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Another 4/20 is upon us and as cannabis patrons prepare to celebrate, the marketing world is still trying to figure out how best to reach legal consumers of marijuana. This space continues to evolve as states in different parts of the country consider allowing cannabis to be sold in local shops — and not just for medical needs.
A few of Mickey Mouse’s pals within a division of The Walt Disney Company have been working on a method to better target marketing by learning more about consumers’ personalities. The research labs division at the entertainment giant was established to develop ideas that the company might consider exploring, and well as share some of its findings with the public.
As a veteran player in digital mapping, MapQuest has amassed a vast amount of location data over the years. Elise Neel, the head of MapQuest for business, says the company has evolved to meet not only the needs of marketers and other clients, but the demands of its owners. Verizon acquired MapQuest’s parent, AOL, in 2015 — and with that change came a new set of responsibilit ...
Mobile and online marketing are not the only segments where deciphering audience location and predicting their movement matters. Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers.
Blis, a provider of local intelligence, is unveiling a new service today that it claims can figure out where consumers will go — and then target mobile ads based on those expectations. Blis Futures, an artificial intelligence-driven, machine learning solution, identifies patterns to determine where consumers are likely to spend time, and then focuses brands’ marketing to reac ...
After years of gathering location data shared by its users, Foursquare keeps coming up with new ways its resources can help brands and retailers focus campaigns on their customers. A couple of weeks ago, the company released its Pilgrim SDK for retailers to use. Now today marks the public debut of Foursquare Analytics, a dashboard that puts location intelligence in the hands ...
InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies consumers who have not visited a partn ...
Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from traditional media buying.
It’s probably safe to say few small business owners want to be bogged down trying to keep their e-commerce sites running. If they want to drive more revenue, they need to focus on meeting their customers’ needs — not testing HTML code. The trouble, however, is that growing an e-commerce business requires building up a website’s capabilities.
Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers.
Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number of its peers are still struggling to make money.
Foursquare Releases Pilgrim SDK for Location Intel to Third Parties March 1, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News Apps and brands can now get their hands on some of the technology Foursquare uses to pinpoint where smartphones are in real-time — and get a clearer picture of how and when people move from location to location.
Mobile app and content developer Cheetah Mobile has taken the wraps off its rebranding today, and is showing off the renewed focus of its mobile ad business. Cheetah Ads puts a different moniker on something familiar — it renames the Cheetah Ad Platform business. But more importantly, the move is intended to unify elements of the company, in particular utility apps and mobile ...
Coaxing more customers to walk in and shop is what every merchant wants out of a loyalty program, but it is not always clear how effective these campaigns are. That’s why attribution — knowing for sure that new business resulted from a merchant’s marketing efforts — is such a holy grail in local, explicitly proving that spending money on a campaign is worth it.
A long-brewing change is transforming the way local business listings get used, says Mohannad El-Barachi, CEO of search marketing platform SweetIQ. Web and app-based directories that show where to find stores, restaurants, and other merchants are pretty common nowadays. But unless they take advantage of other services, content, and platforms, they are little more than digitized yellow pages.
Tapping into geolocation data has become essential for hyperlocal marketing strategies — but according to the folks at navigation app Waze, understanding what consumers are really up to when they travel around is a crucial next step. It can be easy for brands to make presumptions based solely on the fact that a specific person passed by a certain store — and then use that in ...
Like breadcrumbs, ads can lead travelers to visit new destinations — but figuring out whether or not a specific marketing campaign brought them to a particular city or even country has largely been antiquated guesswork. In the past, destination marketers relied on active input from visitors who shared comments on what made them book a trip to a particular place.
Advertisers have a new way to find out relatively quickly if their campaigns drive sales. Palo Alto-based data firm Commerce Signals this week rolled out its new centerpiece product, called databridge. The platform lets marketers see unfiltered transaction data directly from financial institutions, such as credit card companies, when purchases are made — offering local insigh ...
Building up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. There are big, fiercely competitive rivals in the ride-sharing space and new serivces popping up all the time — but that has not deterred Lyft. The company lauds the quality of its platform and service, positioning it for a different type of appeal among its peers.
Finding the right person to do a job around the house, whether it is a quick repair or major renovation, can often be a nerve-wracking chore. IAC’s HomeAdvisor has built a business around taking some of the pain out of the process by featuring prescreened, local service professionals at its online marketplace.