- Our Blog
Your eyes are glued to the screen as you watch your favorite TV show. The writers are about to reveal a huge secret about your favorite character. Then, just as you’re about to find out the details, commercials come on. You immediately mute the screen and start scrolling through Instagram. Even photos of your friend’s latte are more interesting than a 30-second spot for wrinkle cream.
Making connections at a networking event is awkward. They’re so forced, like bad blind dates. The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. But how can you know which one-liners will actually spark an interesting, memorable conversation? I decided to find out.
Last year, NPR published a blog post titled “Help A Blind Person Identify Everyday Things.” This sort of language is fairly common, probably not something that would offend most people. Yet referring to individuals as blind first, and a person second, could suggest that their disability is the primary thing that defines them.
As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. To address that distinction, Cision, a communications software company, recently conducted a su ...
Video is expensive. Producing a clip that looks professional enough to compete on TV and YouTube regularly runs brands millions of dollars once you account for talent, equipment, and distribution fees. But on a small scale, livestreaming on an app like Periscope (which is owned by Twitter) has changed that reality.
Sending emails can make you feel like a lovestruck middle schooler—when should you send the note? Have they read it yet? Should you send marketing-related messages before lunch? (Okay, maybe not that last part.) Thankfully, Boomerang, a browser extension that allows people to schedule emails, released an infographic that reveals some secrets gleaned from analyzing 5 million emails.
So many Valentine’s Day ads are cheesy and played out: women swooning over roses, singletons spooning Ben & Jerry’s into their mouths, guys popping the question with diamonds the size of apples. Did he go to Jared? Even if he did, no one cares. Luckily, some advertisers decided to think outside of the heart-shaped chocolate box this year. Here are our favorites. 1.
The Internet is full of manipulation, passive-aggressive pleas, and FOMO. We usually expect these unhealthy behaviors from individuals who take social media too far. But even though some of today’s biggest publishers have more credibility than someone trolling on Twitter, they have more in common than you might think.
Achieving inbox zero is a huge bragging right for some people. They’re the coworkers who walk to your desk, notice your 2,145 unread messages, and say, “How the hell do you manage that?” like you’re some kind of digital hoarder. But even if you’re not a digital neat freak, you probably don’t want more email overload. That presents a problem for content marketers.