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It’s a job to look for a job, especially when a recruiter isn’t proactively sourcing you for your next opportunity in digital marketing. And depending on where you are in your career, that scenario may not readily present itself. In the meantime, use your content marketing prowess to make your job search work for you.
In most organizations, marketers don’t own the task of writing job descriptions for new opportunities available within their organization. This responsibility generally belongs to people in human resources or recruiting. And even if those folks have marketers review a draft before it posts (at least for marketing positions, that is), many times the urgency of the request preve ...
As a marketer, you’re regularly attracting, persuading and converting prospective customers through the use of relevant content delivered at the right time. It’s a lot to manage on a daily basis. Wouldn’t it be nice to have someone with whom you could collaborate outside of your department but inside your organization—someone with whom you could share ideas and be a sounding bo ...
Organizations understand the benefit of investing time and money to create content that promotes their products and services, and many also make a similar investment in content to source applicants for open jobs. However, far fewer expend the resources to develop and promote content aimed at effectively onboarding new hires.
Published 1 min ago 27 In the same way that your corporate brand reputation can induce individuals to purchase (or not purchase) products and services from your company, your employment brand is key in determining whether job seekers choose to apply to positions with your organization. In my last article, I discussed ideas for moving job seekers through the Considerat ...
Published 2 mins ago 29 With so many options for attracting job seekers, it can be daunting to determine which recruitment marketing tactics to employ to find top talent. However, if we put on our content marketing hats and think about how the customer buying cycle parallels the applicant sourcing process, our task at hand becomes much simpler.