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15 June 2016 BY Jodie Harris Brand Blindness is one of the biggest threats to any marketer and now for any marketer that works within the digital world. Brand Blindness is like writer’s block for the marketer. The problem can happen with an in-house or agency team where all they do is live and breathe brand and its competitors are closely monitored.
6 April 2016 BY Jodie Harris Estimated reading time: 4 minutes, 40 seconds Pornhub is one of the most popular search engines for the porn industry. In recent years, Pornhub’s marketing has allowed the brand to edge into the mainstream and include itself in above-the-line marketing while competing in the same space as Coca-Cola and McDonald’s.
2 March 2016 BY Jodie Harris Estimated reading time: 5 minutes, 5 seconds Content is not only changing the way we think about digital marketing, but also how we execute it. Content has the power to convince and covert when done right. It can play a pivotal role in social, SEO, CRO and the Digital PR process.
Estimated reading time: 5 minutes, 2 seconds So, you have your little black book of contacts, you know your press release by heart and your PR pitch has been finely tuned, but there is one thing that might have been affecting your Digital PR results and that’s imagery. Imagery is hugely important for Digital PR and link acquisition.
Estimated reading time: 7 minutes, 9 seconds It’s that time of the year again where the industry sees a shift in clients and an influx of new blood into the agency. Across all levels, from internships to senior roles, CV’s are being polished and sent to the inbox of agencies and brands. With every CV, there will be the clichés and typical ambiguous attributes classed as ‘qualities.
The events industry is one of many that needs to rely on its digital PR and marketing in order to thrive. Attending events and exhibitions have typically been very traditional and the slowest of industries to catch on to digital outreach, but those days are over. As the events industry is becoming increasingly competitive and with new events in different sectors cropping up eve ...
Content marketing is having its day in the sun. Any marketer worth its salt should be looking to work original, relevant and topical content in their PR plans. And most are, but great content marketing is worth nothing unless people see it. Paid promotion, social sharing and bookmarking as well as selling a piece of content as a PR story has been seen and proven to do really well.
The evolution of PR over the years has definitely changed the way we pitch. Instead of an abundance of desk staffers, even big publications have resorted to content producers instead. With many journalists hot-desking or going freelance, things move quickly and many PRs praise tools such as Muckrack to stay on top of what people are writing about.
It has been a tense month with politicians holding babies and taking part in awkward selfies. Not to mention the birth of the 2nd royal baby. This has been the perfect opportunity for a brand to hijack a topical story and ride on the coat tails to further extend their brand presence, also known as Brandjacking.
Content marketing has been one of those terms in the marketing world that has been thrown about with a little ambiguity. Content used to get confused for guest posts, blog posts and social media marketing. If some of you are still unsure, content marketing is how you create a story, social is how you engage, and PR is how you tell it.
2014 has been a busy year for the Digital PR industry. While both SEOs and traditional PRs still strive to embrace the newest method of online branding, it has become even more evident that Digital PR is the future for digital marketers. Here is what you can expect to see in 2015 for Digital PR: More content writers Publishing house IPC Media, who have made their money from ...
Vloggers have been around for a while. Since the rise of the US makeup artist Lauren Luke in 2007, personalities from around the world in all industries have been making a name for themselves. Vlogger of the moment Zoella, who is now one of the faces of YouTube, has over 6 million followers, with an average of 2 million views per clip.
Compiling a Digital PR strategy can be a tricky task. The usual elements of planning, research and execution need to be combined with the typical Digital PR qualities. PR is unpredictable and a strategy needs space to breathe and travel within the online world as well as relate to the brands and audience.
Speaking to a blogger isn’t a fine art, but it can go horribly wrong if you forget who you are talking to! Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures.
The Social PR Hit ‘Let’s start marketing our company on Pinterest before Pinterest is ruined by marketing.’ How true is this? For every social platform, there is a marketer or a brand that wants to capitalise on it. For Digital PRs, navigating social media is a very important aspect of maximising efforts to build a brand’s online presence.
PR as a whole can be a hard tactic for SEOs to take on. With Google’s recent spate of algorithm updates, the latest being the infamous guest blogging penalties, more and more SEOs are switching to Digital PR to improve their client’s rankings. This means learning a whole new skill set, with a focus on building brand relationships – which tends to be far trickier than the mere a ...