jillean kearney

  • Introducing the Content Marketing Maturity Map

    Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons: Stonehenge represents the initi ...

    Visual.lyin Content- 14 readers -
  • How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

    Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. 1. Monkey See, Monkey Do… But Better All content marketers and creators have a handful of brands or publicati ...

    Visual.lyin Content How To's- 11 readers -
  • How Content & SEO Marketers Can Help Each Other Be Successful

    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing, demand generation, as well as sales and customer success. Next up? SEO. The dynamic between content marketing and SEO is interesting.

    Visual.lyin SEO Content Google How To's- 19 readers -
  • The When, Where & How of Using GIFs in Content Marketing

    GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections. There isn’t a digital content format or method of communication that hasn’t been taken over by GIFs. They’ve become one of the internet’s primary languages.

    Visual.lyin Social Content How To's- 19 readers -
  • How to Prevent a Live Q&A from Turning into a #BrandFail

    Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Hard. Here’s one example: And another: Responses like that are not exactly what a marketing or ...

    Visual.lyin How To's- 14 readers -
  • test video

    The leading content marketing platform: ScribbleLive gives marketers, publishers, and agencies everything they need to create effective content. Our software platform makes it possible to predict when content campaigns are going to be successful, simplifies collaboration, and helps unleash creativity. In an era when interru ...

    Visual.ly- 6 readers -
  • Why You Need Long-form Storytelling to Become a Thought Leader

    This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation.

    Visual.lyin Content- 22 readers -
  • Long-form Storytelling & Thought Leadership: A Content Marketing Success

    Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you.

    Visual.lyin Content- 19 readers -
  • Thought Leadership & Long-form Storytelling: A Content Marketing Success

    Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you.

    Visual.ly- 31 readers -
  • How to Align Content Marketing and Demand Generation Teams

    I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.

    Visual.lyin Content How To's- 23 readers -
  • What Working at an Apple Store Taught Me About Good Event Marketing

    I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop exi ...

    Visual.ly- 10 readers -
  • Cocktails & Content [San Francisco]: What We Learned from Our Panelists

    On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital Nanneke Jansen – Senior Manager, Marketing Program ...

    Visual.lyin Content- 9 readers -
  • GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

    We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.

    Visual.lyin Content- 14 readers -
  • Short-form & Long-form: Where They Fit in Your Content Strategy

    Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have to be.

    Visual.lyin Social Content- 14 readers -