Jim Yu

  • Google and Progressive Web Apps: the mobile experience and SEO

    As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible. Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile app.

    Jim Yu/ Search Engine Landin SEO Google- 11 readers -
  • SEO Six Sigma: 5 ways to scale your enterprise operation

    From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more from brands online, including personalized experiences.

    Jim Yu/ Search Engine Landin SEO- 6 readers -
  • Four pillars of SEO management: optimizing content for success

    According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search. This means that your position on the SERP has more impact on your site traffic than paid search, email, social media, and direct visitors combined. Gaining this attention is critical, but it is also quickly becoming more challenging.

    Jim Yu/ Search Engine Watch- 10 readers -
  • The art of content creation and the science of measurement

    Half of all B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will be even more content, more competition and higher standards for those who want to succeed. From the consumer standpoint, the online content world has seen shifts in levels of interest and activity.

    Jim Yu/ Marketing Landin Content- 12 readers -
  • SEO and the CMO: Communication and board room metrics that matter

    SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO efforts can still present a considerable challenge for marketers.

    Jim Yu/ Search Engine Landin SEO- 9 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017. The world of SEO continues to change at lightning speed. Customer usage and expectations, not to mention Google’s algorithm updates, keep us marketers continuously making adjustments.

    Jim Yu/ Search Engine Watch- 11 readers -
  • The CMO and the DCoE: 3 steps to build your digital center of excellence

    Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according to IDC. CEOs and CMOs are increasingly becoming more accountable for driving maximum business impact from their digital marketing efforts, and building so-called “digital centers of excellence” is becoming key to organizational success and ...

    Jim Yu/ Marketing Land- 7 readers -
  • The ABC of Google Quick Answers

    Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.* Brands that wish to maintain a strong digital presence need to make sure their website is well represented within these rich answers.

    Jim Yu/ Search Engine Watch- 14 readers -
  • The importance of micro-moments: The mobile customer journey

    According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has changed the game for advertisers and consumers alike. Mobile is now not just about the device; it’s a lifestyle.

    Jim Yu/ Search Engine Landin SEO- 13 readers -
  • The 7 habits of highly effective digital marketers: agile skill sets

    As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search and mobile channels, social media, email and display to engage with their key audiences — and they expect their organizations to be present and active on these channels, too.

    Jim Yu/ Marketing Land- 16 readers -