jessica hawthorne-castro

  • Leveraging TV to Lift Brands

    Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach, instead ...

    Marketing Technology Blog- 23 readers -