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Last year, NPR published a blog post titled “Help A Blind Person Identify Everyday Things.” This sort of language is fairly common, probably not something that would offend most people. Yet referring to individuals as blind first, and a person second, could suggest that their disability is the primary thing that defines them.
As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. To address that distinction, Cision, a communications software company, recently conducted a su ...
Video is expensive. Producing a clip that looks professional enough to compete on TV and YouTube regularly runs brands millions of dollars once you account for talent, equipment, and distribution fees. But on a small scale, livestreaming on an app like Periscope (which is owned by Twitter) has changed that reality.
Sending emails can make you feel like a lovestruck middle schooler—when should you send the note? Have they read it yet? Should you send marketing-related messages before lunch? (Okay, maybe not that last part.) Thankfully, Boomerang, a browser extension that allows people to schedule emails, released an infographic that reveals some secrets gleaned from analyzing 5 million emails.
So many Valentine’s Day ads are cheesy and played out: women swooning over roses, singletons spooning Ben & Jerry’s into their mouths, guys popping the question with diamonds the size of apples. Did he go to Jared? Even if he did, no one cares. Luckily, some advertisers decided to think outside of the heart-shaped chocolate box this year. Here are our favorites. 1.
The Internet is full of manipulation, passive-aggressive pleas, and FOMO. We usually expect these unhealthy behaviors from individuals who take social media too far. But even though some of today’s biggest publishers have more credibility than someone trolling on Twitter, they have more in common than you might think.
Achieving inbox zero is a huge bragging right for some people. They’re the coworkers who walk to your desk, notice your 2,145 unread messages, and say, “How the hell do you manage that?” like you’re some kind of digital hoarder. But even if you’re not a digital neat freak, you probably don’t want more email overload. That presents a problem for content marketers.
When subscribers want to break up with you, it hurts. At one point, they made an effort to sign up for your email, but now they’re unsubscribing, moving on to a different relationship with some other brand that made them feel special. Maybe you were too needy and the magic faded. Worst of all, it’s extremely tough to win them back.
The reusable water bottle brand Bobble recently released an ad that parodies all of the tired commercial millennial cliches — running in fields, pushing each other in grocery carts, standing epically on the top of mountains— you know, the usual stuff. While Bobble’s ad is a joke, it highlights an important truth in the advertising world— companies that are desperately trying ...
If Sarah McLachlan ever shows up on cable, then you know it’s time to mute the TV. Sarah has a lovely voice, but her public service announcements for animal cruelty are so dramatic and sorrowful that even she changes the channel when they come on. Of course, it’s hard to create a campaign that drives home an important point while also being entertaining. But it can be done.
Have you ever watched a commercial and immediately thought, “Well, that was just plain stupid”? Even worse, has it ever been burned into your brain for the next week? Sometimes, the only possible response to a commercial is, “How did that get made?” This type of viewer response isn’t necessarily a sign of bad advertising (although it certainly can be).
Pot Noodle—you know, the noodles-in-a-cup company—recently released a TV ad called “You Can Do It.” In the first few moments of the spot, viewers are lured into thinking that it’s the same old story: some guy lifts heavy things and punches the air while wearing a hoodie, all in the hopes of becoming a champion. However, it turns out that he’s not exactly the champion you thought he’d be.
Vladimir Nabokov once said, “Satire is a lesson.” I completely agree. When a company, or an industry, is the butt of a joke, they shouldn’t ignore it—they should see it as an opportunity to view themselves in a different light. If they did, a lot of valuable lessons could be learned. To get the education started, here are 10 articles from The Onion that will make marketers wan ...
If any company has an inherent advantage when it comes to content marketing, it’s GoPro. Creator of the mountable cameras you’ve seen in dozens of YouTube videos and atop the selfie sticks of annoying tourists, GoPro has the luxury of tons (and tons) of user generated content to play with. When content is the end product of what your selling, you know you have it pretty good.
Gone are the days when celebrities existed solely on the silver screen. Over the past couple years, YouTube has been the source of hundreds of Internet stars—Smosh, Blogilates, Seven Super Girls, and Savannah Brown, to name a few. Sure, their names might be not be as widely recognizable as Brad Pitt or Angelina Jolie, but they have fiercely loyal fans and tons of lucrative sponsorships.
Browser extensions are kind of like the medicine cabinet of the Internet. Getting heartburn from the lack of engagement on your brand’s social channels? Insomnia from checking your company’s mentions on Twitter every two minutes? Migraines from the absurd amount of tabs you know you can’t close? There are remedies out there.
Buffer, a software company with the hard-earned reputation as the king of social media content, recently released its top 25 social media SlideShares. The hundreds of slides contain tons of information about Twitter, Facebook, and all of our other social media favorites. Of course, you probably don’t want to take the time and sift through all of that information.
If you’re in advertising, you probably skipped over the Emmy nominees for “Lead Actor in a Drama” and went straight to “Outstanding Commercial.” This year, six advertisements were nominated, and all of them show an amazing amount of creativity. If you decide to watch them one after the other, you’ll go from laughing to sniffling in a matter of minutes.
GIFs have been around for a long time, but for brands, the fun is just getting started. According to Adweek, Facebook is about to let brands post GIFs, Twitter recently allowed for auto-looped GIFs on its native video player, and companies like Giphy and Tumblr are raking in the cash by making branded GIFs for companies. In other words, GIFs are going to be a big part of the future of marketing.
Most marketing ventures wouldn’t have the guts to describe themselves as a “liquor-filled chocolate treat” that’s “not for humorless bores.” But The Middle Finger Project, which is part of the copywriting company House of Moxie, is all about bucking trends. On the project’s website, its fearless founder Ash Ambirge goes on to explain that TMF is “in the business of shunning cl ...