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Estimated reading time: 2 minutes, 56 seconds In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Although innovative, the technology shouldn’t come as a surprise to marketers as it’s simply a natural evolution i ...
Estimated reading time: 6 minutes, 6 seconds Marketing through mobile devices is not a new concept, however, shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. And as with all unknowns, there are several myths surrounding mobile commerce that are confusing retailers and delaying them from truly understanding the valu ...
Estimated reading time: 6 minutes, 43 seconds Inbound marketing vs. content marketing: is there really a difference? According to Hubspot, yes there is a distinct difference. Although subtle, Hubspot argues that content is a subset of inbound marketing and therefore the two are not synonyms as many marketers believe.