- Our Blog
In the age of social media, is email still relevant in reaching out to your audience? The answer is yes. According to a recent report from Ascend2, 45% of marketers report that email marketing is their most effective tactic for lead generation, and 72% find that email marketing is easy to execute. But despite email’s popularity, however, many marketers aren’t spared from making ...
One of the best ways to test your ideas in order to improve your conversion rate is through A/B testing. A/B testing is a simple, yet incredibly effective tool which provides you with a way to structure your ideas and test them out online. It’s also an extremely cheap way of trying to find what works and doesn’t.
Are you ready to buy in to the idea of a social media campaign to boost your marketing efforts? If you are, then you should know one thing: The key to the success of any marketing effort is a working knowledge of psychology triggers that influence human behavior. This is particularly true when it comes to social media, where the premise is to engage rather than sell to the audience.
Without SEO, you would not be able to build up your brand’s visibility, and your potential customers would not be able to find you. However, optimizing your site for a search engine is not as simple as it sounds. You may think you have done your SEO diligence, but you don’t really know if it is working. You need to assess if your SEO is spot on by completing an SEO audit checklist.
Stories have always been an effective way for people to learn and entertain each other since prehistoric times. Before the invention of writing, they could only pass on their knowledge and culture to the next generation by telling stories. Telling stories was a way to keep a record of things, such as heroic feats, learning experiences, and the origin of things.