reach the app’s coveted young audience. Spiegel Online, one of Germany’s largest news publishers and one of the Discover launch partners (along with Bild, Sky Sport and Vice), dedicated 10 people with text, video and motion design backgrounds to create a daily Dis ...
We’re delighted to welcome Seb Joseph to the Digiday U.K. team as brands editor, charged with building Digiday’s marketing coverage in the U.K. and Europe. Seb joins us from The Drum, where he served as news editor for the last two years. Before that, he was at Marketing Week for several years and previously worked for its former sister title New Media Age, now Econsultancy.
Big publishers are taking control of their relationship with platform giants Google, Facebook, Apple and Amazon, said Carsten Schwecke, chief digital officer of Axel Springer’s sales house, Media Impact. “That fear which used to exist, and where you couldn’t see the light at the end of the tunnel, is no longer driving the market,” said Schwecke, speaking to Digiday at AppNexus ...
European publishers are taking a stand against the dominance of the Facebook-Google duopoly. The moves take various forms, but they have a common theme: If there is a strategy that can reduce reliance on either Google or Facebook, take it. This week, it was Germany’s turn (again). Axel Springer, Germany’s biggest digital publisher and owner of Business Insider, revealed plans ...
Digital media advertising may still be dogged by issues like fraud, brand safety and dodgy measurement, but that’s not stopping the flow of ad dollars. Digital advertising is expected to account for 77 cents of each new ad dollar in 2017, according to GroupM’s “Interaction 2017” report, out this week. Unsurprisingly, Google and Facebook are leading the pack.
Publishers are feeling jittery about the new European privacy and data regulations coming down the pike. The new rules, which take effect in 2018, will drastically change how companies collect their customer and audience data. Like all EU rule changes, the devil is in the details — and the details can be eye-watering. And it appears publishers are putting off preparations to the last minute.
Publishers, brands, agencies and tech vendors from across Europe gathered this week near Dublin to discuss some of the biggest issues facing programmatic advertising. Chief among them: How to solve transparency issues in digital advertising, know where and how ads are appearing and fix the programmatic talent crunch.
Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and removed its content from Apple News. The publisher had gone all-in on Instant Articles, running every single Guardian article via the format for the last year. It was one of first U.K.
In the U.S., publishers are enjoying the Trump bump. In the U.K., the drama of the Brexit fallout likewise continues to deliver. British prime minister Theresa May has seen to that, this week catching everyone off guard with plans to hold a snap general election in June. Publishers will have good cause to rub their hands in glee.
Snapchat Discover is notorious for its Kardashian content in the U.S., but in France, Snapchat Discover has become a tool for French voters seeking clarity and information on the fast-approaching national elections. Interestingly, Snapchat is taking a lead role in creating political content. The platform, which has about 8 million daily users in France, according to sources, i ...