Jim Yu

  • 5 steps to making your content smarter

    The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged disciplines. Given that 51 percent of the traffic arriving on your website is likely from organic search, I believe that the growing understanding of the integration ...

    Jim Yu/ Search Engine Watchin Content- 8 readers -
  • 14 ways to get smarter with your content and SEO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Jim Yu/ Search Engine Landin SEO Content- 20 readers -
  • The collision between PR, content, and SEO: How to make it work for you

    The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online brand seemed to sound the death toll for tradit ...

    Jim Yu/ Search Engine Watch- 29 readers -
  • 5 ways to balance technical & non-technical SEO

    In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results.

    Jim Yu/ Search Engine Landin SEO- 21 readers -
  • Martech and ad tech: Challenges and opportunities

    The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a potential merger means finding ways to use data from martech to power ad tech. Others see massive differences between the two types of technologies and predict synergy by way of hybrid solutions that combine elements of each within a single piece of software.

    Jim Yu/ Marketing Land- 18 readers -
  • 5 essential aspects of technical SEO you cannot neglect

    Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the spectrum.

    Jim Yu/ Search Engine Watchin SEO- 10 readers -
  • Marketing with intent: The combined power of SEO and content

    If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click and stay on your website.

    Jim Yu/ Search Engine Watchin SEO Content- 31 readers -
  • SEO and content convergence: Making the most of moments that matter

    It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion. Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee performance and results.

    Jim Yu/ Search Engine Landin SEO Content- 15 readers -
  • 3 ways to ensure your marketing technology stacks up

    The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide range of marketer needs. Depending on your point of view, the number of new vendors and tools available — which grew by 40 percent within just one year — is either incredibly exciting or very daunting.

    Jim Yu/ Marketing Land- 28 readers -