Jessica Lorenz

  • Email Marketing for Nonprofits: Communicating value proposition

    We generally think of only companies or campaigns having value propositions — why a company exists or a marketing campaign will be successful. For nonprofit companies, communicating the value proposition effectively is necessary for survival. However, there is a value prop behind every action, including each email sent — why should people read your entire email or click thro ...

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 17 readers -
  • Email Marketing: Creating a customer profile

    At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile of the user to understand exactly where t ...

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 13 readers -
  • Event Marketing: How much should I expect to pay for a keynote?

    When I was asked to find costs for keynotes as a younger, fresher and greener event content coordinator, I thought it would be as easy as asking Google, “How much does it cost to have [name] speak at an event?” After all, Google holds the answer for almost everything – it can even answer questions like: Do I have Ebola? How do you know if a guy likes you? What should I eat for dinner? Unfort.

    Jessica Lorenz/ MarketingSherpa Blogin How To's- 3 readers -
  • 3 Instagram lessons you can learn from Taylor Swift

    (Editor’s note: Images are linked to the original posts) Taylor Swift uses Instagram just like I do. She takes photos of her cats, maybe takes a short clip of them jumping into boxes or snaps a photo of something that she baked that evening. But, unlike me, Taylor has 12 million followers. Aside from sharing her fascination with cats and baked goods, she also leverages Ins ...

    Jessica Lorenz/ MarketingSherpa Blogin Social Facebook Twitter- 4 readers -