jessica thompson

  • SEM’s legit: Our top paid search columns of 2016

    This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it all.

    Search Engine Landin Paid Search SEO- 29 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can only wonder: Were they right? Local SEO cont ...

    Search Engine Landin SEO- 29 readers -