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If you are thinking about buying a website, you want to ensure you are paying the right price for it. If you are selling one you already own, you need to make sure you know the real-world value. Not only will you be able to maximize the asking price, but you’ll be able to guarantee that you aren’t leaving money on the table.
Picture this. A broker enters into a large conference and networking event, and begins talking to the attendees. Inevitably, the conversation is going to turn to asking the broker what they do for a living. Whenever they answer “buy and sell websites”, the attendees are always quick to jump to replying with “mine’s not for sale”.