Joe Cardillo

  • Content Marketing At Scale: Creating Quality Content Quickly

    Marketers are having a hard time with content creation. This isn’t a secret. In fact, B2B marketers – a group responsible for producing a significant portion of some of the web’s most confusing content – have a pretty good idea of why it’s happening: they don’t have a plan. The Need for Content Strategy A recent survey by the Content Marketing Institute and MarketingProfs foun ...

    Joe Cardillo/ Relevancein Content- 11 readers -
  • 3 Ways To Optimize Metrics for Branded Content

    So you’ve created some good, interesting branded content in the form of white papers, infographics, ebooks, etc… and you’ve even broken them down into micro-content that’s easy to share across channels. Once you’ve done that the only thing left is to measure how each piece of content is doing – unfortunately, that’s where it gets complicated.

    Joe Cardillo/ Visual.lyin Content- 16 readers -