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Your biggest copy opportunity is this: your competitors are chickens. They’re scared of saying something that gets noticed. They’re scared of writing copy that sounds and looks different from what everyone else is publishing. They’re terrified of stringing together line after line of notice-me copy that’s actually sticky enough to make visitors do a double-take.
You don’t need to break the bank to write a landing page that converts. Image via 401k Calculator. PSST: This post was written by Henneke Duistermaat of Enchanting Marketing, Demian Farnworth of Copyblogger, Amy Harrison of HarrisonAmy.com and Joanna Wiebe of Copy Hackers. You can see all four of them speak on a copywriting panel at the Call to Action Conference in September ...
Don’t be a fail whale – test landing page “best practices.” Image source. PSST! Joanna Wiebe will be speaking at our first ever Call to Action Conference on September 12 in Vancouver. Check it out! Why split test your landing pages? Because you never know what impact a copy or design change might have on your business.