Jodie Harris

  • Does Brand Blindness still Exist in a Digital World?

    15 June 2016 BY Jodie Harris Brand Blindness is one of the biggest threats to any marketer and now for any marketer that works within the digital world. Brand Blindness is like writer’s block for the marketer. The problem can happen with an in-house or agency team where all they do is live and breathe brand and its competitors are closely monitored.

    Jodie Harris/ State of Digital- 14 readers -
  • What Should We Learn from Pornhub’s Marketing?

    6 April 2016 BY Jodie Harris Estimated reading time: 4 minutes, 40 seconds Pornhub is one of the most popular search engines for the porn industry. In recent years, Pornhub’s marketing has allowed the brand to edge into the mainstream and include itself in above-the-line marketing while competing in the same space as Coca-Cola and McDonald’s.

    Jodie Harris/ State of Digitalin Content- 17 readers -
  • Why Your Imagery is Affecting Your Digital PR Results

    Estimated reading time: 5 minutes, 2 seconds So, you have your little black book of contacts, you know your press release by heart and your PR pitch has been finely tuned, but there is one thing that might have been affecting your Digital PR results and that’s imagery. Imagery is hugely important for Digital PR and link acquisition.

    Jodie Harris/ State of Digitalin Social- 22 readers -
  • The Cliches You Need to Avoid When Recruiting Digital PR

    Estimated reading time: 7 minutes, 9 seconds It’s that time of the year again where the industry sees a shift in clients and an influx of new blood into the agency. Across all levels, from internships to senior roles, CV’s are being polished and sent to the inbox of agencies and brands. With every CV, there will be the clichés and typical ambiguous attributes classed as ‘qualities.

    Jodie Harris/ State of Digital- 14 readers -
  • How to Use Digital PR for Events

    The events industry is one of many that needs to rely on its digital PR and marketing in order to thrive. Attending events and exhibitions have typically been very traditional and the slowest of industries to catch on to digital outreach, but those days are over. As the events industry is becoming increasingly competitive and with new events in different sectors cropping up eve ...

    Jodie Harris/ State of Digitalin How To's- 23 readers -
  • What PR Tools Can’t Teach You About Pitching

    The evolution of PR over the years has definitely changed the way we pitch. Instead of an abundance of desk staffers, even big publications have resorted to content producers instead. With many journalists hot-desking or going freelance, things move quickly and many PRs praise tools such as Muckrack to stay on top of what people are writing about.

    Jodie Harris/ State of Digitalin SEO- 34 readers -
  • The Trends and Predictions for Digital PR in 2015

    2014 has been a busy year for the Digital PR industry. While both SEOs and traditional PRs still strive to embrace the newest method of online branding, it has become even more evident that Digital PR is the future for digital marketers. Here is what you can expect to see in 2015 for Digital PR: More content writers Publishing house IPC Media, who have made their money from ...

    Jodie Harris/ State of Digital- 21 readers -
  • The Dos and Don’ts When Speaking to a Blogger

    Speaking to a blogger isn’t a fine art, but it can go horribly wrong if you forget who you are talking to! Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures.

    Jodie Harris/ State of Digital- 19 readers -
  • What Makes A Great PR Hit

    PR as a whole can be a hard tactic for SEOs to take on. With Google’s recent spate of algorithm updates, the latest being the infamous guest blogging penalties, more and more SEOs are switching to Digital PR to improve their client’s rankings. This means learning a whole new skill set, with a focus on building brand relationships – which tends to be far trickier than the mere a ...

    Jodie Harris/ MediaVision- 16 readers -