Jim Yu

  • Marketing with intent: The combined power of SEO and content

    If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click and stay on your website.

    Jim Yu/ Search Engine Watchin SEO Content- 26 readers -
  • SEO and content convergence: Making the most of moments that matter

    It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion. Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee performance and results.

    Jim Yu/ Search Engine Landin SEO Content- 14 readers -
  • 3 ways to ensure your marketing technology stacks up

    The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide range of marketer needs. Depending on your point of view, the number of new vendors and tools available — which grew by 40 percent within just one year — is either incredibly exciting or very daunting.

    Jim Yu/ Marketing Land- 24 readers -
  • 5 massive SEO and content shifts you need to master right now

    Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content at the right time on the right device as quickly as possible.

    Jim Yu/ Search Engine Landin SEO Content Google- 18 readers -
  • International SEO: 5 ways to scale performance

    The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of the population — leaving plenty of room for growth.

    Jim Yu/ Search Engine Watchin Paid Search SEO- 13 readers -
  • The keys to activating content across multiple channels

    Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our search ranking. This sort of thinking can limit marketers’ ability to make the most out of content, and can even cause us to misappropriate our time and resources.

    Jim Yu/ Marketing Landin Content- 16 readers -
  • Top Tips on Voice Search: Artificial Intelligence, Location and SEO

    By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world. The explosive ubiquity of this mobile-connected technology has led people to depend on these devices more regularly, with 94 percent of smartphone users claiming that they carry their phones with them frequently and 82 percent reporting that they never, or rarely, turn their phones off.

    Jim Yu/ Search Engine Watchin Paid Search SEO- 27 readers -
  • Voice search and data: The two trends that will shape online marketing in 2017

    With the explosion of technology in the digital space, customer expectations and website capabilities are constantly changing. As we approach the middle part of 2017, now is a good time to closely examine trends that will have the greatest impact on the industry this year. There are now more than a billion websites available, and the amount of data online has exploded from 1 ...

    Jim Yu/ Marketing Land- 21 readers -
  • 3 steps to overcoming site issues that impact performance

    Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality standards have also matured.

    Jim Yu/ Search Engine Landin SEO- 15 readers -
  • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

    The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries, particularly since mid-2015.

    Jim Yu/ Search Engine Landin SEO Google- 40 readers -
  • The psychology of search intent: Converting moments that matter

    Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its myriad features are concerned.

    Jim Yu/ Search Engine Watch- 18 readers -