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Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, Perry Quinn, SVP of business innovation development at the National Restaurant Association moderated a panel on how the restaurants of tomorrow are taking shape.
#SFSNYC: Taking Location ‘Beyond Pins on a Map’ June 14, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC Mapbox SVP Marc Prioleau spoke at Street Fight Summit in Brooklyn in Tuesday, giving a bit of history of map technology and some clues to where it might go. During the early days of digital maps, Prioleau said, it was largely a one-way data flow with few op ...
#SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working June 13, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its clientele.
#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online June 13, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations.
The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local—however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn.
Online-to-offline marketing platform Empyr today announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.
Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Last October, Slice launched its iOS app for ordering pizza from local shops, rather than big chains that typically are already a step ahead making mobile ordering available.
Taking charge of online data about a business has become a key way to steer consumers into stores. More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand.
Streams of commentary flooding social sites can carry loud, powerful messages, but at the same time it might seem like an overflow of information for local marketers. A high volume of reviews and feedback give voice to customer sentiment, especially at a national or global level. The trouble is sorting out how those comments relate to individual store locations, if at all, or ...
It is inevitable that consumers will make a stop at a bank or ATM — everyone needs to deal with their money at some point. Even at a time when mobile banking is available, real-world branches can be readily found in most cities. But what brings a person nearby to a specific bank, or to other locations, can be an indicator of their intent, says Jake Davidow, head of media buyin ...
Well-known brands may have national, or even global platforms and campaigns for reaching out to customers—but none of that matters if the company does not know what customers think of their local stores. Staying in touch with local sentiment and perception can be more complicated for larger enterprises that might not notice every comment or tweet about their brands.
There’s no question that brands big and small not only want to take advantage of mobile/local campaigns — but also see real results. Companies want to know if a campaign actually brought customers to a store. Local data can provide the answer — so long as it’s clearly defined and comes from reliable outlets.
Digital is not the enemy of brick-and-mortar businesses. That was a key message in a Street Fight webinar Thursday, which featured inMarket and the Integer Group. Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket.
An idea has been percolating for some time at PlaceIQ for figuring out where customers go when they stop visiting a store. Today, the company is revealing its LandMark data product, which is intended to help marketers understand changes in consumer behavior that relate to location — such as shifting their visits from one store to a rival brand.
Forming a digital marketing strategy is no cookie-cutter affair for many restaurants. Attracting foot traffic at a TGI Fridays is not the same as pitching customers a deal on a sweater at store. Rather than appeal just on price, restaurants must literally play to consumers’ appetites. Timing can be as much of a factor as the type of message that is sent.
Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand such as SharkNinja, whose products have long lifecycles. That makes it all the more important to ensure digital marketing is effective in its reach, and cognizant of its customers’ needs, says Ajay Kapoor ...
A few taps is all it takes with an app to book travel arrangements or order dinner, and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. It comes down to a realization that even when making plans on a global scale, arriving at the destination brings the user back to the local level.
Proof meets pudding — perhaps? If Empyr’s new platform lives up to its promises, brands will soon be able to only pay for mobile ads that actually drive offline sales in their stores. On Tuesday, Empyr revealed a new performance marketing platform that it claims can verify when campaigns send customers to brick-and-mortar locations to make purchases.
Putting tools for creating websites in front of local businesses does not always mean they will jump to attempt web design for themselves. Whether it is to produce a true e-commerce channel or digital marketing to reach local customers, business owners scarcely have time to figure out how to get started.
Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Harman, which was acquired by Samsung in March, produces connected products such as audio systems through its brands that include JBL and Bang Olufsen Automotive.