jessica miller

  • How to Map Strategic Content Across the Customer Journey

    There’s trouble in paradise: content marketers and their audiences have a communication breakdown. According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report, 64 percent of marketers indicate that producing enough content is their biggest challenge. In terms of upcoming content strategy, the 2014 trends report indicates that 73 percent of B2B ma ...

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