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What is the point of marketing? Is it to identify with your target audience? To get your brand name known and recognized , or is it designed to simply boost your sales and generate you a tidy income? Every company will have a specific reason as to why they utilize marketing, developing campaigns to fulfill a purpose.
Before the inevitable eye rolling and sighing takes place at the sight of yet another debate about guest posting, this blog post is not designed to reiterate the rules of content marketing. Nor is it meant to be another show of support for Matt Cutts and his strong views, although most of us within the world of SEO will appreciate his opinions in even the smallest of forms.