Jim Yu

  • 5 steps to making your content smarter

    The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged disciplines. Given that 51 percent of the traffic arriving on your website is likely from organic search, I believe that the growing understanding of the integration ...

    Jim Yu/ Search Engine Watchin Content- 8 readers -
  • 14 ways to get smarter with your content and SEO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Jim Yu/ Search Engine Landin SEO Content- 21 readers -
  • The collision between PR, content, and SEO: How to make it work for you

    The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online brand seemed to sound the death toll for tradit ...

    Jim Yu/ Search Engine Watch- 31 readers -
  • 5 ways to balance technical & non-technical SEO

    In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results.

    Jim Yu/ Search Engine Landin SEO- 22 readers -
  • Martech and ad tech: Challenges and opportunities

    The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a potential merger means finding ways to use data from martech to power ad tech. Others see massive differences between the two types of technologies and predict synergy by way of hybrid solutions that combine elements of each within a single piece of software.

    Jim Yu/ Marketing Land- 21 readers -
  • 5 essential aspects of technical SEO you cannot neglect

    Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the spectrum.

    Jim Yu/ Search Engine Watchin SEO- 10 readers -