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Every business that targets local wants to solve the mystery of balancing ad spend versus the real revenue their campaigns drive home. Pouring money into mobile ads while simply hoping the breadcrumbs draw customers to a location does not suffice. That is where location data company GroundTruth believes it can inject itself into the equation.
Many people who need corrective eyewear visit eye care stores every year as a regular part of life. This repeat type of business has become more and more attractive to a host of competitors who see the potential for long-term customers. These days, a slew of online-only outlets have begun to offer eyewear, putting pressure on their traditional brick-and-mortar rivals.
Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command.
Big brands plan to invest more in data and technology for the digital local marketing, and it is easy to see why. Connecting with the right audience and generating leads for sales teams has become even more crucial in the completion for local. Small businesses tend to be earlier adopters of digital marketing, as they eagerly try to reach out to their local markets.
Apple took the wraps off its latest iPhones Tuesday, offering three variants for consumers to covet until they hit the street later this month. The debut stands to do more than give gadget lovers their latest fix. The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of W ...
Geopath President Kym Frank says the money that outdoor advertising industry put towards digital has reinvigorated the market by becoming more interactive and targeted. Meanwhile, the opportunity to measure the reach and effectiveness of outdoor has brought new relevance to the medium. Nonprofit Geopath had been known as the Traffic Audit Bureau for Media Measurement.
Making a nationally familiar brand seem like part of the community takes more than simply setting up a local branch and inflating a bunch of balloons for a grand opening. For Wells Fargo & Co., one of the largest banking and financial services companies in the world, its international brand might seem too big to relate to local customers.
It is hard to find a more personal product than footwear, especially when a worker’s safety depends on it. For Red Wing Shoes, a maker and seller of work boots, its brand is literally with its customers every step of the way. The company’s boots are worn by landscapers, farmers, loggers, miners, and workers in many other industries where footwear is not just a fashion statemen ...
It is almost a given that consumers will need insurance coverage for many aspects of their lives, but it can still take a personal touch to get their attention at the local level. National brands regularly run campaigns across television and other media outlets that span the country. But regardless of how well-known a brand may be, the business still comes down to the connect ...
Internet marketing company Scorpion has announced this morning that it acquired digital marketer Driven Local. Together, the companies will offer technology, services, localized video ads, and campaigns for local and multi-local businesses across markets such as healthcare, legal, franchise, and home services. Terms of the deal were not disclosed.
The new Web-based self-serve ad tool Snap Publisher has arrived, riding on a promise to clear the way for brands to create ads and distribute them quickly on Snapchat. Obviously there were already ads on the mobile app, but this speaks to an evolution of social and mobile advertising, and may create a new paradigm where any marketer can put together advertising for the app.
Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well July 14, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News The deals from this week’s Amazon Prime Day may be over, but the boost in consumer activity does seem to have extended beyond the house that Jeff Bezos built. In the afterglow of the annual shopping event, Amazon announced that Prime Day “g ...
On Amazon‘s biggest sale day of the year, consumers are not alone in watching will be up for grabs. Brands that do not have Amazon in their name are also looking for ways to benefit from the heightened shopping activity expected on this “retail holiday,” says Jaysen Gillespie, vice president of data science and analytics for Criteo.
PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands July 10, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector.
San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing. Tapping key talent from MoLOGIQ, NinthDecimal says it will boost its data initiatives through the newly created NinthDecimal Labs in order to me ...
Location data provider Cuebiq just got access to a significant resource for gathering insights on consumer behavior in China. This morning the company announced it has entered into a partnership with GeTui, a Hangzhou-based mobile internet, push-notification service provider to nearly one billion devices.
Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, Perry Quinn, SVP of business innovation development at the National Restaurant Association moderated a panel on how the restaurants of tomorrow are taking shape.
#SFSNYC: Taking Location ‘Beyond Pins on a Map’ June 14, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC Mapbox SVP Marc Prioleau spoke at Street Fight Summit in Brooklyn in Tuesday, giving a bit of history of map technology and some clues to where it might go. During the early days of digital maps, Prioleau said, it was largely a one-way data flow with few op ...
#SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working June 13, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its clientele.
#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online June 13, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations.