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Why should you sacrifice your time and money to attend a business conference? Specifically, why should you attend one like NextCon17, which explores the customer experience? Here’s how important customer experience (CX) is. A company’s financial gain could skyrocket from 25% to 95% if that company increases its customer retention rate by as little as 5%.
Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic.
You could be missing opportunities to save time and money by using the most obvious online resources at your disposal. For example, you would hardly say that email is currently a groundbreaking invention. But Pew Research Center did a study that found that, as of 2013, 61% of workers see email as the most important tool for doing their jobs.
Like many people, I find the process of looking for a job to be tedious and draining. The last job that I really made an effort in applying to took four hours of my time, eating into my weekend and my workweek. I made it one step beyond the initial application before I was informed that I hadn’t been selected. However, the recruiter thanked me for the time I invested in applying.
When I was growing up, my dad would tell cautionary tales of ways people had been injured by doing an everyday activity around the house. He would remind me and my siblings about the dangers of falling down the stairs, electrocuting ourselves with a hair dryer, or leaning back too far in our chairs. His stories grew to be legendary in my family.
Patience is a virtue, but when it comes to technology, my patience is limited. If what I am doing takes even a few seconds more than I expected it to, I’m likely to move on pretty quickly. For example, I recently signed up for a new app. I would describe myself as a moderately interested user: I was willing to try it.
It’s a fear every business owner has: a breach in security. Whenever you have something valuable, you risk losing it. Photo by Rob Sarmiento Whether it’s a break-in, a data hack, or employee theft, such threats cause businesses to lose time and money. More than that, these breaches can hurt customers and severely damage a company’s reputation.
Eighty-three percent of Americans have at least one account on a social media platform. Almost half of the people in the U.S. have connected with a brand on a minimum of one social media channel. Because of its power, companies are constantly looking for ways to promote themselves through social media. Instagram in particular is important for brands.
It’s a common saying: the customer is always right. It’s not hard to see why this expression became popular. Saying the customer is always right seems to emphasize the high standards of any company that would follow this motto. Contradicting this idea seems to imply that businesses should focus on themselves over those they are supposed to be serving.
You can be a blogger producing the best content in the world and never be found online. Or you might have a quality product, ethically sourced at the most affordable prices. But if no one knows about you, no one is going to buy from you. Everyone who wants to be found online has three primary concerns.
For the past several months, I’ve been helping Gail manage her email. The majority of the time I’ve spent doing so has simply been deleting spam messages. There are a ton of them, and that’s not counting the ones she deletes herself. As comedian and TED speaker James Veitch observes, “The internet gave us access to everything. But it also gave everything access to us.
A few years ago, my brother was in Northern Virginia working political campaigns. During that time, there were periods when he and his coworkers had to call as many people as possible in a short amount of time. At one point, my brother led a “get out the vote” campaign during which a staff of 50 made around 80,000 calls over four nights.
Ladder Life Insurance CEO Jamie Hale says, “Life insurance sits at the intersection of financial savviness and love.” At 11 years of age, Hale’s father passed away, leaving two sons and a widow. But because his father had planned for such an eventuality, the family didn’t have to fear losing their home or leaving their community. Insurance tends to have a negative connotation.
The engagement rate for email is strikingly higher than that for social media. The average email open rate is about 20%, compared to the 8-10% of your followers on Twitter who will see any particular tweet. The click-through rate for email is 3.3%, much higher than the average percentage of posts seen on Facebook (0.07%) or Twitter (0.03%).
There’s no denying the fact that if you want your business to have any kind of clout, you need to have a website. There’s also no denying the popularity of WordPress, for blogging certainly, but also for site building. But businesses looking to build websites for their organizations should probably consider a platform better suited to meeting their needs.
As I observed in a recent post, it’s important for freelancers to take vacations on a regular basis. Small business owners should remember to do so as well. But when you do, we want to make sure not to overspend. Here’s how. I’ve had quite a few opportunities in my lifetime to travel, both on vacation and for other projects. Once I went on a package tour to London and Paris.
There is much to be said for a strong work ethic, a “can do” attitude, and for persevering when you feel tired. But like with anything in life, it’s easy to take a good principle to an unhealthy extreme. Photo by Haley Phelps Freelancers need to realize that going on vacation is not merely enjoyable but also crucial to a wholesome life.
Health care has been a sensitive subject in recent years. The Affordable Care Act (ACA) was a controversial law, and now there is a fresh wave of tension in the wake of president-elect Trump’s promise to repeal it. American health care operated in a broken system before Obamacare was passed, but the ACA has not necessarily relieved the strain that health insurance places on m ...
There’s nothing quite like not having work. You feel a sick sensation in your stomach and a mounting panic. I myself have had this experience on more than one occasion. But all things considered, I don’t have much to complain about. I’ve never gone through a long period of unemployment, as many people have. What’s more, many who are unemployed also have children depending on them.
I was 25 when Obamacare went into effect. I had been off my parents’ health insurance plan for some time and had already had some adventures in trying to find affordable coverage on my own. Unfortunately, my birthday is right at the end of January. Twenty-five days after the Affordable Care Act was implemented, I turned 26.