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Slow but Steady Gains in the Retail Race December 23, 2015 - Posted by Jim Shannon to News The most recent sales forecast from the market research company eMarketer shows retail sales increasing by 3.5 percent in 2016, up slightly over 2015’s 3.3 percent growth. This will translate into close to $5 billion in total U.S.
Businesses Putting the Brakes on Mobile Marketing May be Going Nowhere December 16, 2015 - Posted by Jim Shannon to News Mobile marketing continues its steady growth and businesses that fail to acknowledge and respond to this will eventually lose ground to more progressive competitors. BrightLocal, specialists in local SEO marketing, recently released a set of statistics cu ...
How to Tackle Ad Blockers Throwing Publishers for a Loss December 8, 2015 - Posted by Jim Shannon to News Ad blocking is a growing trend among those on the Internet, and it is posing a serious problem for publishers. Yet despite the impact it has on revenue, few companies know if anything can be done about it.
Local Artists Crafting Relationships with Large Retailers December 9, 2015 - Posted by Jim Shannon to News Artisans looking to increase their exposure and expand sales should take notice of a new approach being utilized by large retailers that have begun working with local craftspeople in order to generate sales by appealing to a customer base interested in unique items.
Meaningless Meetings and Excessive Emails Impediments to Productivity November 25, 2015 - Posted by Jim Shannon to News Time’s a-wastin’, and employees face a number of issues that hurt their ability to be productive, according to the results of a study conducted by the Harris Poll and commissioned by the work and project management company, WorkFront.
Is Your Over-the-Phone Customer Service a Hang Up? November 18, 2015 - Posted by Jim Shannon to News Poor customer service is one of the biggest complaints consumers have about companies and it is one of the forces that drives them away. Yet, while many companies say they take aggressive measures to improve the experience, they intentionally employ tactics that frustrate co ...
Lead Conversion Rates Better When Response is Timely November 12, 2015 - Posted by Jim Shannon to News It appears that timing is everything when it comes to converting leads. A newly released study from the sales software firm Velocify found that sales conversions more than double when calls are made within the first few minutes of receiving a lead.
Content and Performance Matters for Consumers and Websites October 28, 2015 - Posted by Jim Shannon to News While it seems the adage “The more things change, the more they stay the same” still rings true, there are signs that consumers’ expectations when it comes to the website experience may be evolving.
Keeping Loyalty Programs Relevant October 21, 2015 - Posted by Jim Shannon to News Loyalty programs continue to show healthy growth, increasing by 26 percent to 3.3 billion members in 2014, according to a survey conducted by the loyalty research firm Colloquy. “Customer Loyalty in 2015 and Beyond” analyzed data collected from more than 2000 respondents in the United States and Canada.
New SBA Website Provides Cybersecurity Blanket for Small Businesses October 14, 2015 - Posted by Jim Shannon to News In conjunction with National Cybersecurity Awareness Month, the U.S. Small Business Administration has launched a website for small businesses that addresses issues associated with cyber threats, security, and safety. The website, www.sba.
Are Your Emails Getting Through to Subscribers? October 8, 2015 - Posted by Jim Shannon to News Maximizing email success has become a key element in driving profits and maintaining relevancy in the marketplace. But understanding the components of a successful email campaign can be tricky, at best.
When a Rep Calls, Will Anyone Answer? September 30, 2015 - Posted by Jim Shannon to News SMBs are flooded with calls from reps offering a range of information and services that can benefit them and improve their business. However, few of these calls are answered, and even fewer result in sales.
Studies Question Why Consumers Share Their Personal Data September 23, 2015 - Posted by Jim Shannon to News A new study recently released by Zebra Technologies is increasing the confusion about whether consumers are willingly sharing personal information, and what motivates them to provide that information when they do share.
A Strong Online Presence Can Bring Holiday Cheer for Local Businesses September 16, 2015 - Posted by Jim Shannon to News While it may seem like it is months away, for many shoppers the holiday season is practically upon them, and they are already planning their shopping excursions. A new study from G/O Digital Marketing Solutions found that almost a quarter of all holiday s ...
A Willingness to Say No May Be a Best Business Practice September 11, 2015 - Posted by Jim Shannon to News Just as consumers can be selective when it comes to which companies they would like to work with, businesses may be equally well-served to be as choosy when it comes to whom they wish to take on as customers or clients, especially if it is a new business.
Pew Research Investigates Current Social Media and Mobile Messaging Trends September 3, 2015 - Posted by Jim Shannon to News The non-partisan Pew Research Center recently released its “Mobile Messaging and Social Media 2015” survey, an analysis and comparison of evolving communications tools such as social media and messaging service platforms across various demographics.
Survey: Consumers Trust Online Assessments of Local Businesses September 2, 2015 - Posted by Jim Shannon to News If you have ever wondered if online reviews have an impact on consumers, it turns out they really do. According to BrightLocal’s “Local Consumer Review Survey 2015,” 92 percent of consumers read local reviews and they affect how a business is perceived.
Mobile Sites Trump Apps for Internet Searches August 19, 2015 - Posted by Jim Shannon to News Local small businesses face an interesting dilemma when it comes to deciding between using smartphone apps or their website when developing and deploying marketing campaigns. While almost 90 percent of users are immersed in their apps while on their smartphones or tablets (accordi ...
Phone It In – Cashing In on Click-to-Call August 5, 2015 - Posted by Jim Shannon to News As smartphones continue their steady spread across the human landscape, a new pattern is rapidly emerging as one of the most influential on the purchasing preferences of consumers. A newly released report from the mobile advertising analytics firm Marchex identified click-to-call commer ...
Local and Small Businesses Have a Hard Time Landing on the Front Page July 30, 2015 - Posted by Jim Shannon to News Local and small businesses hoping to find their way onto a first page listing of the big three search engines (Google, Yahoo, and Bing) may find their opportunities limited when trying to compete with national companies.