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Marketers are having a hard time with content creation. This isn’t a secret. In fact, B2B marketers – a group responsible for producing a significant portion of some of the web’s most confusing content – have a pretty good idea of why it’s happening: they don’t have a plan. The Need for Content Strategy A recent survey by the Content Marketing Institute and MarketingProfs foun ...
Millennials are an influential bunch. One reason for this is that they are fast becoming a major demographic category – depending on who you ask, up to 24% of the population. They’re also described as the first generation of “digital natives” – in other words, they’re experiencing more of their lives online than any generation before them, particularly through social networks.
So you’ve created some good, interesting branded content in the form of white papers, infographics, ebooks, etc… and you’ve even broken them down into micro-content that’s easy to share across channels. Once you’ve done that the only thing left is to measure how each piece of content is doing – unfortunately, that’s where it gets complicated.
Creating great content isn’t worth much if you fail to reach the right audience. It’s one of the reasons a modern marketer has to be well versed in things like landing pages, conversions, AdWords, analytics, SEO, and basic web development practices. But there’s a deeper, more creative problem at play, too: it’s no longer possible to easily separate producing the content from ...
This post originally appeared on Visual.ly Twitter made waves in the content marketing world again last week with the addition of native support for GIFs, which can be uploaded via the Twitter web client and iOS/Android mobile apps, as well as third party clients like Hootsuite, Buffer and TweetDeck.
Twitter made waves in the content marketing world again last week with the addition of native support for GIFs, which can be uploaded via the Twitter web client and iOS/Android mobile apps, as well as third party clients like Hootsuite, Buffer and TweetDeck. Since GIFs are already wildly popular on social networks and image sharing sites, brands quickly hopped on the new trend ...