Jim Yu

  • 2017: The Year of Machine Learning, Intelligent Content and Experiences

    It is common knowledge that the amount of information available in the digital ecosystem is exploding. By 2020 it is expected to have grown from 130 exabytes to 40,000 exabytes. Digital (and in our case search and content) data holds the keys to marketing success. It contains the critical patterns on consumer intent and behavior, preferences, and content/topics that brands nee ...

    Jim Yu/ Search Engine Watchin Content- 8 readers -
  • Google’s shift to mobile-first: mobile moments that matter

    Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key poin ...

    Jim Yu/ Search Engine Landin SEO Google- 9 readers -
  • 7 omnichannel marketing tips to attract holiday shoppers

    Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report from PwC’s 2016 Holiday Outlook.

    Jim Yu/ Marketing Land- 11 readers -
  • Searching for and winning the marketing moments that matter

    Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital connections with increasing frequency. Companies increasingly rely on chatbots when dealing with customers, and a growing number of professionals turn to digital assistants to help them remain organized.

    Jim Yu/ Marketing Land- 10 readers -
  • Google and Progressive Web Apps: the mobile experience and SEO

    As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible. Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile app.

    Jim Yu/ Search Engine Landin SEO Google- 11 readers -
  • SEO Six Sigma: 5 ways to scale your enterprise operation

    From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more from brands online, including personalized experiences.

    Jim Yu/ Search Engine Landin SEO- 8 readers -
  • Four pillars of SEO management: optimizing content for success

    According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search. This means that your position on the SERP has more impact on your site traffic than paid search, email, social media, and direct visitors combined. Gaining this attention is critical, but it is also quickly becoming more challenging.

    Jim Yu/ Search Engine Watch- 12 readers -
  • The art of content creation and the science of measurement

    Half of all B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will be even more content, more competition and higher standards for those who want to succeed. From the consumer standpoint, the online content world has seen shifts in levels of interest and activity.

    Jim Yu/ Marketing Landin Content- 15 readers -
  • SEO and the CMO: Communication and board room metrics that matter

    SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO efforts can still present a considerable challenge for marketers.

    Jim Yu/ Search Engine Landin SEO- 10 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017. The world of SEO continues to change at lightning speed. Customer usage and expectations, not to mention Google’s algorithm updates, keep us marketers continuously making adjustments.

    Jim Yu/ Search Engine Watch- 12 readers -
  • The CMO and the DCoE: 3 steps to build your digital center of excellence

    Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according to IDC. CEOs and CMOs are increasingly becoming more accountable for driving maximum business impact from their digital marketing efforts, and building so-called “digital centers of excellence” is becoming key to organizational success and ...

    Jim Yu/ Marketing Land- 9 readers -
  • The ABC of Google Quick Answers

    Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.* Brands that wish to maintain a strong digital presence need to make sure their website is well represented within these rich answers.

    Jim Yu/ Search Engine Watch- 15 readers -