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15 June 2016 BY Jodie Harris Brand Blindness is one of the biggest threats to any marketer and now for any marketer that works within the digital world. Brand Blindness is like writer’s block for the marketer. The problem can happen with an in-house or agency team where all they do is live and breathe brand and its competitors are closely monitored.
6 April 2016 BY Jodie Harris Estimated reading time: 4 minutes, 40 seconds Pornhub is one of the most popular search engines for the porn industry. In recent years, Pornhub’s marketing has allowed the brand to edge into the mainstream and include itself in above-the-line marketing while competing in the same space as Coca-Cola and McDonald’s.
2 March 2016 BY Jodie Harris Estimated reading time: 5 minutes, 5 seconds Content is not only changing the way we think about digital marketing, but also how we execute it. Content has the power to convince and covert when done right. It can play a pivotal role in social, SEO, CRO and the Digital PR process.