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It’s a common saying: the customer is always right. It’s not hard to see why this expression became popular. Saying the customer is always right seems to emphasize the high standards of any company that would follow this motto. Contradicting this idea seems to imply that businesses should focus on themselves over those they are supposed to be serving.
You can be a blogger producing the best content in the world and never be found online. Or you might have a quality product, ethically sourced at the most affordable prices. But if no one knows about you, no one is going to buy from you. Everyone who wants to be found online has three primary concerns.
For the past several months, I’ve been helping Gail manage her email. The majority of the time I’ve spent doing so has simply been deleting spam messages. There are a ton of them, and that’s not counting the ones she deletes herself. As comedian and TED speaker James Veitch observes, “The internet gave us access to everything. But it also gave everything access to us.
A few years ago, my brother was in Northern Virginia working political campaigns. During that time, there were periods when he and his coworkers had to call as many people as possible in a short amount of time. At one point, my brother led a “get out the vote” campaign during which a staff of 50 made around 80,000 calls over four nights.
Ladder Life Insurance CEO Jamie Hale says, “Life insurance sits at the intersection of financial savviness and love.” At 11 years of age, Hale’s father passed away, leaving two sons and a widow. But because his father had planned for such an eventuality, the family didn’t have to fear losing their home or leaving their community. Insurance tends to have a negative connotation.
The engagement rate for email is strikingly higher than that for social media. The average email open rate is about 20%, compared to the 8-10% of your followers on Twitter who will see any particular tweet. The click-through rate for email is 3.3%, much higher than the average percentage of posts seen on Facebook (0.07%) or Twitter (0.03%).
There’s no denying the fact that if you want your business to have any kind of clout, you need to have a website. There’s also no denying the popularity of WordPress, for blogging certainly, but also for site building. But businesses looking to build websites for their organizations should probably consider a platform better suited to meeting their needs.
As I observed in a recent post, it’s important for freelancers to take vacations on a regular basis. Small business owners should remember to do so as well. But when you do, we want to make sure not to overspend. Here’s how. I’ve had quite a few opportunities in my lifetime to travel, both on vacation and for other projects. Once I went on a package tour to London and Paris.
There is much to be said for a strong work ethic, a “can do” attitude, and for persevering when you feel tired. But like with anything in life, it’s easy to take a good principle to an unhealthy extreme. Photo by Haley Phelps Freelancers need to realize that going on vacation is not merely enjoyable but also crucial to a wholesome life.
Health care has been a sensitive subject in recent years. The Affordable Care Act (ACA) was a controversial law, and now there is a fresh wave of tension in the wake of president-elect Trump’s promise to repeal it. American health care operated in a broken system before Obamacare was passed, but the ACA has not necessarily relieved the strain that health insurance places on m ...
There’s nothing quite like not having work. You feel a sick sensation in your stomach and a mounting panic. I myself have had this experience on more than one occasion. But all things considered, I don’t have much to complain about. I’ve never gone through a long period of unemployment, as many people have. What’s more, many who are unemployed also have children depending on them.
I was 25 when Obamacare went into effect. I had been off my parents’ health insurance plan for some time and had already had some adventures in trying to find affordable coverage on my own. Unfortunately, my birthday is right at the end of January. Twenty-five days after the Affordable Care Act was implemented, I turned 26.
According to Fast Company, “Small businesses typically worry they’re living in bigger companies’ shadows in the talent market, but…research suggests they may have a hidden edge.” 87% of those who participated in a LinkedIn survey said that, given the choice, they would prefer to work for a small business over a large corporation. 87% is a pretty significant majority.
You might think that increasing traffic to your ecommerce site should be your top priority. However, it actually makes a lot more sense for you to focus on getting conversions. Image Credit: Marketoonist Business Cartoons It could be that thousands of people come across your site every day. But if none of them complete your call to action, you are essentially failing because yo ...
Anyone who lives or works in close quarters with another human being knows that there will eventually be conflict. Conflict often comes from misunderstandings between people. However, it could also be that an individual’s personal struggles are so great that they disrupt those around them. One situation that can lead to serious consequences is that of workplace gambling.
From which company are you more likely to buy? An existing vendor whose products you already enjoy or a retailer that is completely new to you? Most people are more likely to buy from a brand they already know and trust. Research shows that the probability of people buying from an unfamiliar company is 5-20%, while the odds of people buying from a company they trust is 60-70%.
Now that you have finally made the leap from employee to business owner, you might find yourself floundering as you struggle to get your business off the ground. You’re finally seeing business operations from the other side of the equation and realizing you’re in a whole new ballgame. Before you give in to frustration, here is some advice that can help you to grow your small ...
The Harvard Business Review observes that “Networks deliver three unique advantages: private information, access to diverse skill sets, and power.” Private networking is important because information that everyone has is not that valuable. Personal contacts can offer you data no one else knows. This information can be an enormous advantage to you if there is trust between you ...
Anyone who works in human resources knows the challenges that come with hiring and training personnel. The good news is that digital tech is taking away a lot of the stress associated with organizing the many details involved in HR. According to research from Deloitte University, “Mobile and other technologies could allow HR leaders to revolutionize the employee experience th ...
Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably be frustrated.