Jodi Harris

  • 8 Content Marketing Lessons to Live By (and Win Awards)

    We all appreciate when our content marketing efforts earn kudos from our audiences. But for marketing agencies, recognition from the public and their peers is their bread and butter – winning an award can mean a higher profile for the portfolio of work, greater awareness and interest among potential clients, and maybe an increased chance of winning more business.

    Jodi Harris/ Content Marketing Institutein Content- 33 readers -
  • Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books

    2016 is almost up and, well, let’s just say it’s been an eye-opener for many of us. Certainly, it’s shown us that we can all stand to learn more — about ourselves, our audiences, and the world in which we operate as marketers. If we want to move our businesses forward in the face of any marketing challenges, we need to take every opportunity to become more informed about what ...

    Jodi Harris/ Content Marketing Institutein Content- 36 readers -
  • Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy

    “Your great content is not a tasty snack, it’s a full-on feast — if you know how to ‘COPE.’ From articles to videos to photo galleries, it’s easier than you think to increase the impact of your work via social media, email, and syndication to a content-hungry world.” – Stephanie Reid-Simmons, director of content marketing at Zillow COPE stands for “create once, publish every ...

    Jodi Harris/ Content Marketing Institute- 33 readers -
  • 37+ Tips and Tools for Picture-Perfect Visual Content

    I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages that speak volumes without using a single word — just ask anyone who has posted ...

    Jodi Harris/ Content Marketing Institute- 24 readers -
  • The Content Marketing Book of Answers: Managing Your Content

    Most experienced content marketers recognize that any goals that their content helps them achieve are likely the result of hard work and planning – much of which, ideally, gets done at the start. But that doesn’t mean even the most seasoned experts don’t have questions when it comes to how to set their team up for optimal success, or how to keep their content operations running smoothly.

    Jodi Harris/ Content Marketing Institutein Content- 27 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply the techniques in a real-world setting. The CMI team thought it would be helpful to build a road map of sorts to help you track down answers you’ll likely need along the way.

    Jodi Harris/ Content Marketing Institute- 28 readers -
  • One Position You Need to Rule Content Marketing [Template]

    Back in 2011, Joe Pulizzi was among the first to nail down what the role of a Chief Content Officer should entail. Our industry has come a long way, but with so many brands acquiring media companies or evolving to function as a media company themselves, we thought it would be a good time to revisit this essential position, review its key characteristics, and re-emphasize just ...

    Jodi Harris/ Content Marketing Institutein Content- 22 readers -
  • Excel at SEO With This 15-Point Plan

    Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up? Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective.

    Jodi Harris/ Content Marketing Institutein SEO- 33 readers -
  • 4 Secrets to Building Social Momentum

    There’s a sickness in social media content marketing, and Andrew Davis is committed to finding a cure. In his keynote presentation at Content Marketing World, Andrew – a best-selling author and the founder of Monumental Shift, the world’s first talent agency for marketing thought leaders – asserted that social media content success has little to do with where you distribute c ...

    Jodi Harris/ Content Marketing Institutein Social- 22 readers -
  • Interactive Content: The Good, Bad, and Wicked Cool

    Quick confession: I am addicted to taking BuzzFeed-style online quizzes. Yes, I know they are designed to artificially inflate the site’s page views and engagement metrics; and I fully realize that the results will likely be vague and unsatisfying. But somehow, I don’t care. In fact, any time a company offers me an opportunity to see a bit of myself reflected in its content, ...

    Jodi Harris/ Content Marketing Institutein Content- 27 readers -