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Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with divergent fields, formulas, and more. They see data as their marketing kryptonite. To see this kind of data as a treasure chest – as a means to be more effective in your content marketing – I suggest you use the word “personalization” when you talk big data.
When it comes to storing and sharing creative assets, does your organization use Dropbox or Box accounts? Google Drives or Sky Drives? Adobe Creative Cloud accounts, back-up hard drives, or file-sharing systems? Or some combination of these options? When you hear about digital asset management (DAM) systems, do you think, “With all our media storage options, why would we ever need a DAM?” If .