joana ferreira

  • Why Marketers Need to Know About Conversational Shopping

    Estimated reading time: 2 minutes, 56 seconds In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Although innovative, the technology shouldn’t come as a surprise to marketers as it’s simply a natural evolution i ...

    State of Digitalin SEO- 12 readers -
  • Five Mobile Commerce Myths Debunked

    Estimated reading time: 6 minutes, 6 seconds Marketing through mobile devices is not a new concept, however, shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. And as with all unknowns, there are several myths surrounding mobile commerce that are confusing retailers and delaying them from truly understanding the valu ...

    State of Digitalin Mobile- 17 readers -
  • What Skills do You Need in a Successful Inbound Marketing Team?

    Estimated reading time: 6 minutes, 43 seconds Inbound marketing vs. content marketing: is there really a difference? According to Hubspot, yes there is a distinct difference. Although subtle, Hubspot argues that content is a subset of inbound marketing and therefore the two are not synonyms as many marketers believe.

    State of Digitalin Content- 20 readers -
  • Cutting Through the Noise with Content Marketing

    Estimated reading time: 6 minutes, 28 seconds Content marketing is big in the world of digital; it has been for some time and it’s only set to grow. Working for a digital marketing agency that believes in the power of quality content, we’re constantly preaching the benefits of good content marketing and persuading clients to jump on board and produce quality content that s ...

    State of Digitalin Content- 13 readers -
  • 6 Reasons Why You Should Still Care About Google+

    If you asked most marketers this time last year about the value of Google+, they would have responded with enthusiastic nods of approval and quotes like ‘it’s the best social network to be on right now and will really boost your SEO’. As a result, brands were jumping on the bandwagon, building up their profiles, circles, and communities, and helping build Google+ as the soci ...

    State of Digitalin Social Google- 17 readers -