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According to Fast Company, “Small businesses typically worry they’re living in bigger companies’ shadows in the talent market, but…research suggests they may have a hidden edge.” 87% of those who participated in a LinkedIn survey said that, given the choice, they would prefer to work for a small business over a large corporation. 87% is a pretty significant majority.
You might think that increasing traffic to your ecommerce site should be your top priority. However, it actually makes a lot more sense for you to focus on getting conversions. Image Credit: Marketoonist Business Cartoons It could be that thousands of people come across your site every day. But if none of them complete your call to action, you are essentially failing because yo ...
Anyone who lives or works in close quarters with another human being knows that there will eventually be conflict. Conflict often comes from misunderstandings between people. However, it could also be that an individual’s personal struggles are so great that they disrupt those around them. One situation that can lead to serious consequences is that of workplace gambling.
From which company are you more likely to buy? An existing vendor whose products you already enjoy or a retailer that is completely new to you? Most people are more likely to buy from a brand they already know and trust. Research shows that the probability of people buying from an unfamiliar company is 5-20%, while the odds of people buying from a company they trust is 60-70%.
Now that you have finally made the leap from employee to business owner, you might find yourself floundering as you struggle to get your business off the ground. You’re finally seeing business operations from the other side of the equation and realizing you’re in a whole new ballgame. Before you give in to frustration, here is some advice that can help you to grow your small ...
The Harvard Business Review observes that “Networks deliver three unique advantages: private information, access to diverse skill sets, and power.” Private networking is important because information that everyone has is not that valuable. Personal contacts can offer you data no one else knows. This information can be an enormous advantage to you if there is trust between you ...
Anyone who works in human resources knows the challenges that come with hiring and training personnel. The good news is that digital tech is taking away a lot of the stress associated with organizing the many details involved in HR. According to research from Deloitte University, “Mobile and other technologies could allow HR leaders to revolutionize the employee experience th ...
Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably be frustrated.
Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by the desire for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information.
Imagine that you have just bought a car, but despite your best efforts in examining it before purchasing, it breaks down within a week. In this situation, the surety bond that your auto dealer was required to post guards you from financial harm. Because of this protection, you can file a claim against the company and get compensated for your losses.
When my 19-year-old brother recently got off his shift at Chick-Fil-A and checked his phone, he told me that he had over 300 unread text messages. He says that the most unread texts he’s ever had at one time is 500. Depending on whom you ask, my brother is on the cusp of being either a millennial or part of Generation Z. It has been widely observed that both groups use their smartphones a lot.
5 Online Marketing Trends You Should Consider June 23, 2016 By Jessica Mouser Leave a Comment Online marketing is something that changes every single year, and consequently, your business needs to be able to adapt. Here are the main online marketing trends that you need to know about in 2016. 1. Video Ads Are Dominating Video advertising is something that has been around for years.
For most entrepreneurs, global expansion and global domination are their primary goals. Over the past few months, I’ve spoken with multiple growth marketers and international growth experts about basic mistakes they have made in the process of international expansion. From these conversations, I decided to put together a list of the 6 tips for successful international expansion. 1.