jessica mouser

  • On-Demand Labor Solves Problems of Companies and Workers

    There’s nothing quite like not having work. You feel a sick sensation in your stomach and a mounting panic. I myself have had this experience on more than one occasion. But all things considered, I don’t have much to complain about. I’ve never gone through a long period of unemployment, as many people have. What’s more, many who are unemployed also have children depending on them.

    Growmap- 9 readers -
  • United Healthcare Is the Easy Choice for Small Businesses

    I was 25 when Obamacare went into effect. I had been off my parents’ health insurance plan for some time and had already had some adventures in trying to find affordable coverage on my own. Unfortunately, my birthday is right at the end of January. Twenty-five days after the Affordable Care Act was implemented, I turned 26.

    Growmap- 10 readers -
  • Want to Post a Job? Why Betterteam Is the Way to Go

    According to Fast Company, “Small businesses typically worry they’re living in bigger companies’ shadows in the talent market, but…research suggests they may have a hidden edge.” 87% of those who participated in a LinkedIn survey said that, given the choice, they would prefer to work for a small business over a large corporation. 87% is a pretty significant majority.

    Growmap- 8 readers -
  • How to Optimize Your Site for Conversions

    You might think that increasing traffic to your ecommerce site should be your top priority. However, it actually makes a lot more sense for you to focus on getting conversions. Image Credit: Marketoonist Business Cartoons It could be that thousands of people come across your site every day. But if none of them complete your call to action, you are essentially failing because yo ...

    Growmapin How To's- 8 readers -
  • Why You Should Not Allow Workplace Gambling

    Anyone who lives or works in close quarters with another human being knows that there will eventually be conflict. Conflict often comes from misunderstandings between people. However, it could also be that an individual’s personal struggles are so great that they disrupt those around them. One situation that can lead to serious consequences is that of workplace gambling.

    Growmap- 10 readers -
  • Why Customer Service Matters and How to Improve It

    From which company are you more likely to buy? An existing vendor whose products you already enjoy or a retailer that is completely new to you? Most people are more likely to buy from a brand they already know and trust. Research shows that the probability of people buying from an unfamiliar company is 5-20%, while the odds of people buying from a company they trust is 60-70%.

    Growmapin How To's- 12 readers -
  • 9 Powerful Ways to Grow Your Business

    Now that you have finally made the leap from employee to business owner, you might find yourself floundering as you struggle to get your business off the ground. You’re finally seeing business operations from the other side of the equation and realizing you’re in a whole new ballgame. Before you give in to frustration, here is some advice that can help you to grow your small ...

    Growmap- 8 readers -
  • Covve Provides Private Network and Secure Business Growth

    The Harvard Business Review observes that “Networks deliver three unique advantages: private information, access to diverse skill sets, and power.” Private networking is important because information that everyone has is not that valuable. Personal contacts can offer you data no one else knows. This information can be an enormous advantage to you if there is trust between you ...

    Growmap- 16 readers -
  • How Digital Tech Is Revolutionizing Human Resources

    Anyone who works in human resources knows the challenges that come with hiring and training personnel. The good news is that digital tech is taking away a lot of the stress associated with organizing the many details involved in HR. According to research from Deloitte University, “Mobile and other technologies could allow HR leaders to revolutionize the employee experience th ...

    Growmap- 9 readers -
  • Create Banner Ads That Are Beautiful with Bannersnack – And Manage Them

    Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably be frustrated.

    Growmapin Display- 9 readers -
  • Why Visual Storytelling Makes for Powerful Marketing

    Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by the desire for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information.

    Growmap- 10 readers -
  • How Surety Bonds Can Help You Avoid Disaster

    Imagine that you have just bought a car, but despite your best efforts in examining it before purchasing, it breaks down within a week. In this situation, the surety bond that your auto dealer was required to post guards you from financial harm. Because of this protection, you can file a claim against the company and get compensated for your losses.

    Growmap- 10 readers -
  • 6 Tips for Successful International Expansion

    For most entrepreneurs, global expansion and global domination are their primary goals. Over the past few months, I’ve spoken with multiple growth marketers and international growth experts about basic mistakes they have made in the process of international expansion. From these conversations, I decided to put together a list of the 6 tips for successful international expansion. 1.

    Growmap- 9 readers -