Jillian Richardson

  • 7 Takeaways From Cision’s ‘State of the Media’ Report

    As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. To address that distinction, Cision, a communications software company, recently conducted a su ...

    Jillian Richardson/ The Content Strategistin Mobile- 12 readers -
  • 10 Times Periscope Was Actually Kind of Useful

    Video is expensive. Producing a clip that looks professional enough to compete on TV and YouTube regularly runs brands millions of dollars once you account for talent, equipment, and distribution fees. But on a small scale, livestreaming on an app like Periscope (which is owned by Twitter) has changed that reality.

    Jillian Richardson/ The Content Strategist- 16 readers -
  • Infographic: Email Is Eating More of Your Life Than You Think

    Sending emails can make you feel like a lovestruck middle schooler—when should you send the note? Have they read it yet? Should you send marketing-related messages before lunch? (Okay, maybe not that last part.) Thankfully, Boomerang, a browser extension that allows people to schedule emails, released an infographic that reveals some secrets gleaned from analyzing 5 million emails.

    Jillian Richardson/ The Content Strategistin EMail- 22 readers -
  • 8 Valentine’s Day Marketing Campaigns That Aren’t Boring

    So many Valentine’s Day ads are cheesy and played out: women swooning over roses, singletons spooning Ben & Jerry’s into their mouths, guys popping the question with diamonds the size of apples. Did he go to Jared? Even if he did, no one cares. Luckily, some advertisers decided to think outside of the heart-shaped chocolate box this year. Here are our favorites. 1.

    Jillian Richardson/ The Content Strategist- 38 readers -
  • 7 Email Capture Boxes That Will Make You Want a Fuller Inbox

    Achieving inbox zero is a huge bragging right for some people. They’re the coworkers who walk to your desk, notice your 2,145 unread messages, and say, “How the hell do you manage that?” like you’re some kind of digital hoarder. But even if you’re not a digital neat freak, you probably don’t want more email overload. That presents a problem for content marketers.

    Jillian Richardson/ The Content Strategistin EMail- 29 readers -