Jessica Lee

  • 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K. believe consumers find their website through the organic channel. This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers.

    Jessica Lee/ Search Engine Watchin SEO- 6 readers -
  • How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to ...

    Jessica Lee/ Search Engine Watchin Social SEO How To's- 6 readers -
  • Bing Ads Reveals Dynamic Sitelinks

    Bing Ads has revealed a new feature, "dynamic sitelinks", which creates annotations for ads that haven't specifically set up sitelink extensions. From Bing's blog post: Dynamic Sitelinks is another way to help your potential customers evaluate what your web site has to offer prior to clicking through, which saves them time and provides you more relevant customer opportunities.

    Jessica Lee/ Search Engine Watchin Paid Search SEO- 5 readers -
  • How New gTLDs Fare in Search Marketing [Research]

    We’re all used to generic top-level domains (gTLD) like .com, .org and .net, but did you know new gTLDs are hitting the market and ICANN states that “over 1,300 new names or ‘strings’ could become available in the next few years”? How this new wave of gTLDs will affect click-through rate and domain trust is anyone’s guess, but the folks at online marketing agency Globe Runne ...

    Jessica Lee/ Search Engine Watchin Paid Search How To's- 6 readers -
  • Organic Search Drives 51% of Traffic to Websites [Study]

    SEO platform provider BrightEdge recently released a report showing the majority of websites studied within its Data Cube data set showed organic traffic was the largest source of traffic over paid search and social media across the sectors studied. Sectors analyzed included: Business Services Hospitality Media and Entertainment Retail Technology The data showed in all secto ...

    Jessica Lee/ Search Engine Watchin Paid Search- 3 readers -
  • Move Over Google Knowledge Graph, Here Comes Knowledge Vault

    The Knowledge Graph is well known throughout the SEO community as a knowledge base that collects data from a variety of sources across the Web to enhance its search results. But will its technology be "old news" soon? Enter the Knowledge Vault, the brainchild of Google and a sort-of "Knowledge Graph on steroids" that could soon be a reality for search.

    Jessica Lee/ Search Engine Watchin Google- 8 readers -
  • 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. However, globally, there are stark contrasts in the type of ad formats driving revenue.

    Jessica Lee/ Search Engine Watch- 5 readers -
  • Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    When shoppers on your e-commerce site are looking for something, how do you help them find it? A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Baymard Institute studied and ranked 50 top-grossing U.S. e-commerce websites in terms of search experience and found that when it comes to findi ...

    Jessica Lee/ Search Engine Watchin How To's- 4 readers -