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Are you planning a Facebook contest? Want to make sure it’s a success? An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love. In this article I’ll share 17 tips to make your Facebook contest a success. Discover seventeen tips for running successful contests on Facebook.
Do you want to boost conversions from your Facebook app? Have you thought about promoting it with Facebook ads? Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions. In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.
Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service? If so, would you like to improve the conversion rates of those landing pages? Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, po.
In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.” They key to using social media for holiday marketing, he wrote, is motivating consum ...
Do you run giveaways using social media? Have you considered partnering with an influential blogger? Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services. In this article you’ll discover how to partner with influencers for a successful social media giveaway. Discover how to partner with influencers for social media giveaways.
Is your company active on Instagram? Want to host a contest to build excitement about your business? Instagram makes it easy to run quick contests that engage your audience and build your fan base. In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand. Discover 4 steps to running an Instagram contest.
Do you need more leads for your business? Are you looking to better understand your fans? When you collect data from your fans, you can make your products better and improve customer service. In this article I’ll share three ways to use social media to gather leads and insights from your fans.
If you’re a business on Facebook, there’s a good chance you’ve been fighting the organic reach battle. In the last year-and-a-half, Facebook organic reach has gone from around 16 percent per post to as little as 1 percent per post. To give you an example of the effect on businesses, my company’s Facebook Page has 74,000 fans.
Do you want to grow your Facebook audience? Have you thought about using giveaways to educate your customers? Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers. In this article you’ll discover how they increased their Facebook following by 200% w ...
Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid. In this article I’ll share five tips for building and running successful social media campaigns.
Do you want a way to grow your list, get better feedback or increase user-generated content? Do you use Facebook giveaways and contests to collect information about your fans? Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.
John Rampton interviews ...
Do you use split testing? Did you know you can split test both your Facebook Page posts and your Facebook ads? Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions. In this article I’ll share how to split test Facebook posts and ads.
Are you using Facebook sidebar ads? Are you getting the results you want? The kinds of images and text you use in your Facebook ads impact your audience’s response. In this article you’ll discover what makes people more likely to click on your Facebook sidebar ads. Designing Click-Worthy Ads Facebook sidebar ads are pretty small (at least for now).
There are plenty of great free business monitoring tools out there for small businesses, however, at some point you will find yourself needing a few more features than the free ones can offer. You generate all the social media traffic you want to ensure that you convert some of it. Here are three of my favorite, low-priced tools.