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Published 17 mins ago 31 If five years ago, someone told you that the most popular way to connect with your friends and family would be through an app that only saves your messages for a few seconds—you’d say they were crazy! In our search-everything, always-on, nothing-is-out-of-reach world, fleeting anything seems insane. Yet, Snapchat has proven the contrary.
There’s trouble in paradise: content marketers and their audiences have a communication breakdown. According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report, 64 percent of marketers indicate that producing enough content is their biggest challenge. In terms of upcoming content strategy, the 2014 trends report indicates that 73 percent of B2B ma ...